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Product positioning is used to present products in a positive light to the potential buyers. This tactic is extremely important in niche marketing as it allows to convince certain audiences that the product was made specifically for them, and it is exactly what they need. Positioning is used to aim...
Xerox Group, the owner of the xerographic technology and the developer of the first plain automatic copiers (PPCs), expanded to the international markets rather intensively and needed a suitable approach to entering the Asian market. After the creation of the joint business with the British Rank Organization, the joint venture...
The process of the joint venture establishment was rather complicated. Fuji Xerox joint venture was created as the 50/50 business based on the Fuji Photo Film Company and Rank Xerox. Originally, it was created as a marketing organization aimed at selling xerographic production created, developed, and produced by the Japanese...
After using the first dimension called “power distance” in the model of Hofstede, the following can be said: The Japanese business culture is based on the power distance, tending to be big, maybe not large, but big. The subordinates usually expect to be informed about their activities on a daily...
Considering the emerged management challenge, Fuji Xerox and Xerox have to work on the development of a joint plan that would include the following points. First, it is necessary to focus on the rivalry with Canon in all markets where three companies are present. Second, the companies have to develop...
In the event that the Japanese yen gains in value, the effects are overwhelming on the Sony Corporation. The biggest blow will be the loss in value of the company in terms of financial assets translated from the US dollar and euro to the Japanese yen. A strong Japanese yen...
With the cited instability in the currency market, it would be very wise for Sony Corporation to think of other alternative measures that would work to their advantage. It is quite dangerous for a big company of its nature to be held ransom by currency instability. This hurts the company’s...
Prior to the global economic recess, the Japanese yen was affected by several factors that accelerated the effect of the economic meltdown on its economy. This basically was caused by the tragic fall in external demand for Japanese products. The fall in demand is estimated to have gone down to...
Adequate carrier opportunities and stable employment and jobs are linked to a stable foreign and domestic economy. Increased local business competition and economic or financial instability make it difficult for organizations and companies to hire or absorb more employees, thereby limiting the availability of jobs and employment opportunities. The local,...
Big companies, such as BT, being fast movers, enjoy several advantages over small companies. For instance, big companies have huge financial resources which they can use when purchasing small companies. Moreover, the biggest advantage of being a fast mover is that you get to snap up huge customer numbers quickly....
A first mover in the service industry is different from those in the manufacturing industry in terms of operational costs. Service industry fast movers spend a lot on marketing and building infrastructure for the delivery of services. While on the other hand, manufacturing companies spend money on the production of...
The process of setting up affiliates for the service industry is challenging since the companies have to understand consumer behaviors in those countries. While in the case of manufacturing companies, these companies sell unique products such as cars or airplanes, which serve a universal purpose. Service industry companies operate in...
BT is losing its market share due to the service products and cost of services it offers its consumers. BT offers its broadband services at premium costs compared to smaller providers who sell their services cheaply. Moreover, a huge customer base of BT makes the company offer poor services which...
In terms of international growth, BT is going to face stiff competition from locally based companies in the international markets. BT would find it difficult to compete with these companies since they understand their local markets properly. Moreover, the costs of operating international units will be costly for BT, while...
The institution endeavors to curb the violation; nonetheless, some countries are not cooperative in the fight against such violations. For example, China protects its citizens who violate IP rights. This makes it daunting to eliminate the aspects of piracy and violation of intellectual rights. Another reason is that every country...
Firstly, the governments should establish, ratify, and embrace legislations, which condemn piracy. It is through stringent laws that the aspects of piracy can diminish. Additionally, companies should know lias with the international governments to help them in curbing the vice. Other governments like China should cease protecting pirates within their...
The recent challenges that engulfed the Lebanese territory indicate their need for more investors to help them revive their economy. Evidently, FDI will enable the country to earn foreign exchanges besides the ability to create more jobs for her people and expand her production capabilities. Additionally, the occasional instability of...
The current social and political atmosphere in Lebanon can affect the country’s economic prowess. The lifestyle of Lebanese is favorable to the economic conditions despite the recent challenges that engulfed the country. The majority of the people are industrious and work to build a new nation despite the poverty challenges...
Firstly, Lebanon receives massive aids from the European Union and Saudi Arabia besides other countries and well-wishers. These were not evident in countries, which participated in WW2 since there were no such organizations as European Union. EU never existed by then. Additionally, the then international relationships were weak. Lebanon could...
Prohibiting imports from Israel indicate that the business operations would reduce within the country, leading to economic hitches. Additionally, the social relationships of the Israelites and diminished Lebanese led to low foreign tourists from Israel hence reducing foreign exchange. The exchange of societal provisions was also deprived with massive economic...
During the economic meltdown that affected the American dollar value against the Japanese Yen, the Sony Corporation’s exports volumes dropped significantly. The only advantage that the Sony Company enjoyed as opposed to many other big companies in Japan was the geographical diversification of production. Sony’s 50 percent production comes from...
The external environment of Wal-Mart is characterized by both industry and the macro-environment. The industry environment includes product substitutes, new businesses coming into the market, and the intensity of competition. The macro-environment, on the other hand, includes regulations that the business faces while establishing in various countries, issues such as...
M-Commerce M-commerce refers to that form of electronic commerce that utilizes hand-held devices such as mobile phones and laptops. Consumers Response to M-Commerce Marketing Sending messages to consumers about the location of local stores from which they can buy specific goods may be intrusive, but at the same time, it...
Evidently, food services are the most outsourced function in the business community. One of the reasons behind this quest is that it is economical to outsource such services than incurring the associated costs with regard to food preparation. Precisely, the act can help the outsourcing organization in reducing costs required...
One of the unique aspects of food service operations is that the industry requires exemplary expertise plus constant, elaborate, and valuable pieces of training. Food production demands skilled and unskilled human capital making it difficult for non-food production businesses to manage the requirements in the realms of equipment and expertise....
As countries mature economically, the channel structure seems to approximate that of China. Retailers become larger and more efficient and introduce self-service. But these channels must be altered to suit the environment. A supermarket in Japan or Italy is not the equivalent of one in China. Wholesalers often serve as...
The year 1950 marked a new economic era in the UK where the economy was seen to grow at about 50% of the general growth rate of the other major competitors in Europe. During the period which extended to the early 1970s the purchasing power parity of the economies like...
The social welfare initiatives are efforts by the government to provide housing, health, education, and transport among others. The number of unemployed citizens is usually a headache to any government and this causes conflict and friction among the business community. The higher the number of the unemployed, the greater the...
Perfect competition in a market can be practically perceived when firms realize that they cannot have a remarkable effect on the market price on their own. The resultant outcome of a perfectly competitive market is that the marginal cost would be practically equal to that which the customers would be...
There is a new market perspective that shows that organizations seek to legitimize their responses to market forces by conforming to the prevailing practices within their fields of operations. Within these organizational fields are their suppliers, consumers controlling authorities as well as other firms that deal with similar commodities. This...
A good business must be the leader in its field; this is only possible through the best competitive strategies so as increase its span of market share. This means the company must be a leader in its field by developing the best business models that will propel the company to...
The prevailing economic environmental factor of an organization determines its profitability and ability to cope with future changes that come across. The social environment deals with people behaviour and the community in general, the relationship of the people and the organizations, the available occupations and the education level of the...
International trade has led to the development of the UK economy, the opening up of other markets has led to rapid industrialization followed by advanced transportation bringing the global market into a near reach. We have multinational organizations coming up and their presence is felt heavily across the world. There...
The European Union has aggressively embarked on environmental policy aimed at reducing global warming aiming at reducing carbon emissions to 30% target. This means strict enforcement from the government, companies to use environmentally friendly production methods as well as building systems that will contain the gases, leading to increased production...
The entry of economic and monetary unions has transformed the whole of Europe into a single market with a common currency. This has recently translated into a trade bloc, leading to an increased market for the goods produced, free movement of labour and creating a pool of trained workforce. The...
The Chinese government has few funds to invest in culture and education because of the financial burden of population growth, resource depletion, and environmental degradation. Although the physique and general health of China’s population are quite good, general education is less than optimal. Illiteracy rates had dropped from in 1964...
The very development of Chinese markets might be planned as a progression: first, exporting finished products; then, exporting components; next, setting up subsidiaries; and finally, licensing, cooperating with, or merging with foreign companies. Marketing, therefore, requires aggressive and imaginative approaches in cultivating the markets, with the realisation that methods effective...
The style of living of consumers varies widely from one region to another. The most popular products are trendy clothes and luxury brands. These trendy clothes must fit the socioeconomic environment of each country while remaining flexible enough to meet changes. For example, in many companies, the needs of both...
Because of the rather close location, there were always opportunities for cooperation between Australia and China. Before talking about the company’s opportunities and threats in the Chinese market, it is important to briefly describe the business relations between Australia and China, their requirements toward conducting business, exporting or importing products,...
In China, I would appoint an Australian CEO. This choice is explained by the fact that internal factors such as the company’s mission, corporate objective and strategies in addition to capabilities give hopes and opportunities for successful penetration and development at the international markets, including Chinese and Japanese markets. However,...
Investment practices, which are described in the article are closely associated with the common actions, aimed at saving by the means of investment. Originally, fuel investment heavily depends on the tendencies of the fuel market correlation, and, if the forecast is negative, the investments are inevitable. Originally, all similar investments...
The capital allocation decisions, discussed in the article are closely related to the issues of money movement, and the general allocation of the financial reserves, aimed at overcoming the consequences of the financial crash. Thus, as it is emphasized by Birger: “Alternative assets, as well as small-cap stocks and foreign...
One of Australia’s firms that operate with the socioeconomic view of CSR, according to Duncan, is the “…..Wesfarmers, WA’s largest company for over a decade.” Michael Chaney, the CEO, says that the organization is ethical and offers employment, good returns on investment, rewarding workplaces, and supports organizations based on medical...
Net investment is generally regarded as the most stable and reliable investment strategy, consequently, investors prefer this type of investment relying on the common stereotype, often disregarding the safety principles. Nevertheless, in accordance with the “Safety First” notion, net investment funds should be properly checked, and investment tendencies analyzed. Safety...
This purpose is to measure the effectiveness of the investment strategy and provide the necessary recommendations for amending and modifying the ineffective steps. Thus, considering the valuations on the market, investment performance measurement provides the necessary results and analysis statements for controlling the investment funds and correcting the investment strategy....
The economic model enhances the organizational performance and profits in the long term strategy because the organization will have developed devoted followers hence a stable customer base. Since the model is concerned not only in the profit-making but also in the welfare of the workers and their families, the workers...
Classical theory The classical theory on corporate responsibility argues that the stockholders of a company are the main concern for the managers. It argues that the managers should not be bound by any legal rules to give moral, social, or economic considerations to the workers.The managers are not at liberty...
Depending on the values being operated, investment institutions are generally divided into three types: Depositary institutions. These are generally regarded as the intermediaries of the investment funds, derived from customers’ deposits. Contractual savings institutions. These institutions are engaged in purchasing the funds on a contractual basis and minding the particular...
The most important factors are the investment objectives and the aims, which are pursued by the investors. In accordance with the aims, the investment practices and investment strategies are changed. On the other hand, cash or near-cash assets are closely associated with liquidity factors, which influence the entire principle of...
These interactions are generally defined by the factor of the client’s utility function and financial safety behaviour factors. Thus, for the gross investor, the most important characteristic to be identified is the degree of risk aversion or risk tolerance. The next interaction factor is the style and strategy of the...
The Mandatory labeling of GM foods is considered as the means of providing information to consumers about the products’ quality and giving them a choice. According to Kolodinsky et al.: “By providing information, consumers who desire to either purchase or avoid GE foods can make decisions that meet their needs”....
Panera Bread has a unique capability to provide service to customers and be recognized by a large number of potential customers in different parts of the country. Costumers know and can quickly identify a Panera Bread bakery when they travel to a new area, as there are almost two thousand...
Nowadays, in the business world, companies are expanding their activities on a global basis. Mergers and acquisitions are turning small to medium companies into real market giants. To think that only a few years back, one or two decades ago, companies conducted business in certain local markets. These factors made...
I think that it should concern more Canadian human relations managers of unionized firms than unions themselves. But unions should also be concerned. The concern should be related more to the future than to the present. The actual ‘part of the pie’ is still small compared to the remaining 85.5%...
The transfer was corporate suicide. Wrigley’s corporate strategy failed to identify the impending business storms. Instead of evaluating consumer behavior and attitudes towards Altoids, Wrigley’s was desperate for rapid integration of it business process. The company is rather integrated and diversified instead of doing market research. Consumers have a tendency...
Build-A-Bear uses a marketing mix to reach its target market. First of all, the products are unique and individual, as created by customers’ hands. The price is also affordable, from $10-$12 per toy. The distribution of just created toys is at the place of the toy creation; no transportation costs...
Build-A-Bear marketing effort is directed to the customers and their desire to use the services of the company more often. The company tries to meet customers’ needs and to guess their desires. Build-A-Bear wants its past, present, and future customers to feel happy. From firsthand experience, it can be noted...
I have already argued above that the shift in attention is inevitable. Companies will move toward international markets, and the best way to do this is by joining forces with foreign investors or companies. Thus, now the corporation has to conduct business in various environments, which may be quite different...
The video rental business is an extremely competitive business. Netflix faces stiff competition not only from the traditional brick-and-mortar video rental companies like Blockbuster but also from newer technologies such as “Video-on-demand”. Additionally, newer technologies are constantly becoming available, which poses a further threat. Under the circumstance, if Netflix hopes...
Over the last ten years, Netflix has built for itself a name that inspires trust among its customers. It is seen as an innovative company that is in tune with the latest technology. Netflix’s top strategic team is aware of its technological advantage and is actively working towards retaining this...
The market-driven approach provided an avenue where the corporate human resource was able to strategically identify ways they could assist the regional resource managers to achieve and meet their regional needs. The regional human resource managers are given autonomy to develop programs for supervisory training of the employees in their...
The corporate human resource assigned the Virtual resource center the role of using human resource technology. The employees got a chance to explain their problems and hindrances to performance. The major problem could have been a poor working environment that exposed workers to physical accidents and health-related problems. The solution...
It is important to protect a brand name, especially when a brand has served clients for a long. Consumer confidence in a traditional market cannot be ignored. Rebranding or transfer of production facilities or even acquisitions can quickly change consumer behavior. Consumers already know the effects of rebranding; Products are...
Unemployment is a situation where persons aged 16 years and above who are ready, willing, and able to undertake jobs and are actively searching for jobs are not working at any specified time. It is inversely proportional to economic growth. However, it is undesirable as it increases the loss of...
In order for business students to achieve various goals of critical thinking, they should not have a predetermined solution while solving a problem. Critical thinking goals are achieved by determining the problem thereafter, an appropriate solution is determined. This approach produces better results since it encourages creativity and innovation by...
McDonald’s organization needs to develop its major sector in order to be absorbed by the global market in a more effective way. For instance, perfecting its relation with the foreign government of the countries in which its industry branches and restaurants are located can be achieved by creating employment opportunities...
Pitney Bowe Inc.’s management’s primary focus is accountability, oversight, and sound operating principles. The company believes that if they practice their principles, if not immediately then in the long run. The top management of the company has implemented a detailed set of Governance Principles, and these principles are taken very...
The top management of the company believes that their performance in 2011 was most influenced by the following two factors: The company focused largely on its cost-cutting, and the management believes that it has played a significant role in earning profits. Secondly, in order to pursue their strategic goal, the...
Outsourcing- transfer of ownership of a process from a buyer to a third party supplier is taking the world by storm. It is believed that much of the momentum was in the mid-1990, and most companies relied on outsourcing specifically as a planning tool due to its lower cost, performance,...
Gross Domestic Product is the value of all goods and services produced within an economy in monetary terms per annum. It is calculated by adding the consumers’ spending on goods and services, final government consumption, investment, and net foreign income abroad. Foreign employees’ incomes are not included in the calculation...
Business students have a biased perspective while tackling various challenges related to financing and marketing. This biased approach results in a predetermined solution which is not the best approach when solving a problem. Steve McConnell, who is a managing partner at NBBJ, believes that business leaves no room for new...
Most business schools are currently redesigning their courses to incorporate critical thinking in MBA studies. They are introducing courses that relate to liberal arts, which usually analyze complex and broad problems that require value-laden trade-offs. Liberal arts courses usually offer a better understanding of global and historical context and perspective,...
Organizations located in particular communities should contribute through socially responsible initiatives as they are responsible to their community. This is partially explained by the fact that a number of organizations are formed within their communities to accomplish particular aims set by them. It is also a frequent situation when organizations...
Organizations do not have a responsibility to their community as they have their management and owners who establish their operating strategies and major goals to secure their efficient functioning. Their responsibility ends with employing its members, which is also one of the most important points in their operating for the...
The key characteristics of a theoretical oligopoly are a small number of firms making the same product. Due to their production of the same product, the total supply of this product is the combined output of all these competing firms. Thus, the actions of any producer within the group will...
Predatory pricing is the act of selling a produced good at a sub-market price, usually incurring a loss, to drive out through bankruptcy competing producers. The difficulty for the producer in this strategy is that assuming a market with free entry to compete, if the profit margins in the market...
The free-rider argument takes two forms. The first form is usually the one most commonly encountered. It states that if “A” provides a good or service that he cannot collect payment for, the recipient, “B,” is receiving this good or service for free, hence the term free rider. This usually...
Any company’s annual report is a comprehensive document of its financial and operational condition. These reports are heavily regulated, and they have to strictly follow the set of rules set forward by the regulating bodies. To make sure that the companies follow these rules, they have to conduct an external...
Café Nero is an Italian-style coffee shop with operations in the United Kingdom. Cafe Nero was established in 1997 with only five stores. Nonetheless, Café Nero has over the years witnessed rapid growth and today, it has stores all over the UK. At the moment, Café Nero has more that...
It can be stated that labor issues contributed to the success of the company on several levels. On the one hand, the location of the plants can be seen as an important factor determining the cost of labor, which is consequently reflected on company’s profits. On the other hand, labor...
Johnson and Johnson is one of the world’s top pharmaceutical companies. Based in the United States it was founded back in 1886. The company was well known for its corporate governance and even received an award from the US Department because it had developed several programs funding international education programs....
Like any other market, for an international market to operate it has to meet a number of requirements that are agreed upon globally. These conditions are based on different sectors with most emphasis on political, economical, social and technological requirements. For instance, a fast food market will have to consider...
The development of electronic commerce all over the world has also contributed to the legal issues in the United States. In particular, some changes have taken place in the sphere of transactional agreements, specifically the ones that are concluded via the internet. The appearance of Electronic Signatures in Global and...
The spread of E-Business all over the world is largely predetermined by the technological advancement. Like in the United States, the international law has also introduced some amendments in these terms. The rise of the information age has considerably fostered the data transmission and storage that, in its turn, has...
The North American Breweries (NAB) is planning for a major comeback by introducing a new marketing strategy meant to boost their sales. In realizing this goal, the company is going after three distinct target markets. Their first target market is the young males aged between 21 to 29 years. The...
In order for NAB to concentrate its resources towards reaching the young people, it has to strike a balance between nostalgia and relevance. This involves tapping the equity and heritage that defined the Genesee brand in the past and proving that it also recognizes the current trends too. This strategy...
Small sized entity is described as that organization, in which there are 10 to 50 employees. Medium sized entities are defined as those companies in which there are maximum 500 employees working under same conditions. Corporations are considered as the highest level of organizations, which contain more than 500 employees....
Hardrock café has been one of the leading restaurants in the world since its reception in 1971; having grown from one location to now 106 total branch networks in 38 countries around the world. Various operational strategies which have been taken by the management enabled Hardrock café to remain the...
Opower is a company that specializes in products and advice that can be applied in the efficient use of energy so as to minimize wastage and thus achieve sustainability. The company’s customers are utility-producing companies and household consumers. The company provides software that utility companies can use to manage their...
To be a successful company, businesses should continuously improve the quality of their services and products. Quality of decisions is also critical – choices should be based on strong arguments and relevant data. Contemporary information systems provide a large pool of opportunities for businesses to enhance their decisions when choosing...
The supply management put forward the role of purchasing as it enhances competitiveness and effectiveness in leading a business. Supplier selection consumes much time as it presupposes a thorough assessment of quality, cost, delivery system, facilities, elaborate logistics, and adequate finance, etc. Choosing the right supplier is a complex process...
The relations between the vendor and the buyer can be complicated as each of them is trying to make the maximum profit. The relationships are divided into short-term and long-term. Short relations are beneficial when flexibility is needed when the buyer wants to switch the supplier, or when the market...
Systems of linear equation are used widely in business application. It is important to study linear equations in business because the profit or loss of any business is the result of the choices made on factors like capital, market, market situation, labor etc. In business involving multiple monthly payments plans,...
The marginal cost is considered to be a new and increasing capital issued by the company. The marginal cost varies according to the type of financing used. For example, the use of unsecured and subordinated debt requires higher interest rates compensated risk is more expensive than the debt based on...
WMCC schedules present the correlation between new sources of financing and a company’s weighted average cost of capital. There are four steps to determine the WMCC schedule. Firstly, it is necessary to estimate the cost of each source of financing at various levels taking into account current market conditions and...
The cost of capital is a dynamic concept affected by different economic and firm-specific conditions. That is why the company accepting any project has a risk even if the WMCC schedule demonstrates the benefits of this project. There are business and financial risks for the firm. As for the business...
Business risks are defined as those risks that can impair the cash flows of an insurer because of adverse economic conditions (Spedding & Rose 2007). These risks make it difficult for businesses to break-even in times of cut throat competition or in other words, it becomes difficult for the issuer...
The non linearity in business is in the relationship between the produced good and the way in which it is accepted at the market. The relation between supply and demand are non linear. It is hypothesized that in order to attain economic equilibrium, the quantity demanded by the customer and...
Kellogg is a universal firm with a dedication for acquiring excellence in the field of production and sale leading to a very large profit percent resulting to a leading position in the sector of better quality nourishing products in the world market. Kellogg is one of the largest manufacturers of...
Kellogg has much stronger competition in the field of production and marketing of ready-to-eat cereals. The major rival is the top lead of the cereal manufacturing company General Mills. The top most products in the global market of ready-to-eat cereals are General Mills’ Cheerios. The other leading rivals are Post...