Bowman’s strategy clock is a comprehensive mechanism that provides options for positioning within a market based on price and perceived value. The hybrid strategy can help Boeing 777x ensure low prices while adding value to its business. Adopting the 777x Freighter will enable the carrier to attain good profit margins by moving large goods business. However, the business needs to ensure that it cuts its cost to achieve a competitive edge. Differentiation requires a firm to differentiate its services or products.
The strategy entails diversification of the products by adding distinctive features within the core product. Boeing 777x airliner-turned-private jet has achieved differentiation with unique features. The two-engine liners, wide-body wings with folding wingtips, and sitting capacity are among the features which make this jet different. Boeing’s product differentiation features are on point for customer attraction and earn a competitive advantage in the air business.
Focused differentiation is another strategy that a firm can use to position itself in a competitive market. The position entails providing high value at a high price. Boeing has achieved this position through a lesser-known division that is working towards launching the 777x as a private jet. Amid the unique features and quality, the jet is set to cater to the top tier of travelers, including national governments, royal families, and heads of state. This practice will earn an ultra-high net worth and earn the Boeings company high profits.