Categories

Stuck with your marketing assignment?

Get answers from academic experts to any study-related questions.

What cultural, social, individual, and psychological factors are impacting the consumer’s purchase decision for your product (smartphone)? Explain why and how these factors impact the consumer’s decision.

There are a number of cultural and social factors that can impact a consumer’s purchase decision for smartphones from Samsung Company. These factors include cultural values, norms, and social influences, which also entail a social-cultural environment. Concerning cultural values and norms, it is considered respectful in some cultures to wait...

Marketing Rating: 0 Views: 19

Describe the process of acknowledging and learning more about client strengths.

Learning about customer strengths means acknowledging their autonomy, ability, and competencies. A product or a service has to address something they cannot do on their own, or something they could be doing better. Some products are meant to enhance people’s abilities, while others – shore up their weaknesses or save...

Marketing Rating: 0 Views: 15

What is involved in gaining a thorough understanding of the broader situation or environment (physical and social) of your clients? Why is this process important?

The process of understanding how physical and social environment influences clients is important for several reasons. First, it allows companies to understand their motivations for purchasing certain goods and services. Second, it allows for more accurate and personalized marketing. A company can relate to their customers’ struggles and provide products...

Marketing Rating: 0 Views: 11

Identify one new-product idea you would suggest that GoPro evaluate.

I think the company needs to focus on creating a camera that will be more accessible to buyers, namely the audience of families and other users. The company is significantly focused on premium products and misses opportunities to expand its sales. Cameras for family use should not have the complex...

Marketing Rating: 0 Views: 11

What are the points of difference, or unique attributes, for GoPro products?

GoPro is a camera that one can use in situations where other cameras, such as those in smartphones, are not applicable. The product provided a unique opportunity for active people to film their experiences from a new perspective. As a result, GoPro allows users to create unique and authentic first-person...

Marketing Rating: 0 Views: 31

Describe and analyze the value of MoviePass to customers. Describe and analyze the value of MoviePass to theatres. Identify MoviePass’ third platform partner and analyze MoviePass’ value to this third platform partner.

MoviePass has its value for three distinctive sides: customers, theaters, and movie studios. Concerning customers, in the subscription to MovePass, they will get a value similar to what they have in subscription streaming services like Netflix. Mitch Lowe, the CEO of MoviePass, indicated that “essentially, it’s like Netflix for the...

Marketing Rating: 0 Views: 17

A maker of energy drinks is considering abandoning can containers and going exclusively to bottles because the sales manager believes customers prefer drinking from bottles. However, the vice president in charge of marketing is not convinced the sales manager is correct. Investigate this issue using statistical analysis. Explain which data collection method you would use and what procedures you would follow to apply this method to this situation. Propose which level of data measurement applies to the data collected. Justify your answer. Determine whether the data is qualitative or quantitative.

To solve the problem of abandoning can containers, the method of direct observation is best suited. Since one of the typical areas of application of the methodology is to determine the client’s preferences, it will be possible to collect the most objective results with its help. The time spent on...

Marketing Rating: 0 Views: 15

What is the best method to do customer segmentation? And why?

The best method for customer segmentation is to define the market, look at the decision-making points, segment the market itself, and then choose the target segments. Depending on the analysis, different approaches can be used to target the customer segments: based on products, demographics, geographics, channels, and psychographics. However, I...

Marketing Rating: 0 Views: 22

What is the Total Addressable Market?

Total Addressable Market (TAM) is a part of the market available for the company. In other words, the TAM involves a group of segments consisting of the company’s potential clients and customers. Total Addressable Market allows the firm to determine the possible available revenue that it can achieve if all...

Marketing Rating: 0 Views: 11

Explain Casper’s product offering in terms of customer value.

Casper’s wide selection of mattress models and sleep-related goods exemplifies optimal price-quality relationships. High-quality and product design solutions’ technological maturity, such as offering proper edge support and suitability for various common sleeping positions, support the value of Casper’s offerings. Also, Casper’s products have been made available to the general audience,...

Marketing Rating: 0 Views: 11

Which new product pricing strategy does Casper employ? Why does it work?

Casper’s new pricing strategy is based on the direct-to-consumer (DTC) approach rather than wholesale pricing. It involves selling items at lower prices and directly to consumers through the Casper Sleep Shop chain. The strategy works since it has allowed Casper to win the competition by achieving the most attractive prices...

Marketing Rating: 0 Views: 57

Based on principles of price changes, make some predictions for the mattress industry. Explain.

Based on the principles of product reframing and pricing messaging required for price change, the mattress industry will probably see an increase in online shipments and marketing campaigns highlighting the product’s technological uniqueness. More companies will frame their products as easily accessible and increase the proportion of offline operations since...

Marketing Rating: 0 Views: 18

What do all millennials have in common? Is this good or bad for retailers? Why?

Millennials are very different, and usually, they are divided into several groups; however, their shared values are Internet services, appreciation of equity, and higher expectations from services. They expect openness, readiness for communications, and changes. The chart in Figure 1 illustrates the central values of millennials: it can be seen...

Marketing Rating: 0 Views: 11

The concept of social marketing is widely used to influence health behavior. Please define the term social marketing and then discuss some of the concept’s key principles. Also, explain how social marketing is being used in various health promotion programs.

Social marketing is a set of techniques and strategies that target organizing and maintaining people’s behavior in a way that is beneficial both for individuals and for the entire society. It is especially relevant in medicine, as personal and public health are closely intertwined and strongly dependent on everybody’s actions....

Marketing Rating: 0 Views: 13

List the various strategies employed by AMD to achieve competitive advantage.

AMD (Advanced Micro Devices) is a semiconductor firm that is based in Silicon Valley and was established in 1969. Despite its complicated history, AMD has achieved a competitive advantage over its rival companies and share in the market due to its constantly advanced designs. Competitive advantage is a privilege that...

Marketing Rating: 0 Views: 15

Present three strategies employed by the organization EasyJet – a UK-based Airline to achieve a competitive advantage in its sector and explain whether the strategies employed by AMD could work with the organization discussed.

The EasyJet company also referred to as easyJet, is a British low-cost airline firm that is located at London Luton Airport. As the first competitive advantage of EasyJet, the flexible and cheap pricing campaign in comparison with the opponents should be considered. Moreover, the enterprise became the first low-cost airline...

Marketing Rating: 0 Views: 14

Skills Development for a Job in Marketing

What are some things a professional can do to improve their skills for future jobs in marketing? Explain. After five years, Gina was laid off as a marketing manager for a high-tech company. Gina’s supervisor at her old job says they hated to see her go. “She was so good...

Marketing Rating: 0 Views: 21

Scripture Verse Within the Context of Marketing Management

Analyze how the scripture verse from the Old Testament impacts marketing management decisions in organizations and discuss why faith is the source of them. Discuss how Christian faith impacts marketing management decisions in organizations, including how faith was the source of its marketing management decisions and how many company founders...

Marketing Rating: 0 Views: 30

The Vietnamese Market Evaluation for the Foreign Company Entry

A foreign company is considering entering the Vietnamese market. Evaluate the Vietnamese market. Provide a list of recommendations, based upon your research, that provides the company with your perspective on what they should do to successfully enter the foreign market. You can consider one or multiple stages of a foreign...

Marketing Rating: 0 Views: 29

An Unexpected Product Promotion Setup

You just got a message from your manager of three years that an unexpected product promotion setup needs to be completed over the upcoming weekend. Discuss the situation and negotiate for a better resolution. What strengths or advantages do you bring to the negotiation? What strengths or advantages does your...

Marketing Rating: 0 Views: 37

Deceptive Television, Print, and Social Media Advertisements

Analyze deceptive television, print, and social media advertisements. Collect a minimum of three examples of different types of real-world advertisements that are deceptive in some way. Write one paragraph for each example of deceptive advertising. In each paragraph, for each example of a deceptive point. In the beginning, describe the...

Marketing Rating: 0 Views: 24

Managerial and Public Attitudes toward Ethics in Marketing Research

Discuss managerial and public attitudes toward ethics in marketing research. Is marketing research vital in any business environment that needs to understand its consumers? What are the factors to consider when deciding how researchers will collect this data? What are the hypothesis and major research question? Also, determine ethics in...

Marketing Rating: 0 Views: 32

Factors Influencing the Coffee Market

Analyze factors influencing the coffee market. Combine information and ideas from multiple sources to come to an independent conclusion. Please, interpret data logically by selecting and organizing relevant facts and opinions and identifying the relationships among them. Draw on the work of other scholars who have made contributions to knowledge...

Marketing Rating: 0 Views: 44

Target Corporation’s Marketing Strategy

Analyze the target corporation’s marketing strategy. Assume the role of marketing manager for the selected organization. A minimum of five strategic and five operational recommendations must be offered. Provide scriptural integration throughout the recommendations, quoting relevant scripture verses as appropriate. Analyze such theories as revising the company’s corporate strategy, emphasizing...

Marketing Rating: 0 Views: 23

Analysis of a Proposed Marketing and Sales Initiative

Analyze the scenario. The CEO has provided you with a revised set of KPIs. You need to apply these KPIs toward the analysis of a proposed marketing and sales initiative to increase loyalty card memberships in neighborhoods with predominantly low-income populations, whether the populations are in rural, suburban, or city...

Marketing Rating: 0 Views: 33

Strategic Marketing Plan and Analysis of the Industry and Competitors

Analyze the situation. The task in a strategic marketing plan is to determine the tools that are needed to conduct an analysis of the industry and competitors. As you close your weekly meeting with Deborah, she says, “There are some very good ideas here. I would like to see you...

Marketing Rating: 0 Views: 37

Starbucks Company’s Marketing Plan

Discuss the marketing plan of the Starbucks company. Analyze the Starbucks company’s overall strategy and prepare a comprehensive written report as if it is being presented to the senior manager of that company. The quality of this report should be representative of the strategic importance to the company. Imagine that...

Marketing Rating: 0 Views: 34

Red Bull’s Sports and Social Media Marketing Strategies

Analyze Red Bull’s sports and social media marketing strategies. How does the sponsorship of world-class extreme sports athletes and events help promote sales? Describe Red Bull’s social media strategy and how it impacts marketing and sales plans. How does the quantity and quality of social media content impact sales? Is...

Marketing Rating: 0 Views: 30

Autonomous Vehicle Delivery Influence on the Market

How will the market change under the influence of autonomous vehicle delivery? Look at the strategies that will change the field based on the new technologies or changes in the way that the market, in general, will change in the next 50 years. For example, greening and human rights have...

Marketing Rating: 0 Views: 25

The Dabur Company’s Marketing Strategies

Discuss marketing of the Dabur company. Analyze the Marketing mix strategies used by Dabur. In answering this question, you must highlight all the factors related to each of the 4Ps. Evaluate how the social media communication mix strategy helps Dabur communicates its message to the target customers. Additionally, you are...

Marketing Rating: 0 Views: 25

A Marketing Plan for an Amusement Park

Develop the marketing plan for an amusement park. A large amusement park was closed down temporarily due to a safety issue/crisis. It has since corrected the issue and is in the process of reopening. The marketing team is busy developing strategies to acquire customers (the target audience is teenagers and...

Marketing Rating: 0 Views: 26

Establishing the Context for Healthcare Products or Services

Establish the context for your healthcare product or service, and analyze the market. To establish the context, you will describe the industry segment, describe your target markets, and specify the marketing goals and objectives. In analyzing the market, you will conduct a strengths, weaknesses, opportunities, and threats (SWOT) analysis, assess...

Marketing Rating: 0 Views: 16

Pros and Cons of Two Marketing Techniques

Outline the pros and cons of two marketing techniques you may use to market your selected product or service. The marketing techniques should support the mission and vision of the organization and the brand identity of the product or service. Your selection should be based on fundamental marketing principles. You...

Marketing Rating: 0 Views: 20

A New Start-Up in a Foreign Country

As a top executive in your corporation, you were selected to launch a new start-up in a foreign country. You are required to research that country and determine whether it represents a good opportunity or not. You need to review and discuss the country’s history, background, location, capital, and climate....

Marketing Rating: 0 Views: 32

Curating Brand Futures Through Social Commerce

Determine the channels of distribution and the proper assortment across all channels. You are the Chief Merchandising Officer for an existing fashion brand or retailer of your choice. As Chief Merchant, it is your responsibility to determine the channels of distribution and the proper assortment across all channels. Within your...

Marketing Rating: 0 Views: 26

A Company’s Market Penetration Strategy

Using a product that you regularly purchase, discuss the company’s market penetration strategy and analyze the channels of distribution. What is the company’s market penetration strategy, and how do the channels being used reflect that strategy? Do the channels being used reflect a push or pull distribution strategy? Which of...

Marketing Rating: 0 Views: 24

Talk to Sell an Approach as “A Systemic Thinker”

Assume you are sharing an elevator while attending a conference when a fellow attendee notices your name tag and credentials and asks you what exactly you do as an MFT. Prepare an elevator to talk to sell your approach as “a systemic thinker” that could be delivered in about two...

Marketing Rating: 0 Views: 28

Marketing: Customer Visits and Digital Convergence

How are customer visits similar to and different from empathic design? What do we mean by empathic design? What is digital convergence? What are the examples of digital convergence? What are the three types of digital convergence? Why is digital convergence important? What are the opportunities and threats it poses...

Marketing Rating: 0 Views: 33

An Ethical Issue Regarding Marketing Products

Find an article from a trusted media source published within the last six months illustrating an ethical issue regarding marketing products, services, or ideas. Analyze the article. What are the basic facts of this example? Who are the stakeholders besides the obvious? Address any alternatives in handling this situation. Use...

Marketing Rating: 0 Views: 34

Advertising an Event for Small Business Using Social Media

Imagine that you are advertising an event for your small business using social media. Discuss some linguistic strategies you will use in your social media posts. There is someone who begins to “troll” (harass) the event or company by making inappropriate comments about the company and other users on the...

Marketing Rating: 0 Views: 31

Market Research: Business & Finance Librarianship

Analyze market research as a method. Which principles apply in the global market since the criteria typically follow similar procedures? Give sufficient information regarding marketing the product. What is the primary purpose of the search tool? Point out media trends, access to e-commerce, TikTok, and other areas related to business....

Marketing Rating: 0 Views: 32

Federalism Cycle Nature and States’ Coping Mechanisms

Discuss the federalism cycle nature and states’ coping mechanisms. Take The Bog Tavern company as an example, and point out the core products of the restaurant. What are the several strengths that lie in its internal environment? Which opportunities, in this case, have the potential to be realized? Should the...

Marketing Rating: 0 Views: 21

The Integration of Behavioral Change Models in Social Marketing Programs

Analyze the integration of behavioral change models in social marketing programs in public health. Discuss an opportunity for you to add your thoughts and analysis to something you have read. Show your understanding of the content and express in writing how it affects your own thoughts and ideas. How are...

Marketing Rating: 0 Views: 28

Image Camel Advertisement: Camel Cigarettes

Evaluate the image of Camel advertisement. Analyze the consistency in advertisements. What can we say about the effectiveness of the advert? How do the advertisements help create memories for the public, smolders, and non-smolders? Describe the author’s opinion on the advertisement. Why has the advertisement proved to be highly effective?...

Marketing Rating: 0 Views: 26

Developing and Implementing Healthcare Marketing

Develop and implement a healthcare marketing proposal with deep alignment with organizational values, systematic inquiry, and the application of strategic thinking. What type of organization is it? What are its mission and vision, its service area and locations, and its major products and services? Describe your marketing initiative in terms...

Marketing Rating: 0 Views: 32

Describe the two (or, if applicable, three) dimensions underlying the perceptual maps that you generated. According to these maps, how do people perceive the Blackberry Pearl in the three segments?

To explore commercial opportunities to expand market segments by implementing a new electronic device, RIM needs to use positioning maps to find answers to its questions. Identifying the key dimensions that help generate the perception maps is an essential step toward proper positioning. The generation of such dimensions was chosen...

Marketing Rating: 0 Views: 13

Applying Strategic Lock-In, discuss what the size or market dominance is.

Companies measure their ultimate success once they become the key player in the market. The strength of the brand, product, and service bestows a great opportunity to achieve dominance. Majority of companies that dominate the market command a great volume of sales within the market area. The businesses regularly engage...

Marketing Rating: 0 Views: 22

Applying Strategic Lock-In, discuss the first mover dominance.

First-mover dominance refers to the competitive advantage that accrues a firm when it enters a new market or introduces a new product or service. Firms entering a given market first tend to develop strong brand recognition and customer loyalty, increasing their dominance. Boeing seeks to achieve market dominance by being...

Marketing Rating: 0 Views: 16

Applying Strategic Lock-In, discuss self-reinforcing commitment.

Self-reinforcing commitment involves various standard evaluation and improvement initiatives that a business can undertake to improve its product. Self-reinforcement enables businesses to improve customer confidence in business practices and products while also reducing the cost of failure to uphold quality standards. Self-reinforcing commitment is seen in Boeing through ongoing trials...

Marketing Rating: 0 Views: 16

Discuss the Strategy Clock.

Bowman’s strategy clock is a comprehensive mechanism that provides options for positioning within a market based on price and perceived value. The hybrid strategy can help Boeing 777x ensure low prices while adding value to its business. Adopting the 777x Freighter will enable the carrier to attain good profit margins...

Marketing Rating: 0 Views: 15

Using the product or service you selected, consider how your client will market this product/service to potential customers in Generations Z and Alpha. Is your client ready to do so? Describe Gen Z in terms of behavioral, demographic, and psychographic characteristics. Describe Generation Alpha in terms of behavioral, demographic, and psychographic characteristics. What are some changes you would recommend to reflect Gen Z and Alpha?

Generation Z consists of people aged 10-25, and it may be regarded as the most sexually, racially, and ethnically diverse population in human history. It values equal human rights, tolerance, and individual differences at the same time. Its representatives are more skeptical of advertising and companies’ promises. Instead, they pay...

Marketing Rating: 0 Views: 17

Kotler et al. say: “In Marketing 5.0, businesses need to demonstrate to customers that the correct applications of technology may improve human happiness” Is your client using technology to improve human happiness? How well do the technologies currently implemented by your client for this product/service address the digital divide? What changes would you recommend for the future (5-10 years)? Assess your client in the six aspects of the Technology Compass. How well do the technologies currently implemented by your client for this product/service provide personal, social, and experiential customer solutions? What changes would you recommend for the future (5-10 years)?

In the present day, the majority of large corporations blur the border between the digital and physical worlds in relation to their marketing, and Nike is not an exception. First of all, the company uses technologies to articulate its vision of the world and its place in it, helping athletes...

Marketing Rating: 0 Views: 11

Uber and the Sharing Economy: Global Market Expansion and Reception

Discuss the question of Uber’s entry into the international global market. Analyze the sharing economy. What are Uber’s core competencies? How does this answer matter to sharing economy? What Challenges does Uber face during global expansion? Is Uber’s business vulnerable since it is easily imitated by others, such as DIDI...

Marketing Rating: 0 Views: 37

Analysis of the History of Advertising

Discuss and analyze the history of advertising. Discuss how advertising has evolved and how its impact on business performance has increased. Analyze the relationship between advertising and the media. How should the production and placement of advertising take place in order for it to be effective? What can you infer...

Marketing Rating: 0 Views: 31

The Negative Impact of Consumer Buying Preferences on the Fashion Industry

Discuss how consumer buying preferences have negatively impacted the fashion industry’s goal. Consumer buying preferences have negatively impacted the fashion industry’s goal of becoming more environmentally sustainable. Studies indicated that consumers are, in fact, an impediment to the industry’s goal of sustainable fashion. Analyze the issue. State your research question...

Marketing Rating: 0 Views: 17

The Skechers Company’s Integrated Marketing Campaign

Discuss and analyze the integrated marketing campaign of Skechers. Critically evaluate the company’s current integrated marketing campaign by presenting at least five found examples and considering how it targets consumers’ attitudes, culture, family influences, group and individual differences, social class, consumer learning processes, and personal buying decision-making processes. Critically evaluate...

Marketing Rating: 0 Views: 22

The Marketing Plan for a New Business

Create the marketing plan section for your business. The marketing plan elements include market analysis, competition, and marketing strategy. Who are your target customers? How are you going to reach those people to let them know about your product/service (Promotion)? Also, make sure you include information about your pricing structure...

Marketing Rating: 0 Views: 34

Implementing Modda’s Customer Portal

Analyze the process of implementing Modda’s customer portal. In less than five years, Modda has grown from a single store to a small chain of fashion clothing stores in a few New York City and Long Island neighborhoods. However, Modda’s expansion has been hindered by the fact that its operating...

Marketing Rating: 0 Views: 36

Advertisements of Technology Aimed at Teenagers

Are advertisements of technology aimed at teenagers effective? And are they ethical? Search for articles online and record your findings. What is the main idea of each article you found? Research ads on the topic of technology and record your findings. What does the ad seem to say about gender?...

Marketing Rating: 0 Views: 20

Professional Use of Social Media

Examine an organization’s use of social media. In your opinion, what is the professional use of social media? What are some ways to communicate professionally through social media? Research an organization’s use of social media for promoting a professional online presence. Describe ways the organization uses social media in a...

Marketing Rating: 0 Views: 22

A Semiotic Analysis of an Advertisement

Compose a semiotic analysis of an advertisement. Select an advertisement. Identify the signs. Identify the types of signs (e.g., icon, index, or symbol), and discuss the rhetorical significance of the sign type or types: How does the sign communicate? Identify the codes and discuss their significance. Discuss how the sign...

Marketing Rating: 0 Views: 24

The Sega Company’s Marketing Plan

Develop a marketing plan for Sega company. Your answer must include a general description of the company: marketing (short-term) goals and (long-term) objectives; competitive advantage (what? its source/s); major competitors (comparative analysis); market trends and needs; target markets strategies (what strategies are to be used and why? how many targets?).

Marketing Rating: 0 Views: 31

Consumer Buying Preferences’ Impact on Fashion Industry

Do you agree with the thesis that consumer buying preferences have negatively impacted the fashion industry’s goal of becoming more environmentally sustainable? Discuss the myths of sustainable fashion. What are consumer preferences in the fashion industry? What is meant by slow fashion consumer behavior? How many consumers are aware of...

Marketing Rating: 0 Views: 18

The Marketing Advantage of the SC Johnson Firm

What is the marketing advantage of SC Johnson? What does this marketing strategy say about SC Johnson? Discuss SC Johnson’s business model. Describe how the different business functions fit into this model and why this is important to the sustainable business. How do SC Johnson’s business activities differ from community...

Marketing Rating: 0 Views: 23

Case Study: East Chestnut Regional Health System

Assume East Chestnut Regional Health’s upper management has asked you to analyze its current marketing strategies from both ethical and financial perspectives. Provide an analysis. Create a Financial and Ethical Impact Analysis for ECRHS’s current healthcare marketing strategy for upper management based on the above factors. Include a summary of...

Marketing Rating: 0 Views: 27

The Analysis of Market Structures

Develop an analysis of market structures and relate pricing strategies that are suitable for the three C’s of cost, competition, and customer. To answer this question, include a real-world example of a pricing strategy for a specific company by identifying its market structure. Include at least three scholarly sources, i.e.,...

Marketing Rating: 0 Views: 21

A Marketing Plan For Swaziland Tea Company

If you were Khetsiwe, the Marketing Research Manager of Swaziland Tea Company, how would you define the research problem? Explain problem identification and problem-solving research in detail. If you were Khetsiwe, the marketing manager, which one of the two would you use or both? Explain your answer. What type of...

Marketing Rating: 0 Views: 17

Research of Product by Reflecting on the Selling Cycle Stages

Select a product and research it by reflecting on each of the selling cycle stages. To begin, introduce the product (an image or a web link may be useful), state why it was selected, and introduce the selected sales cycle chosen for the exercise. Report on each step of the...

Marketing Rating: 0 Views: 23

Explain what is meant by the following words and phrases: quality, value and service, market orientation, entry strategy, customer service package, market position, chilled offer, and efficiencies of scale.

Quality, value, and service mean the standard by which something is judged in comparison to other similar items; the level of service quality. Market orientation is a company strategy that focuses on recognizing and satisfying customers’ needs and desires through the creation of products and services. Entry strategy is a...

Marketing Rating: 0 Views: 18

The Use of the Brochure to Market an Agency

Discuss the use of the Brochure to market an agency and specifically for your agency as well as the items to include in the creation of an actual Brochure. Develop a visual brochure that includes an overview of the program (services), the goals and objectives of the program, eligibility for...

Marketing Rating: 0 Views: 25

Researching the Product by Reflecting on Each of the Selling Cycle Stages

Select a product and researches it by reflecting on each of the selling cycle stages. To answer this question, introduce the product (an image or a web link may be useful), state why it was selected, and introduce the selected sales cycle chosen for the exercise. Report on each step...

Marketing Rating: 0 Views: 32

Using Social Media by Oreo Cookie Brand

Analyze using social media by Oreo. Review the social media platforms of the brand. What is known about advertising campaigns involving influencers? How do they leverage the use of influencers to promote their brand? Reach all categories of the target audience. Is it advisable to conduct a similar campaign with...

Marketing Rating: 0 Views: 19

Apple Inc.: Strategic Marketing Analysis

Make Apple Inc. strategic marketing analysis. What are the main organizational problems of Apple Inc.? What is known about increased competition? Discuss the increased cost of labor. Evaluate lawsuits and patent suits. Is Apple Inc. known for setting high prices for its products? What are the factors that impact its...

Marketing Rating: 0 Views: 34

Press Release: Marketing Strategies and Tips

Make a press release on the subject of communication and new technologies. Compose a press release of a fictitious company that, when implemented, will include text with communication techniques and structure. Invent the product, brand, and content – the techniques used are evaluated. For example, emphasis on 4MAT, emotional systems,...

Marketing Rating: 0 Views: 2

A Digital Marketing Plan for a Small Business

Create a digital marketing plan for a small business – Blank Street (a coffee shop). Describe briefly the history of the small business, where they are located, when it was founded, what is their major focus and most importantly, what the small business ”Blank Street” mainly sells and provides. What...

Marketing Rating: 0 Views: 20

Ethical Issues of Consumer-Generated Content

Consumers are essentially creating marketing content – for free. Discuss the key ethical issues that might derive from this communication tactic. Brand-oriented consumer-generated content is fast becoming a core social media marketing tactic for brands. Instead of brands creating the posts, they get the consumers to do it on their...

Marketing Rating: 0 Views: 21

A Marketing Plan for the Apple Company

Create a marketing plan for the Apple Company. Provide a general description of the product. Conduct a SWOT analysis and Internal analysis of the company (strengths and weaknesses). Provide external environmental analysis (impact of the external environment such as demographic, socio-economic, technological, legal, political, natural, global forces, and critical issues....

Marketing Rating: 0 Views: 24

Product Portfolio and Recommendations for Entering Market

Choose a company. Analyze the company’s product portfolio and select one of its existing products or services and identify a country that you would recommend the company to enter. Recommend a product or service and a country and provide a macro-environmental analysis (PESTEL) explaining the possible opportunities as well as...

Marketing Rating: 0 Views: 20

Recommendations for Entering the International Market

Help your company enter a new market by providing country recommendations and choosing a successful strategy. Imagine that you are the newly appointed Junior International Human Resource Manager of a Dutch Small, Medium-sized Enterprise (SME). So far, this SME has not done much business internationally, only some simple export (lowest...

Marketing Rating: 0 Views: 38

The Marketing Strategy for SPAR South Africa

Discuss the marketing strategy for SPAR South Africa. Marketing planning, implementation, and evaluation can be laid out in the form of a blueprint. Following a well-structured plan or blueprint is key to any successful marketing strategy. Develop a marketing strategy blueprint for the implementation of augmented reality marketing. Do a...

Marketing Rating: 0 Views: 30

Research Proposal Regarding Public Relations or Advertising Campaign

How would you develop a fully structured research proposal regarding public relations or advertising campaigns for a product or service of a commercial brand or a nonprofit organization? What kinds of knowledge or information do you seek? How will you use the knowledge or information? What research methods do you...

Marketing Rating: 0 Views: 39

Marketing Pitch to Use Salmon in McDonald’s Restaurants in Alaska

Regarding McDonald’s franchise fast food restaurant business, research the function of the company. Imagine you are a consultant trying to make a pitch to be hired to use your business plan for McDonald’s Company in the City of Anchorage, Alaska. Bristol Bay region is the number one place for an...

Marketing Rating: 0 Views: 20

An Analysis of Indian Maiden Maple Syrup

Provide a SWOT analysis of the company producing Indian Maiden Maple Syrup as described in the book “Case Studies in Aboriginal Business” by Shannon School of Business. What is the background of the company and its founder, a lifestyle entrepreneur Mary Louise Bernard? How does her product respond to a...

Marketing Rating: 0 Views: 30

The Kickstarter Project “Casacru Bamboo Towels”

Discuss the Kickstarter project “Casacru Bamboo: The Fresh Standard in Bath Towels.” Provide the background information of the project. What problem does the project provide a solution to? What are the features of the product that make it worth investing in? Does it have any customer rewards? What can you...

Marketing Rating: 0 Views: 26

The Target Market of Intel Corporation

Who is the target market of Intel Corporation? Intel has chosen to increase capacity and chip production in the United States in an effort to combat worldwide semiconductor scarcity. With regards to the market situation and its definition, the market represents companies that are focused on computer chips and semiconductors...

Marketing Rating: 0 Views: 34

Using Social Media in Professional Contexts and for Personal Branding

Discuss personal branding. Explain how and when to use social media in professional contexts. Effective use of social media strategies holds the potential to enhance your professional brand. In the last few years, the importance of personal branding has grown astronomically as social media tools like Facebook, Twitter, LinkedIn, Instagram,...

Marketing Rating: 0 Views: 37