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Using the internet, locate three companies that conduct sports marketing research. What types of services and products do the companies offer?

The relation between sports and business is growing year by year. So also are the number of companies that provide market information and research about sports and business. Three such companies are discussed here. They are the American Sports Data Incorporated, Performance Research, and Sportbusiness.com. American Sports Data Incorporated: Their...

Find two sports organizations that, in your opinion, have undergone or are about to undergo a crisis situation. How should these organizations handle the crisis from a marketing perspective?

It is common knowledge that any organization during its lifetime will face problems and crises. It is also fairly well known that professional sports organizations are now more business-oriented than in earlier times. They now have a lot of financial stakes and have to manage their finances and their bottom...

Please provide any examples from your research and readings etc., on how an organization has innovatively used both data analysis and innovation in survey research, overcoming any limitations, and utilizing solid/novel research techniques and their findings, for significant gain in the marketplace.

Victoria’s Secret is one of the companies which relies on Internet data collection and market analysis. The company uses survey results obtained from online questionnaires and users’ profiles. The uniqueness is that Victoria’s Secret creates its assortment and product lines in accordance with expected and anticipated market demands and needs....

Present your findings in class, uncovered through your study, research, and existing knowledge on some of the important attributes and limitations of quantitative and qualitative research and its different forms, as this relates to your organization, or one that you have insightfully knowledge about. Please also dwell on any innovative strategies that will enhance the way the organization you are discussing about can meaningfully utilize primary and secondary data, for competitive advantage.

In recent years, there is a growing interest in qualitative research by scientists within different fields of study. Qualitative research methods begin at the margins of acceptable science. Qualitative research attempts to capture what people say and do, that is, the products of how people interpret the world. Most of...

Describe how you might facilitate a client through the action stage.

Initially, the client is asked what changes he or she would like to make in their dream. Since it is the client who created the dream, it would be possible for them to change it too. This is a creative way to get the client to start thinking about making...

You have recently been promoted from a sales representative to a sales manager. Describe some of the difficulties that you might encounter in your new position. Being promoted from the post of a sales manager to being a salesman entails additional duties and responsibilities apart from financial and other benefits received. The new duties and responsibilities can be summed up from the following diagram.

It can be seen that the post is not easy and involves a totally new set of capabilities that have to be developed. The first problem would be the supervision of people who have been previously my colleagues. Many of my colleagues do not see me as their superior, at...

Discuss the uses of telemarketing in sales.

As the name suggests, telemarketing is a marketing strategy by contacting existing and potential customers through a telephone. The Marketing Association of New Zealand defines telemarketing as “the practice of communicating via the telephone for the purpose of generating business or enhancing relationships with customers or potential customers.” Telemarketing is...

Of all the firm’s operations, marketing is the most affected by international operations. What, in your opinion, is the future for a company international strategy?

Marketing is defined as a process focused on a product or service delivered to the end consumers. It is the matching process between the needs and wants of customers and the market proposition. While stressing coordination, it also recognizes conflict and competition among units, the necessity for subsystem concessions, and...

Describe Porter’s model of international strategy. Compare its relevance to a fully internationalised firm and to one in early stages of internationalisation. Illustrate your answer with company and country examples as appropriate.

The core of Porter’s international strategy is the value chain. Following M. Porter, the value chain is the sequence of activities, from start to finish, by which the product or service is transformed from an idea to a consumable form. For instance, if the product is multimedia equipment, the chain...

Can you think of a comic character promoting a food product? Like the Good Humor man in Funderberg’s book “Chocolate, Strawberry and Vanilla: A History of American Ice Cream”? How do these characters help the marketing of a product?

The M&M family of characters can serve as an example of modern characters that market a food product. As Funderburg notes, programs such as the Good Humor Man initiative created considerable public acclaim for the company that created them. M&M characters are easily distinguishable due to their unique design aesthetic...

Do consumers build associative networks from their avatar’s experience? Do you think this network is part of the consumer’s overall associative network for that brand, or is it a separate network?

A learning process that is both supported by the constant presence of an authority figure as its avatar and gamified to elicit users’ self-identification with it could reinforce consumers’ positive perception of it. However, doing so with famous personalities, who have no autonomy in the current day, such as Albert...

Imagine for a consumer who visits a new tutoring Web site and is greeted by the Web site’s avatar who resembles Albert Einstein. How might a consumer who purchases a new outfit for his avatar on a virtual world be influenced by instrumental conditioning?

If the avatar of Einstein is available for customization, similarly to the Duolingo Owl, then all users may create their own version of the esteemed physicist, maybe even associating themselves with him. Providing the possibility of changing Einstein’s outfits is the positive reinforcement tool of instrumental conditioning, especially if clothes...

How might classical conditioning operate for a consumer who visits a new tutoring Web site and is greeted by the Web site’s avatar who resembles Albert Einstein?

Programming may be applied to both computers and people, and the outcomes could be similar. What may be called the gamification of people’s personas and the creation of a process wherein individuals can create avatars that resemble their ideal body or personality is a momentum-gaining trend. Recognizing the mechanics of...

How do firms go about (a) product testing, and (b) marketing testing?

The process of conducting marketing research is often used with product testing procedures. This is done to choose a strategy for promoting this product on the market. In the process of testing, the advantages and disadvantages of this product are identified, in the opinion of the consumer, and a comparative...

What visuals could help to promote a fragrance for children?

The advertising campaign aimed at promoting a product is always accompanied by a variety of visuals. Moreover, when applied to online advertising in social media, visual aids are the most influential factors in attracting potential customers’ attention. The promotion of children’s fragrances could also benefit from this method. Since this...

You have recently been hired to be director of advertising for the Timkin Tool Company. In your first meeting with Mr. Timkin, he says, “Advertising is a waste! We’ve been advertising for six months now, and sales haven’t increased. Tell me why we should continue.” Give your answer to Mr. Timkin.

I am sorry that you had negative experiences with your former advertising managers, Mr. Timkin. Sometimes advertising is indeed a waste of a company’s resources, which could be otherwise put to good use. However, a good advertisement serves multiple goals at the same time: it raises awareness, solidifies the brand’s...

Suppose you are the advertising manager for a new line of children’s fragrances. Which form of media would you use for the advertising of this new product remembering that you might be selling this product to another company to use in their child’s product?

Social media is the fastest growing platform for advertisement, and the perfume industry should take full advantage of what it has to offer. Fragrance marketers have long abstained from using Internet resources and let third-party retailers become prominent online instead of real product ambassadors. A new children’s fragrance should avoid...

What considerations would you target for college-aged women to establish a pricing strategy for the shoes and who then would be the profile for your target market?

Deciding on a product’s specifications, such as its price, calls for understanding the limitations of the target market before implementing any strategies. College-aged women necessitate considering a variety of factors when marketing branded products to their demographic, an obvious example being their spending ability. Students rarely have the funds to...

Discuss the concept of Consumer Hypnotic-Like Suggestibility.

The concept of Consumer Hypnotic-Like Suggestibility (CHLS) refers to a state in which customers are likely to respond positively to marketing strategies and make unplanned purchases. Growing rates of compulsive purchasing are noted by Prete, Guido, and Pichierri, who conducted a study with 233 participants and found that environmental stimuli...

Some research on customer decision making model and its critique. Provide definition of the term – intellectual alibi and define/criticize its role in decision making.

Consumer behavior is composed of actions that are directly related to the acquisition, consumption, and disposal of goods and services, including decision-making processes that precede and follow these actions. The customer decision-making model is a logical construction of consumer actions that are intended to meet their needs. Consumer actions differ...

In the context of global markets, explain the significance of social media as a promotional tool. Analyze its specific pros and cons as it pertains to global promotions.

In the global context, social media has been deployed heavily to reach a wider customer base within a short time. However, it is vital to note that this promotional approach has its pros and cons. According to an article by Garrido-Moreno and Lockett, the tourism sector has reported huge profitability...

Are there promotion strategy components that are more easily standardized for consumer products than for industrial products? If so, identify and explain which one(s). If not, explain why you don’t believe that to be true.

Some marketing strategy aspects can indeed be standardized easily for consumer items compared to industrial products. According to an article by Collins, products suppliers and service providers need to be aware of the distinction between these two marketing concepts for them to stand a better chance of selecting promotion strategy...

Define all of the components of promotion strategy, i.e., advertising, sales promotion, public relations, personal selling, and direct marketing. Can all these components be standardized or do they need to be customized in devising a global promotions strategy?

Advertising is one of the aspects of a promotion strategy. According to Cateora et al., advertising refers to efforts made by companies to use non-personal messages to woo clients, particularly buyers, to influence their loyalty and decisions to acquire particular products or services. Sales promotion is another approach that denotes...

Some countries have found success by promoting the nationality of their products, such as the Juan Valdez campaign for Colombian coffee. Discuss the viability of a national campaign to promote Ecuadoran roses abroad.

Some countries have found success by promoting the nationality of their products. An example of such an effort is the promotion of Colombian coffee by Juan Valdez. Ecuador’s government had also engaged in efforts to promote roses as one of the primary products to come out of the country. However,...

There are a number of ways Ecuadoran growers might increase demand for their cut roses. Among these are a. to try to get more consumers to move up-market by buying premium roses, b. to promote more rose demand for a different special day (e.g., roses account for a small percentage of U.S. flower sales for Christmas/Hanukkah, Thanksgiving, and Easter/Passover), c. to promote sales in relatively untapped markets, such as the Middle East. Compare these and any other alternatives you can think of.

There are several ways in which Ecuador could hope to promote its products and increase sales. Some of the potential solutions for increasing market share in the rose market is through either pushing the customers to move up-market and buy premium roses, promoting roses as gifts on different holidays, such...

In terms of managing customer expectations, what are the three possible outcomes that may occur when expectations are compared to actual product performance? What should marketers do to manage expectations effectively, especially when customers’ expectations are unrealistic? Should a firm attempt to delight its customers by constantly exceeding their highest expectations?

The three customer expectations that can occur are implicit, static, and interpersonal reactions. Each of the said reactions has its pros and cons, and it is common to find marketers prefer one type of reaction over another. To manage expectations effectively, marketers have to create an expectation plan. First, the...

Discuss the strategies that can be used to enhance and maintain customer relationships. In detail, identify the key advantages and disadvantages of each strategy, as well as examples of the marketing tactics that may be used. It may be beneficial to use real-world examples to aid in your marketing tactics examples.

One way to maintain customer relationships is to have an open and effective communication channel. One advantage of the strategy is that it will keep the client in the loop of some of the things the involved company is doing. In turn, the client will feel important and engaged. A...

Identify the unique characteristics of services (relative to tangible goods) and list the marketing challenges created by each characteristic. For each characteristic, describe what a firm can do to attempt to counter these challenges.

There are four main unique characteristics of services, namely intangibility, inseparability, perishability, and variability. The biggest challenge faced by the intangibility concept is that some products are not tangible and have to be bought first. The solution to the stated challenge is market research that allows the company to determine...

Compare and contrast the traditional use of power in a marketing channel versus today’s notion of integrated and collaborative supply chains. Do the five traditional power bases still play a role in today’s era of collaboration? Explain.

According to French and Raven, there are five power bases, namely legitimate, reward, expert, referent, and coercive. It can be argued that the five traditional power bases still play an essential role in today’s era of collaboration. It is important to point out that in supply chain collaboration, two or...

Why is the product life cycle an important consideration in selecting and developing a marketing strategy? What are the core differences among the PLC stages that force marketers to alter their marketing programs over time? Describe one product for each stage of the PLC and describe how they are handling changes from their previous stage to their current stage.

The product life cycle (PLC) is an essential consideration in selecting and developing a marketing strategy. It provides a whole overview of the production and sale of the said merchandise. There are four stages of the PLC that allow marketers to predict to some extent the success or failure of...

If a company wants to growth in packaging, pricing, and promotion, what do you think is the opportunity and threat in these three areas? Use DHL as an example. If Etisalat is looking for assessing growth opportunity, discuss the strength and threat in the three options for them.

If companies want to grow, in any of these three areas, there are both opportunities and threats that should be considered. For instance, for DHL, the decrease in price, which is the desired option for clients, will create a new opportunity for the attraction of new clients. At the same...

Can core competencies have growth in re-planning of the organization?

The core competencies can also be affected in the process of reorganisation or re-planning of the work of the brand. Being critical elements of branding, package, price, and promotion should also be altered during the very first stages of the change process to meet new requirements. For this reason, I...

Do you release point of difference (POD) or point of parity (POP) for the companies Emirates, DHL, Toyota, Etisalat to rebrand the brand mantra (communicate – simplify – inspire)? Discuss the POP an POD of the above companies that make them change the brand mantra.

Brand mantra is another critical element of the functioning of any company and its positioning in the market. Usually, it is an articulation of the essence of a firm presented in several words to explain the core values and contribute to the creation of a particular image among clients. For...

Discuss 5 strategy which will make challenges for the leader in market.

The flank attack, bypass attack, and frontal attack are the best because they are straightforward to implement. For instance, the flank attack can be launched by providing improved services and lower-priced goods that outrun the products of the competitor. Bypass attack can be initiated by product innovation – selling goods...

Discuss the 6 strategies and suggest the best one.

When the firm is not a market leader, defensive strategies are not relevant. Instead, the company must take an active position and approach the leader via different means. There are five methods that enterprises may use to challenge their superior rivals. These are the frontal attack, flank attack, encirclement attack,...

If you are marketing leader discuss the 6 strategy to defense your position.

In modern business, there are several strategies that allow the company, using proven and reliable solutions and actions, to both expand and maintain the current market share. An enterprise that has chosen the path of positional defense pursues a policy of strengthening the position of goods: enhanced advertising, flexible pricing,...

If you have idea of losing sales because of product issue what will you do?

When the product does not meet the requirements and expectations of consumers, businesses should resolve the issues immediately to avoid losing sales. Failure to do so will spoil the image of the company and lead to substantial marketing costs for subsequent products. The first step is to identify the nature,...

If Apple launches new TV, describe its potential market– available market and target market? Then explain why customer will buy it and why they will not buy it.

The potential market is consumers with purchasing power and expressed interest in a specific type of product or service. For Apple’s TV, the potential market is people who often watch movies at home, such as families with children, solvent businesspeople who own apartments in the metropolitan area, and media enthusiasts....

If Apple wants to maintain its leadership how it can use differentiation strategy? What are the strength and weaknesses that can be used to differentiate your business strategy? If Apple wants to enter new market like TV how it can still apply the differentiated in their business strategy?

In the modern marketing environment, one of the essential tasks of any company is to separate its products from competing products in the minds of consumers. Before a company starts creating advertisements, it needs to find differences between very similar brands. The most critical element in the successful differentiation of...

If Meraas is challenging Emaar as the real estate market leader in the UAE, how can Emaar be a creative anticipator and apply 3 defense strategies to defeat Meraas?

Many industries are directed by recognized leading companies with the most significant market shares. Such companies usually set standards for competitors, changing pricing policies, introducing new products, expanding distribution channels, and increasing the intensity of promotional activities. The market leader should not be just an observer, as other companies are...

How can Hyundai cars apply the 3 criteria for points of difference and points of parity in order to use their brand mantra to communicate, simplify and inspire for effective branding in the UAE market?

A highly competitive market is characterized by a large number of players, the presence of leading brands, and the constant emergence of new companies. If all companies sell a homogeneous product on the market with the same characteristics, then only those players who have access to cheaper resources or those...

If you are going to launch new healthy milk in Dubai, elaborate how you will conduct the marketing research process to analyze the potential market, available market & target market.

The first step in any marketing research process is to identify the key objective of the project. Research is a source of information that is not yet available to make the right decisions. In the current context, there are three distinct objectives – analyzing the potential market, evaluating the current...

Assess and compare the intensive and integrative growth options for Etihad Airlines. Based on the choice of growth, apply the 3 methods to maximize Etihad’s Core Competencies in marketing.

The strategy of intensive growth involves activities in already occupied market segments. It also aims to achieve marketing goals by increasing available resources. This strategy is used by companies that have the opportunity to grow in the existing market with old goods. Market penetration, product development, and market development ensure...

Briefly explain Michael Sandel’s two main objections against market reasoning. Must include at least one example to bolster your explanation.

Michael Sandel objects to long-established market reasoning by attributing the concept of fairness. In the author’s opinion, market forces and price labeling impose unfair distribution of influence among people. The ability to pay more and be promoted or skip a line sets limits to the principles of fairness. Thus, Michael...

What is the one most important issue in marketing today?

Social commerce can be considered one of the most important marketing issues today. It is determined as the direct sales of products to clients using popular social media networks. In general, it differs from social media marketing as users and not offered various online stores, but they are provided with...

Gladwell describes the analysis and deconstruction of shopping. What are some of the most important things in relation to getting consumers to behave in a certain way? Explain and give examples.

Speaking about the deconstruction of shopping, one should remember that there are factors that affect buyers and trigger the appearance of desired behaviours. These might include music, information, atmosphere, supply, price, and many other factors. At the same time, a better understanding of buyers is also an important part of...

In “The science of shopping”, Gladwell argues that there is a specific “science of shopping”. How is it relevant to “retail anthropology”? Explain and give examples.

Today, it is essential to understand that the shopping environment has the same importance as products’ price, construction, and quality. For this reason, a specific science of shopping is needed to understand these peculiarities better and use them to impact clients. At the same time, retail anthropology, as a study...

During the film “The Naked Brand,” Patagonia’s founder Yvon Chouinard said “Traditional advertising, I think, is finished.” Do you believe traditional advertising is dead? Explain your answer in detail.

With the rapid development of information technologies and the Internet, people all over the world are continuously exposed to information flows in the form of news, blogs, opinions, and advertising. Indeed, the character of ads has significantly evolved with the introduction of online platforms. However, despite a greater number of...

Visit a supermarket or a mall and go to a product category that you never ever bought from before in your life. If you were to make a purchase from this product category, which brand would you choose? Why? (don’t ask friends, family or salesmen).

My choice of a smartwatch depends on my financial abilities, smartphone brand, and the unique features of the devices. Overall, the balance of price and quality is vital for me, and I am not interested in specialized models for diving or hiking. However, I would like to have a model...

Visit a supermarket or a mall and go to a product category that you never ever bought from before in your life. Describe the competing brands in this category and take a picture of these brands in the shelf. Can you identify the PODs (Point-of-differences) and POPs (Points-of-parity) of each? What are they?

Many smartwatch brands develop several models of smartwatches, depending on the year of creation and customer segment. For instance, some brands choose to separate fitness-specific wearables or devices in the luxury category. Overall, the selection is vast in prices, designs, and functionality. Apple is a company that prioritizes brand continuity...

Visit a supermarket or a mall and go to a product category that you never ever bought from before in your life. How many brands are there? What are these brands (name them and be specific)? You need to choose a category with at least 4 brands.

The chosen product is a smartwatch. Currently, the smartwatch category is represented by many competing brands. The first one is Apple with the Apple Watch, a device compatible with the other products of the company (powered by the iOS 11 and higher). The other brands create watches to work with...

Visit a supermarket or a mall and go to a product category that you never ever bought from before in your life. Who is the target market for this product category?

The chosen product is a smartwatch – a wireless wearable that connects to one’s smartphone. Smartwatches display notifications, show time, and have built-in sensors that measure the wearer’s vitals, count steps, monitor sleep, and other functions. As one can see, the primary characteristic of the customer group is the use...

Visit a supermarket or a mall and go to a product category that you never ever bought from before in your life. Describe the competing brands in this category and take a picture of these brands in the shelf. Can you identify the PODs (Point-of-differences) and POPs (Points-of-parity) of each? What are they? If you were to make a purchase from this product category, which brand would you choose? Why? (don’t ask friends, family or salesmen).

From the undertaken picture on the shelf, it is possible to identify the points of differences (PODs) and points of parity (POPs) for each brand. The buyer will take the shortest time to pinpoint the PODs associated with these brands. The table below gives a detailed summary of such differential...

Visit a supermarket or a mall and go to a product category that you never ever bought from before in your life. How many brands are there? What are these brands (name them and be specific)? You need to choose a category with at least 4 brands.

The selected product for this personal exercise was a mobile phone using the Android operating system (OS). Four mobile phone brands were identifiable from the selected category. The major ones observed included Samsung, Huawei, Oppo, and Life’s Good (LG). From this observation, it was quite clear that the users of...

Visit a supermarket or a mall and go to a product category that you never ever bought from before in your life. Who is the target market for this product category?

The selected product for this personal exercise was a mobile phone using the Android operating system (OS). This experimentation made it easier for me to have a clear understanding of the entire marketing process and the issues developers put into consideration before introducing various services or goods. After visiting the...

What kinds of linguistic strategies help make brand names catchy and informative?

Linguistically, a trademark genericization can diminish a company’s performance and its brand. Therefore, it is critical to note that branding strategy includes the fact that a trademark must possess a certain amount of aspiration and benchmark identity. The advertising character of a trademark is formed as a result of the...

What was the outcome of The Hunger Games campaign? Why was it successful?

The campaign can be considered successful, as the social media pages garnered multi-hundred thousand followers and millions of likes. The trailers were highly watched on platforms such as YouTube, and there was a large amount of user-generated content. The film’s title and related keywords were among the most searched on...

How did each of these social media provide their part of The Hunger Games campaign mix? a. YouTube, b. Facebook, c. Twitter, d. Instagram.

The promotional mix for The Hunger Games utilized all forms of social media to create brand awareness. YouTube was used to run teasers and advertisements both as separate videos and quick commercials before other videos. The advertisement team created a campaign called Capitol Couture with futuristic fashion and releasing Capital...

What was the Four-Step Method to creating the analytics-based marketing of movies?

The Four-Step Method of creating the analytics-based marketing of movies is essential in the film industry. The first step in a group method is a database that has been collected over time and contains hundreds of millions of names, email addresses, Twitter markers, thousands of news sites, and blogs. At...

How did the “measurement of effects” impact movie theater marketing?

Many movie rental successes have been filmed in four squares, such as Star Wars, The Wizard of Oz, Avatar, Independence Day, Despicable Me, Harry Potter, Jurassic Park, and The Hunger Games. The agreement to measure the square of the effect in the field of cinematography was to track likely demand...

What are the four quadrants, plus one quadrant of successfully marketed films?

The segmentation of movie audiences was based on the Hollywood standard known as “four-quadrant marketing.” The quadrants were as follows: men under 25, men over 25, women under 25, and women over 25. Sometimes a fifth quadrant was added, intended for viewers of a particular ethnicity, but in general, a...

Describe the nature of the elements of conventional movie marketing.

Creating accessible movie information as well as selling seats to clients was one of the challenging marketing tasks. The standard formula applied to predict ultimate box office revenue was 2.5 times the opening weekend’s gross. Marketing campaigns included commercials ranging from 90 seconds to 2 minutes, which were typically shown...

Visit Harris Poll and locate past research studies. Select one study that has implications for marketers and is of interest to you. a. Summarize the results of the study. b. Is this an example of exploratory, descriptive, or causal research? c. Was it gathered via observation, survey, or experimental methods? d. What type of businesses could make use of this information and how could it be useful?

a. The study “Battle of the Brew” suggests that more than half of Americans prefer to visit coffee shops where the best coffee is served to those that are conveniently located. In addition to that, the most popular shops turn out to be united under the national chain called Dunkin’...

Do you think the Cadillac ad will be effective? Why? How does it break through the “clutter” and get the ad-saturated viewer’s attention? Do you think people who have taken a media literacy course will see through this ad’s tricks? Have you ever fallen for this kind of appeal against your better judgment? Why or why not? If yes, what was the product? Did the product turn out to be as good as you’d hoped?

I believe that the advertisement is effective. It breaks through the clutter and captures attention. The additional fact that it was released at the “right time” makes it more effective. At the time of release, there had been a lot of attention over racial killings. The production team also ensured...

“Television commercials are not about products at all.” Explain this statement—if they aren’t about products and their specific qualities, what are they about? To what extent do you agree with it? Then tell how it applies to the Cadillac ad.

Looking at the chosen advert, one can argue that, indeed, television commercials are not about products at all. The premise suggests that many television commercials will focus on one item or idea and then subtly relate it to the product at the end. In advertising, this approach ensures that the...

From an ethical point of view, is the ad you’ve analyzed a “good ad”? Be sure to define “ethical” and also your criteria for “good” and “bad” ethical content. Could you sleep at night if you were in charge of its production? Explain why or why not.

The advert has some flaws. For example, there is a clear gender bias in its character development. Despite the flaws, the advert is very good. From an ethical standpoint, one can argue that the ad promotes core values embedded in American culture. It is important to note that the term...

How does the Cadillac commercial promote American cultural mythologies about the American definition of the good life, and how does that good life relate to owning this vehicle?

The advert, to some extent, highlights the concept of the American culture. According to the advertisement, the American culture is one of peace, hope, and good relationships with one another despite differences. It sells the idea of oneness with the common and unifying factor being citizenship (despite our differences, we...

Describe as carefully as you can exactly what happens in the Cadillac ad. Pay close attention to the “plot,” as well as the “look.” Describe the leading characters, graphics, voice-over, music, colors, camera angles, etc.

The advertisement highlights how different people come together to achieve one goal and also to make life better. For example, it shows a citizen hugging and sharing a joke with police officers. It also shows players of different teams interacting well and carrying each other to the finish line. The...

Watch one current commercial for an auto. How strong is the connection between the ad’s target audience and that of the show? Define the target audience in terms of ethnicity, gender, age, and social class. Based on Stanford’s VALS2 system, which consumer group is the ad aiming at? What tells you this?

The chosen advertisement by Cadillac was released in 2018 during the Oscars. The advertisement showed how differences could be embraced for the good of the country (USA) and humanity in general. There is a strong connection between the ad’s target audience and its message. The immediate target audience was aged...