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The company could design a process by which it will gradually reduce its dessert wine brands production and will enhance the production of its other wine brands. This process should not be immediate in order to avoid social tensions among its workforce and avoid any serious financial difficulty that may...
The first-mover advantage could be seen in the perspective of “the advantage that a firm or country may derive from being the first to enter a market, or from being the first to use a new technology, advertising technique, etc.” In other words, first movers could be seen in terms...
The main idea is that the monopolist normally charges high prices from consumers under normal circumstances, especially from customers who have a high willingness to buy, but occasionally, the monopolist may reduce prices for one day, and the consumer buying would naturally increase prices, the next day. It is believed...
The company, EMI, refers to the Emergency Medical International Inc. (EMI), which is a privately owned Florida Corporation with Mr Juan Manfredi as its President and major stakeholder. It was founded in the year 1981 as a services Company providing emergency vehicles for the export markets. Its focus in business...
During times of perfect competition, the prices are set by the forces of demand and supply and remain so. The discounts given during offers are artificial ones intended to adjust the price reductions by bulk sales, and the volume in business tends to even out any minor price variations, thereby...
Advertisements were mainly used for informing and educating the customers regarding the availability of certain products and services. It also obliquely intends to promote the use and sales of the products in question. While the primary aim of education is to educate and inform, it has, in effect, also tended...
It is seen that the most important asset of any business is its reputation and its ability to attract and retain customers, vendors, employees, stakeholders, etc. A company’s reputation is the most crucial factor that builds trust between people and helps each other in time of need. Building of reputation...
There are two major disadvantages of the first mover, which are costs and risks. The Costs are significantly higher since a lot of money has to be spent on Research and Development (R&D) Costs, market surveying and researching, planning, organising and scheduling activities and also other significant aspects. It is...
The environment in which a firm works may be useful or harmful. This is known only when the environment is analyzed by using analytical models, and the SWOT model is the best to describe the same. SWOT is an acronym used to describe strengths, weaknesses, opportunities, and threats, which represents...
Prior to the 1970s, there was a perception among customers that wine as a drink was reserved for the very wealthy part of the society or for the ‘skid-row winos.’ This perception was reinforced by the fact that prior to this decade, wine products offered in the market had a...
It is clear that these dessert wine brands target a specific category of customers who are having personal and social difficulties in their daily lives. Mostly they target low-income consumers, young adults, and, especially, alcoholics. As social worker Mark Dalton from the Washington State’s Division of Alcohol and Substance Abuse...
In fact, Gallo prefers to ‘hide’ the negative effects its dessert wine brands have on the consumer and not talk publicly about them. Instead, it has selected a ‘legally right’ managing strategy. Gallo, and all fortified wine-producing companies, have put the issue on the basis that it is legally permitted...
There is a dilemma on the reaction of this target customer group. Many authors do believe that they will find substitute products since addiction means addiction to any product composed of alcohol and particularly wine. Nevertheless, the desert and fortified wine brands were the ones that made it affordable to...
If the company closes down its dessert wine brands, it may be forced to cut down its workforce. This would mean that it would negatively impact the monthly revenues and incomes of the families of the employees of these brands. Thus, the dilemma becomes: by trying to remove harm from...
The dessert and fortified wine segments are the ones that practically made the wine industry popular. They are the major factors that boost sales for companies. If we check the consumption trend of the wine industry since 1940 and we will notice a gradual yet rapid growth of consumption among...
The media company bears the burden of proof by demonstrating that the advertisement will not manipulate a rational consumer or whether the campaign is harmful or misleading. The burden of proof is addressed by presenting all relevant details regarding the product, including its functionality, usefulness, possible damage, and advantages. The...
When a media corporation launches an advertising campaign for a potentially unsafe substance, it may be held legally responsible for the concerns raised in the advertisement and any damage caused by the product’s use. In most cases, the manufacturing company is held responsible. Even if the media corporation is not...
The health that should take the lead is the non-smokers who are likely to capitulate to the e-cigarette fad. According to Stroud, over 2000 lung damage cases linked to the consumption of e-cigarettes were reported by the Centers for Disease Control and Prevention (CDC) in 2019. Additionally, 24 states reported...
Many social media users thrive on emotions and often post how they feel to gauge the reaction of others. While the expressive reactions posted by internet community members may express their deep states of mind, they often receive responses that may ruin their moods. Online interactive platform outlets have created...
Marketers often exploit fear, anxiety, and guilt to appeal to their potential customers. The use of these negative aspects helps understand the motivations for human actions. Individuals will thus join an insurance policy for fear of losing their investments in case of burglaries. Those who join fitness clubs, on the...
Minors are more likely to fall victim to advertised products when the models and colors used are appealing. A product may be legally acceptable but not ethical. Such products are considered unethical when it is misleading, deceptive, or have potentially harmful effects compared to benefits. Juul’s advertisement is considered unethical...
The diffusion of innovations theory emphasizes peer pressure and social imitation, as crucial factors in the dissemination of a new idea, product, or service. This theory, suggests that, in promoting a new practice, there are innovators, early adopters, early majority adopters, late majority adopters, and laggards. Therefore, people are more...
The function of marketing is essential for any business organization. Managers can consider these two approaches to marketing: Relationship marketing and transactional marketing. Transactional marketing is a strategy that focuses on one single purchase. Such firms will reduce their direct contact with the suppliers and customers. The company will focus...
When building a marketing campaign, core goals include: Establishing a relevant brand identity that is clear, communicable, and cost-effective Identifying the target group is another goal. This enables the creation of powerful messages following the identification of the needs, habits, demographics, priorities, and values of the group. Once identified, all...
There are three basic business models that include Business to Business, which means that two forms deal with each other; Business to Customer, which means that firms are dealing directly with their clientele; and Customer to Customer, which happens when two clients participate in the exchange of goods or services...
The ability of company products to be available to different localities first depends on the demographics. This means that the involved company has been successful in targeting the right customer group. Secondly, the penetration also depends on human factors such as poor management styles. Thirdly, penetration could be affected by...
Distribution channels are generally of two types, direct and indirect channels. Direct channels involve supplying customers with goods directly from the factory of the producer. All contacts are looked after by the sales or marketing in-house department. Often, direct sales involve international customers. Indirect channels have various types. Among these...
A push promotional strategy involves creating consumer demand for a product. The strategy commonly uses advertisements and consumer promotions to enhance direct sales to the customers while bypassing other channels of distribution. An example is selling holidays directly or selling mobile phones by subsidizing the handsets to motivate the retailers...
Marketing noise refers to a large amount of marketing that goes on around customers. It includes billboards, bus bench signs, car and truck signs, flyers, brochures, radio commercials, TV commercials, telemarketing, advertisements in magazines and newspapers, personal selling, direct mail, emails all directed at a consumer presenting them with the...
It is both a way of making the product a novelty and also of attracting a customer who may have shied away from the earlier, less refined snack. By developing a new product based on an older one, some old customers may be curious to know the difference, and this...
Monitoring and controlling marketing strategy depend on factors that include: Promotion, Bookkeeping, Order Handling, and Return on Investment. The four measures are detailed below in detail:Promotion: This refers to the strategies that companies use to ensure that potential consumers receive information regarding new products in the market. Promotion is also...
Technology has enabled companies to enhance the way they reach customers. For instance, the improvement of communications technology has meant that marketers can reach more clientele and thus get more sales. The use of the internet has meant that companies can have access to a wide range of customers that...
When starting or thinking about growing a business, several important factors to consider. One key factor is marketing. Marketing involves identifying what the consumers want and how best to maximize the sale of products. It is an intricate strategizing mechanism that requires the input of experts to accomplish the tasks....
Severability is a term used in arbitration, meaning the various methods applied in case the arbitration process fails to resolve a dispute. This method works hand in hand with arbitration, or occasionally they may be used independently. Before one decides to engage in arbitration, it is always wise to explore...
The seat of arbitration refers to the place, country, or state where the arbitration was initially held. This is a crucial factor in any arbitration clause because it forms the basis of the regulatory framework for the process. By establishing a good seat of arbitration, the parties concerned will have...
Arbitration is a private adjudication system, and the parties are entitled to solve the disputes out of any judicial court. The enforcement of the award will involve a binding and final decision which leads to the award in any national court. In Australia, the parties pick the arbitrators and decide...
It is important to consider that the mode of entry for the book that describes tourism in the post-COVID world will be accepted differently depending on the seller. For instance, there is a risk that Chinese publishers will be less successful in their promotion since China is the original source...
Reinartz and Kumar presented a model where customers are segmented into four dissimilar classifications. These classifications are drawn based on the forecasted length of the relationship, and level of profitability, which are used as variables of defining the customers’ level of customer loyalty. From their argument, reference is drawn to...
There are three components within market orientation that determine how a company will implement a marketing strategy within the competitive environment that it finds itself in: These components are comprised of the following: Customer orientation Competitor orientation Inter-functional coordination. When it comes to marketing strategies involving customer orientation, a company...
All business decisions for commercializing new products need to be based on factual data obtained through credible sources. This means that before actions related to expansion to new markets, the removal of a particular product line, or the creation of a new product, a manager must base such decisions on...
The reason behind this particular method of ranking is due to the fact that, as of late, technology-oriented enterprises have espoused the necessity of innovation and development as necessary factors in order to grow and develop a company. Industry-level competitive force Strategic conflict The resource-based perspective Dynamic capabilities approach Theoretical...
The five principles of marketing orientation include production, sales, customer, strategic marketing, and social marketing. In the case of McDonald’s, the production aspect is addressed through the use of promotions and discounts for the most favorable products. The sales orientation aspect assumes that there is integrity in products sold across...
After the formulation of the different categories of customers according to the framework by Reinartz & Kumar, Noone et al. identified four different strategies of customer-centric revenue management (CCRM) to serve the four categories of customers through revenue management (RM), including traditional revenue management, lifetime value-based price modelling, availability warranting...
It may not be advisable for Hubspot to engage both Marketer Marys and Owner Ollies in its inbound marketing strategies. As observed from the case study, Owner Ollies did not have sufficient knowledge, in addition to the fact that it was more complicated in comparison to Marketer Marys. Moreover, even...
Outbound marketing is an old practice that is being practiced by all and sundry. The outcomes of this marketing strategy are equally not impressive at all since each and every company is using it. It is, therefore, a timely idea for Halligan and Shah to devise an inbound marketing strategy...
Inbound marketing tends to deviate from the traditional marketing strategies used to pursue consumers to buy products and services. Such a form of outbound marketing has been found by Hubspot to be not interactive at all because as companies are trying to reach out to the potential market with advertisements...
At the start, Hubspot was serving all types of customers who would come their way. However, as time went by, Hubspot found out that there were different customer segments in the market that had a different levels of exposure to web 2.0 marketing. First of all, it is important for...
Admittedly, any multinational company which distributes its products worldwide faces complex pricing issues. Companies that are sourcing companies experience a strong currency have even more complex pricing decisions to make. Thus, the product cost is quite high, and worldwide distribution presupposes a wide range of prices which can be quite...
Evaluate and Recommend Distribution Channels, Pricing, and Competitive Differentiation of Your Approved Product or Service. Identify potential distribution channels for your product or service and discuss advantages and disadvantages of each channel, justify which channel is best, and discuss how you would use e-business to support it. Describe why your...
Is the Managing Directors’ friend right in suggesting that marginal costing is an appropriate way to control costs and set a selling price? What other methods of cost might be appropriate? Produce a break-even analysis that should include macro- and micro environmental factors, potential target customers segments, all the necessary...
Discuss this product in a single report describing Product, Place, Promotion, and Price. Divide the report into four sections and devote at least one page to each section. Use headings and sub-headings, so the paper is not that difficult to navigate. The paper should be done in APA format, Times...
Which of Nike’s business units could be considered cash hogs? Which of Nike’s business units could be considered cash cows?
Introduce the chosen sector or company and provide an initial holistic assessment of the challenges or opportunities faced by the sector/company resulting from the Covid-19 pandemic. Assess how the behaviour of the target customers has changed (or is likely to change) due to the Covid-19 pandemic. Provide a set of...
Undertake a scanning exercise of the UK market for The Shetland Wool Company. In particular, explore the UK market opportunities and trends, identify their potential customers and make recommendation on which target segments are most suitable, and suggest implementation plans for the business to move forward. Include the macro environmental...
How Can You Determine What May Make a Meaningful Impact on Organization? How can you determine what may make a meaningful impact on a community or organization? Are there notable organizational achievements, successes, or failures that could be built upon or addressed? How are current and future trends in the...
What are the major technological advancements which will accompany the Internet of the future? What factors will help define the future of e-commerce over the next five years? Discuss the importance of each. Given the development and history of e-commerce in the years from 1995–present, what do you predict we...
Why was Mate1 questioning the sustainability of their business model? What is your recommendation regarding the idea of acquiring an advertising website? Make sure to use relevant credible sources published within the last five years. Properly reference your ideas and present the issue from different perspectives.
In a well-structured paper, analyze a hot billboard campaign and determine who is responsible for the ads. Discuss if the billboard makes its appeal primarily through visuals or through text. In your opinion, does this choice match the content, and are the billboard ads placed in locations that make strategic...
There is a business plan project for an investor. The product is Maple tea from Quebec to UAE. Identify and explain Porter’s five forces applicable in this product entering the UAE market. Identify if the threat is High or Low level. For example, the threat of new entrants, is it...
Choose and discuss a piece of marketing you like. For this discussion, think about the marketing around you and show us your favorite piece of marketing right now! You must provide a picture, screenshot, video, or something else to show us what you are looking at/talking about. Also, explain in...
How is McDonald’s multinational strategy applied in China? Explain McDonald’s cultural difference management in terms of operations such as different products offered in different locations. Explain McDonald’s cultural difference management in hiring local management teams, pricing differently (Big Mac Index.) Briefly talk about McDonald’s franchise model and how it combined...
With the help of a real-life example, explain the characteristics of services which make them different from products. To what extent is the marketing of services the same as of physical goods? What is the difference between cost-oriented pricing and market-oriented pricing? Why is value to the customer a more...
You are working in a marketing team for a fashion clothing company in the UK and need to develop an integrated marketing communications (IMC) plan for a product to then present to the group of marketing directors. Your team must design an appropriate communication objectives and channel selection for a...
Describe the situation taking place in digital marketing. You have been recently recruited as “Digital Marketing Consultant” for a local organization. You need to prepare a formal report to be presented to the board of directors. Describe the situation, problem, or company, analyze the collected information to identify the key...
Write a product report focused on a dog or cat food brand. Name of product and company, product description, placement, pricing, promotion. Briefly describe the product selected. Describe the key marketing strategies behind your selected product. You should base your evaluation and report on what you can observe about how...
Provide a personal reflection answering the questions: How has personal selling involved you, whether as a seller or a buyer? What do you see as the advantages of selling online? Disadvantages? What challenges must online sellers deal with? Share your experiences with various pricing strategies you have encountered as a...
Think about a brand you know well and with which you have personal experience as a customer (for example, Apple). Write a personal reflection on your experience with the brand. The emphasis is to create a natural flow of a personal narrative, not just present a generic description of the...
Reflect on what you have learned thus far about Robert Cialdini’s ‘Weapons of Influence.’ Pick a person (i.e., employee, client, child, personal relationship, customer, etc.) you want to influence and brainstorm how you could effectively persuade them using at least three of the principles in Influence. Name who you are...
Write a marketing case related to an existing brand. The case has to focus on some aspects of marketing including but is not limited to: overall marketing strategy, branding, pricing, promotion, international marketing strategy, positioning among others. Include the following parts: Overview about the company/brand, Background about the marketing issue;...
Select one web content message your company has put out (a company blog, social media page, advertisement, etc.). Introduce the type of content being analyzed (Web page, social media post, etc.), include a web link to the content (if applicable), place a link to the content if you have it....
Review the article “Markets in Crisis” by John C. Bogle and Rodney N. Sullivan Review the article providing an outline of the principle questions/issues being examined, a summary description of the main points/observations. For CE criticism/extension part assess what criticism could be made of the article and how could it...
Select and justify your own entrepreneurial marketing (EM) orientation framework. Use the elements of the framework and the ICON matrix, to analyze an organization of your choice and the extent of its EM activity. Discuss the implications of your findings in terms of performance outcomes and the role of EM...
You have to select a company with a pure digital presence (no Brick and Mortar Presence) and design a marketing plan consisting of the following sections: Introductory data for the selected company. Market analysis (e.g.: controllable and uncontrollable variables, etc.). Marketing planning aims and objectives. Strategy for extended marketing mix....
Create a marketing case related to an existing brand. The case has to focus on some aspect of marketing including but is not limited to: overall marketing strategy, branding, pricing, promotion, international marketing strategy, positioning among others. The case should include the following: overview about the company or brand, background...
Create a Persona for the brand Nike, that does not currently use the brand. They are using the competition and your job in the long term is to get them to switch. The persona should represent the target audience of the brand. What does the brand do? Describe demographic and...
Analyze how a consumer behavior concept is being used in a marketing communications strategy. Find an example of how a consumer behavior concept is currently being used in a marketing communications strategy. An example could be a print advertisement, video or broadcast commercial, social media message, billboard, website, or another...
You are required to write a marketing plan assessing the current marketing strategies of an existing company. Please chose one company and assess this company in the UK. Please note your marketing plan must be UK focused. This plan should identify the current ways the company is generating value for...
What is the difference between Supernova and the traditional approach to account management? What is the Supernova value proposition for both clients and FAs? How does Supernova work, and what are some of the challenges in implementing it? What are the risks of Supernova?
Write the reason(s) why this research is needed/important. Describe the situation that led to the need for this research. The effect of AI on traditional marketing. How has it changed the industry? Write the reason(s) why this research is needed/important. What serious implications does AI have on traditional marketing strategies?...
Establish the context for your healthcare product or service and analyze the market. To establish the context, you will describe the industry segment, describe your target markets, and specify the marketing goals and objectives. In analyzing the market, you will conduct a SWOT analysis, assess the competitors in the market,...
Brief company overview and mission statement of the Body Shop. Evaluate the core offering, of the Body Shop customer ‘’needs and wants, ‘jobs to be done’, and how are these currently satisfied through the provision of the marketing mix. Evaluate to what extent the Body Shop demonstrates a ‘marketing orientation’
How do marketing and advertising affect the consumer? How can consumers be more aware of fallacies and rhetorical devices used in advertising? Does the ad use scare tactics to persuade us that we need the product? Does the ad provide credible evidence and/or statistics to support any causal claims? Does...
Watch a video “TED Talk: Why Don’t Patients Behave Like Consumers?”. Reflect on a healthcare product/service experience purchased by you, a family member, or a friend. Was this a discretionary purchase? Were you the primary or secondary consumer? In other words, were you the decision-maker regarding the purchase, or did...
For one to be successful in exploiting the global market, he or she has to come up with an effective global marketing plan. There are numerous components that have to be reflected in the marketing plan. These include identification and stipulation of the marketing objective. One can not be able...
The role of ethics and social responsibility in global marketing is to ensure that business organizations carry out their operations based on established regulations and ethical standards. In other words, social responsibility in global marketing helps the business assume responsibility for all effects of their operations on society, employees, the...
There are various factors that act as barriers to internationalization. Some of these include a lack of knowledge by the business operators. Due to business operators not having adequate knowledge of the available markets in foreign countries, it becomes hard for them to venture into the international market. Organizations also...
Culture plays a significant role when it comes to product development. As culture determines the manner in which a community or society use products and the type of product they require, it leads to organization ensuring that they develop products that contain the required features by specific communities. For instance,...
IKEA majorly concentrates on brick-and-mortar stores, whereas Wayfair has entirely trusted online furniture sellers. Until 2019, both companies have achieved much in their business strategy. Particularly, IKEA has 433 stores globally and 50 stores in the US, while Wayfair has attained a 39 percent share of the online furniture market,...
One similar aspect to Costco and Trader Joe’s is that they are both big destinations for grocery customers. Furthermore, this aspect has made both companies possess in-house brands that facilitate low costs. Costco has a membership-based system of selling its items in bulk to its customers. Unlike Costco, Trader Joe’s...
Wayfair is more customized to bring value to their customers as compared to IKEA. The company focuses on giving its customers more convenient options so that their services are done entirely online. Wayfair has capitalized on the current change in the shopping habits of clients who prefer online services. They...
For those customers who use only social media, it is important to set such pricing goals as building brand awareness and engaging customers in communication. The primary objective is dynamic raising pricing, which would allow for attracting customers and community growth. It seems to be useful to focus on the...
I do not think that this is true for all brands. Danziger describes an important shift in customers’ behavior toward prioritizing experience. Yet, I am convinced that not all brands are able to offer a pleasant experience. For instance, Whole Foods does turn a shopping trip into an adventure due...
Marketing plays a vital role in improving the quality of life for people and the profitability of companies. Marketing helps companies to promote their product by explaining its advantages to convince customers to make a decision in favor of the said product. A smart marketing campaign is a significant part...
Personally, I do not discriminate between store brands and name brands when it comes to grocery shopping. What I prioritize in consumer goods are safety and quality, and if store brands meet those requirements, I am more than happy to buy them. In fact, I researched the question and found...
Market demand refers to the willingness of customers to buy a commodity. The market potential is the percentage share of customers that a commodity can attract. Sales forecasting is the prediction made by a firm on future demand for its products.
External factors that affect market potential are: Political factor. Good politics attracts investors, and the market potential is usually high. Economic factor. The market potential is high when the economy of a country is doing well. Competitive factor. The market potential is high when market competition is low. Technological factor....
Sales analysis is a report of sales that have that a firm has made in a particular period. On the other hand, cost analysis is a report of expenses that a firm has accrued in a particular production period. Cost analysis is more important than sales analysis as it is...
One of the major challenges posed by media exposure implies its inability to explain to the audience how tactical police responses to protests promote increased unrest. Considering all the recent events, the media failed to address the issues that occurred and properly cover them to avoid massive panic and serious...
Attitudes make a concept that cannot be measured or seen. Nevertheless, attitudes together with behavior are the factors that influence marketing effectiveness. According to McDaniel and Gates, an attitude is “an enduring organization of motivational, emotional, perceptual, and cognitive processes with respect to some aspect of a person’s environment”. When...
The step in conducting a survey when it is designed is recruiting respondents and gathering information. The advantages of observation include its universality, flexibility, the access to real life conditions, strong validity and in-depth understanding, and independence of respondents’ activity. The disadvantages of observational research are the possibility of researcher’s...