Which of the 5 ‘most commonly used strategic approaches’ best describes the Google company’s current strategic actions? Briefly justify your answer.

Google’s current strategic actions might be best described by a broad differentiation strategy approach. Google seeks to dominate the Internet search segment of the industry and competes with other search engine companies to provide the best service to customers.

In addition, the company aims to expand its operations to hardware and mobile segments with the aim of competing with Apple and other rivals by means of differentiating its products. In such a manner, the company employs a strategy of investing in research and development to achieve performance excellence, thus obtaining a competitive advantage.

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Academic.Tips. (2023, March 25). Which of the 5 ‘most commonly used strategic approaches’ best describes the Google company’s current strategic actions? Briefly justify your answer. https://academic.tips/question/which-of-the-5-most-commonly-used-strategic-approaches-best-describes-the-google-companys-current-strategic-actions-briefly-justify-your-answer/

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Academic.Tips. 2023. "Which of the 5 ‘most commonly used strategic approaches’ best describes the Google company’s current strategic actions? Briefly justify your answer." March 25, 2023. https://academic.tips/question/which-of-the-5-most-commonly-used-strategic-approaches-best-describes-the-google-companys-current-strategic-actions-briefly-justify-your-answer/.

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Academic.Tips. "Which of the 5 ‘most commonly used strategic approaches’ best describes the Google company’s current strategic actions? Briefly justify your answer." March 25, 2023. https://academic.tips/question/which-of-the-5-most-commonly-used-strategic-approaches-best-describes-the-google-companys-current-strategic-actions-briefly-justify-your-answer/.

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"Which of the 5 ‘most commonly used strategic approaches’ best describes the Google company’s current strategic actions? Briefly justify your answer." Academic.Tips, 25 Mar. 2023, academic.tips/question/which-of-the-5-most-commonly-used-strategic-approaches-best-describes-the-google-companys-current-strategic-actions-briefly-justify-your-answer/.

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