Google is a company that operates in the Internet search and information technology industries. The company’s markets include a global community of Internet users and globally-based organizations that use its features for corporate purposes. The products that Google produces and offers to its target markets include an array of software-based internet search features, web applications, and tools, as well as several products designed specifically for corporate clientele.
In particular, the Google Search Appliance was created for facilitated searches for third-parties websites, Google AdWords for digital advertising, the Google AdSense program, the Internet browser, Google apps, and others. In addition, the company has acquired a video-sharing platform, YouTube, which is also on the list of the company’s products. The scope of Google’s operations entails product development, advertising, cooperation, and business acquisition.