Business and marketing proposals can be segmented into solicited and unsolicited, depending on their relation to a client’s demand. Indeed, the first type is based on a verbal request for a product or service with features adapted to specific needs.
Unsolicited proposals address a business owner’s or entrepreneur’s initiative and assumptions about the needs of their target audience. Today, companies may operate with both types of requests because they may diversify what they offer or be hired by a specific client and build a custom product or service.
The solicited proposal is more likely to succeed because the clear demand of the target audience eliminates the need for exploring the market, selecting a niche, and seeking the points of influence. Moreover, unsolicited offers might lack crucial aspects of success, such as risks evaluation and competitors’ analysis.