Who should be your first customer? What criteria would you use to decide which customer is the best? And why?

The first customer should be acknowledged with the company’s mission and values if he or she buys a product or pays for a provided service, being aware of the company’s values, the priorities of the firm match with the customer’s ones. Such an outcome will cause free promotion of the company by the first client, which is very beneficial for a firm and essential at the beginning of its market entrance.

I would use psychographics as an approach to define a group of people with similar values and then target this segment to find the first customer and, therefore, accessible and effective marketing. Therefore, I would use a psychological portrait of the potential client and the similarities with the company’s values as criteria to decide which customer is the best.

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Academic.Tips. 2023. "Who should be your first customer? What criteria would you use to decide which customer is the best? And why?" March 26, 2023. https://academic.tips/question/who-should-be-your-first-customer-what-criteria-would-you-use-to-decide-which-customer-is-the-best-and-why/.

1. Academic.Tips. "Who should be your first customer? What criteria would you use to decide which customer is the best? And why?" March 26, 2023. https://academic.tips/question/who-should-be-your-first-customer-what-criteria-would-you-use-to-decide-which-customer-is-the-best-and-why/.


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Academic.Tips. "Who should be your first customer? What criteria would you use to decide which customer is the best? And why?" March 26, 2023. https://academic.tips/question/who-should-be-your-first-customer-what-criteria-would-you-use-to-decide-which-customer-is-the-best-and-why/.

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"Who should be your first customer? What criteria would you use to decide which customer is the best? And why?" Academic.Tips, 26 Mar. 2023, academic.tips/question/who-should-be-your-first-customer-what-criteria-would-you-use-to-decide-which-customer-is-the-best-and-why/.

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