Giving specific examples, briefly explain two ways in which consolidation and vertical integration have impacted the way food is produced and marketed in the US.

Businesses are constantly on the lookout for bids to minimize expenses and maintain control over the effectiveness of their commodities and services. Vertical integration and consolidation happen when a corporation achieves competitiveness by integrating several manufacturing logistics segments.

Vertical integration and concentration eliminate the intermediary procedures and uncertainty between the farm and the finished product. As a result, a simplified supply chain is created, with a seamless relation to the farm. As a result, a business may communicate the story of how the product was made, thereby establishing trust with the consumer. Target is a vertically integrated firm that owns its store brands and production facilities.

It manufactures, delivers, and markets its products, obviating the necessity for third-party organizations such as suppliers, transporters, and other administrative requirements. It controls that segment of the distribution network, which enables obstacles to be ironed out. For example, proximity difficulties could be resolved by relocating facilities closer together.

Additionally, consolidation has decreased the danger of foodborne outbreaks. Firms like Costco will be able to manage order quantity and authenticity from egg to fork, eroding the conservative value chain’s obstacles.

Self-contained manufacturing to processing enables the tracking and traceability of illnesses and microorganisms by segregating the sources and entrances, which is an added benefit of food safety surveillance. As customers demand increased accountability for agricultural processes and animal welfare, producers get an opportunity to communicate a positive story.

Manufacturers now have greater control over various parts of the value chain, including feed suppliers, animal living standards, and livestock management, while also relying less on labor. As consumption patterns shift, businesses will have knobs to operate to adapt their industrial processes quickly.

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