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Recommendations for Entering the International Market
Help your company enter a new market by providing country recommendations and choosing a successful strategy.
Imagine that you are the newly appointed Junior International Human Resource Manager of a Dutch Small, Medium-sized Enterprise (SME). So far, this SME has not done much business internationally, only some simple export (lowest level of internationalization). They are now ready for international expansion (to one country) and are open to suggestions from the HR department. The company would like to expand on a new continent (Asia, Africa, Australia, North America, or South America). Your task is first to choose a country from the selected continent that will represent the company’s first market entry.