This phrase makes a deep reference to the high competition in business today. Any competition introduces a competitive effect similar to military action when two or more powers try to demonstrate that they deserve the best.
Many authors, including in popular business literature, use the metaphor of war to describe companies’ cooperation and their races. The differences between war and doing business are radical, but the issue of speed is crucial for these areas.
The market has grown to incredible proportions, and even the COVID-19 pandemic could not stop it completely. The business is full of people who promote the ‘nothing personal’ philosophy, therefore, it will be easy for them to hurt other companies and even some partners.
It is imperative to keep the finger on the pulse of the trend to captivate buyers who want to follow the latest innovations. People can often see that businesses use metaphors for top-rated franchises of games and films for their purposes. Customers are impressed by this attentiveness to their needs and interests.
They are ready to buy more and recommend specific services or products to their friends. Based on this, it is always important to remember that speed brings enormous profits to businesses, and these races for trends in the modern world of abundance never stop.
When it comes to globalization in business, international corporations are trying to universalize their customers and their needs. Different countries have political interests; this is often mixed with the economy.
It is necessary to catch trends and be able to think far-sighted to provide services to an important business (or state), which, perhaps, will respond the same in the future. People who can think several moves ahead, like in chess, will live longer in a world of dangerous business competition.