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Define all of the components of promotion strategy, i.e., advertising, sales promotion, public relations, personal selling, and direct marketing. Can all these components be standardized or do they need to be customized in devising a global promotions strategy?

Advertising is one of the aspects of a promotion strategy. According to Cateora et al., advertising refers to efforts made by companies to use non-personal messages to woo clients, particularly buyers, to influence their loyalty and decisions to acquire particular products or services. Sales promotion is another approach that denotes...

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Some countries have found success by promoting the nationality of their products, such as the Juan Valdez campaign for Colombian coffee. Discuss the viability of a national campaign to promote Ecuadoran roses abroad.

Some countries have found success by promoting the nationality of their products. An example of such an effort is the promotion of Colombian coffee by Juan Valdez. Ecuador’s government had also engaged in efforts to promote roses as one of the primary products to come out of the country. However,...

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There are a number of ways Ecuadoran growers might increase demand for their cut roses. Among these are a. to try to get more consumers to move up-market by buying premium roses, b. to promote more rose demand for a different special day (e.g., roses account for a small percentage of U.S. flower sales for Christmas/Hanukkah, Thanksgiving, and Easter/Passover), c. to promote sales in relatively untapped markets, such as the Middle East. Compare these and any other alternatives you can think of.

There are several ways in which Ecuador could hope to promote its products and increase sales. Some of the potential solutions for increasing market share in the rose market is through either pushing the customers to move up-market and buy premium roses, promoting roses as gifts on different holidays, such...

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In terms of managing customer expectations, what are the three possible outcomes that may occur when expectations are compared to actual product performance? What should marketers do to manage expectations effectively, especially when customers’ expectations are unrealistic? Should a firm attempt to delight its customers by constantly exceeding their highest expectations?

The three customer expectations that can occur are implicit, static, and interpersonal reactions. Each of the said reactions has its pros and cons, and it is common to find marketers prefer one type of reaction over another. To manage expectations effectively, marketers have to create an expectation plan. First, the...

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Discuss the strategies that can be used to enhance and maintain customer relationships. In detail, identify the key advantages and disadvantages of each strategy, as well as examples of the marketing tactics that may be used. It may be beneficial to use real-world examples to aid in your marketing tactics examples.

One way to maintain customer relationships is to have an open and effective communication channel. One advantage of the strategy is that it will keep the client in the loop of some of the things the involved company is doing. In turn, the client will feel important and engaged. A...

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Compare and contrast the traditional use of power in a marketing channel versus today’s notion of integrated and collaborative supply chains. Do the five traditional power bases still play a role in today’s era of collaboration? Explain.

According to French and Raven, there are five power bases, namely legitimate, reward, expert, referent, and coercive. It can be argued that the five traditional power bases still play an essential role in today’s era of collaboration. It is important to point out that in supply chain collaboration, two or...

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Why is the product life cycle an important consideration in selecting and developing a marketing strategy? What are the core differences among the PLC stages that force marketers to alter their marketing programs over time? Describe one product for each stage of the PLC and describe how they are handling changes from their previous stage to their current stage.

The product life cycle (PLC) is an essential consideration in selecting and developing a marketing strategy. It provides a whole overview of the production and sale of the said merchandise. There are four stages of the PLC that allow marketers to predict to some extent the success or failure of...

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Discuss 5 strategy which will make challenges for the leader in market.

The flank attack, bypass attack, and frontal attack are the best because they are straightforward to implement. For instance, the flank attack can be launched by providing improved services and lower-priced goods that outrun the products of the competitor. Bypass attack can be initiated by product innovation – selling goods...

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If you are marketing leader discuss the 6 strategy to defense your position.

In modern business, there are several strategies that allow the company, using proven and reliable solutions and actions, to both expand and maintain the current market share. An enterprise that has chosen the path of positional defense pursues a policy of strengthening the position of goods: enhanced advertising, flexible pricing,...

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If Apple launches new TV, describe its potential market– available market and target market? Then explain why customer will buy it and why they will not buy it.

The potential market is consumers with purchasing power and expressed interest in a specific type of product or service. For Apple’s TV, the potential market is people who often watch movies at home, such as families with children, solvent businesspeople who own apartments in the metropolitan area, and media enthusiasts....

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If Meraas is challenging Emaar as the real estate market leader in the UAE, how can Emaar be a creative anticipator and apply 3 defense strategies to defeat Meraas?

Many industries are directed by recognized leading companies with the most significant market shares. Such companies usually set standards for competitors, changing pricing policies, introducing new products, expanding distribution channels, and increasing the intensity of promotional activities. The market leader should not be just an observer, as other companies are...

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How can Hyundai cars apply the 3 criteria for points of difference and points of parity in order to use their brand mantra to communicate, simplify and inspire for effective branding in the UAE market?

A highly competitive market is characterized by a large number of players, the presence of leading brands, and the constant emergence of new companies. If all companies sell a homogeneous product on the market with the same characteristics, then only those players who have access to cheaper resources or those...

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Assess and compare the intensive and integrative growth options for Etihad Airlines. Based on the choice of growth, apply the 3 methods to maximize Etihad’s Core Competencies in marketing.

The strategy of intensive growth involves activities in already occupied market segments. It also aims to achieve marketing goals by increasing available resources. This strategy is used by companies that have the opportunity to grow in the existing market with old goods. Market penetration, product development, and market development ensure...

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In “The science of shopping”, Gladwell argues that there is a specific “science of shopping”. How is it relevant to “retail anthropology”? Explain and give examples.

Today, it is essential to understand that the shopping environment has the same importance as products’ price, construction, and quality. For this reason, a specific science of shopping is needed to understand these peculiarities better and use them to impact clients. At the same time, retail anthropology, as a study...

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During the film “The Naked Brand,” Patagonia’s founder Yvon Chouinard said “Traditional advertising, I think, is finished.” Do you believe traditional advertising is dead? Explain your answer in detail.

With the rapid development of information technologies and the Internet, people all over the world are continuously exposed to information flows in the form of news, blogs, opinions, and advertising. Indeed, the character of ads has significantly evolved with the introduction of online platforms. However, despite a greater number of...

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Visit a supermarket or a mall and go to a product category that you never ever bought from before in your life. Describe the competing brands in this category and take a picture of these brands in the shelf. Can you identify the PODs (Point-of-differences) and POPs (Points-of-parity) of each? What are they?

Many smartwatch brands develop several models of smartwatches, depending on the year of creation and customer segment. For instance, some brands choose to separate fitness-specific wearables or devices in the luxury category. Overall, the selection is vast in prices, designs, and functionality. Apple is a company that prioritizes brand continuity...

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Visit a supermarket or a mall and go to a product category that you never ever bought from before in your life. Who is the target market for this product category?

The chosen product is a smartwatch – a wireless wearable that connects to one’s smartphone. Smartwatches display notifications, show time, and have built-in sensors that measure the wearer’s vitals, count steps, monitor sleep, and other functions. As one can see, the primary characteristic of the customer group is the use...

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What was the outcome of The Hunger Games campaign? Why was it successful?

The campaign can be considered successful, as the social media pages garnered multi-hundred thousand followers and millions of likes. The trailers were highly watched on platforms such as YouTube, and there was a large amount of user-generated content. The film’s title and related keywords were among the most searched on...

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How did each of these social media provide their part of The Hunger Games campaign mix? a. YouTube, b. Facebook, c. Twitter, d. Instagram.

The promotional mix for The Hunger Games utilized all forms of social media to create brand awareness. YouTube was used to run teasers and advertisements both as separate videos and quick commercials before other videos. The advertisement team created a campaign called Capitol Couture with futuristic fashion and releasing Capital...

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What was the Four-Step Method to creating the analytics-based marketing of movies?

The Four-Step Method of creating the analytics-based marketing of movies is essential in the film industry. The first step in a group method is a database that has been collected over time and contains hundreds of millions of names, email addresses, Twitter markers, thousands of news sites, and blogs. At...

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How did the “measurement of effects” impact movie theater marketing?

Many movie rental successes have been filmed in four squares, such as Star Wars, The Wizard of Oz, Avatar, Independence Day, Despicable Me, Harry Potter, Jurassic Park, and The Hunger Games. The agreement to measure the square of the effect in the field of cinematography was to track likely demand...

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What are the four quadrants, plus one quadrant of successfully marketed films?

The segmentation of movie audiences was based on the Hollywood standard known as “four-quadrant marketing.” The quadrants were as follows: men under 25, men over 25, women under 25, and women over 25. Sometimes a fifth quadrant was added, intended for viewers of a particular ethnicity, but in general, a...

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Describe the nature of the elements of conventional movie marketing.

Creating accessible movie information as well as selling seats to clients was one of the challenging marketing tasks. The standard formula applied to predict ultimate box office revenue was 2.5 times the opening weekend’s gross. Marketing campaigns included commercials ranging from 90 seconds to 2 minutes, which were typically shown...

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“Television commercials are not about products at all.” Explain this statement—if they aren’t about products and their specific qualities, what are they about? To what extent do you agree with it? Then tell how it applies to the Cadillac ad.

Looking at the chosen advert, one can argue that, indeed, television commercials are not about products at all. The premise suggests that many television commercials will focus on one item or idea and then subtly relate it to the product at the end. In advertising, this approach ensures that the...

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Describe as carefully as you can exactly what happens in the Cadillac ad. Pay close attention to the “plot,” as well as the “look.” Describe the leading characters, graphics, voice-over, music, colors, camera angles, etc.

The advertisement highlights how different people come together to achieve one goal and also to make life better. For example, it shows a citizen hugging and sharing a joke with police officers. It also shows players of different teams interacting well and carrying each other to the finish line. The...

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In a few paragraphs, please explain how the periodization of marketing eras could be understand as an evolution of marketing thought. What are the key themes of change throughout the eras?

The periodization of the marketing eras allows seeing what was happening during the period in which an era or concept was born. Every era has characteristic features and contains times of effectiveness and failure. There were many attempts in each of the periods to improve the existing market and to...

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List, define, and share applied examples of the marketing eras or orientations.

Modern scientists define several marketing eras or orientations:The Production Era: products should be inexpensive and available everywhere. Marketing efforts are based on securing the broadest possible distribution. The standard example of applying this era is the Ford Motor Company with its manufacturing system where workers specialized in particular tasks. As...

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What kinds of factors do you think Sony considers when deciding how to market its products in various countries? How might its American marketing efforts differ from those in Japan or Europe?

When developing a marketing strategy to promote a company’s products in a specific country, it is crucial to pay attention to people’s cultural peculiarities and values. Thus, even a name of a product can make it a complete failure in a new market as it can evoke unpleasant associations. As...

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What do you think about Sony’s tradition of region-specific or nation-specific marketing? Would Sony be better served by working to create a more uniform global image?

In the first place, it is necessary to note that Sony’s success suggests that the company’s strategies are effective. The company is famous for its region-specific marketing, and an example of this strategy (as well as its outcomes) has been mentioned above. At the same time, the introduction of Plato...

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Identify some intrinsic and situational sources of involvement for athletic shoes, and describe some of the likely means-end chains for the most involved customers. Discuss how Nike’s advertising strategies might differ in marketing a shoe to highly involved and moderately involved consumers.

Some consumers believe that athletic shoes are highly involving. A good example of these customers includes young children. Such children “will always analyze the characteristics, aspects, and benefits of every popular shoe model”. Some “intrinsic sources of involvement for athletic shoes include love for sports, passion, desire for quality shoes,...

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What do you think of Nike’s attempt to reach the “alternative” market through its ACG unit? What barriers and opportunities exist? Should ACG deviate from Nike’s traditional advertising strategy to reach these consumers?

The establishment of the All-Conditions Gear (ACG) unit introduced a new logo to many customers. The company introduced new athletes such as Mike Michalchuk to endorse the new ACG Unit. The “decision to reach an alternative market was critical towards making the company profitable”. The ACG unit would satisfy the...

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Recently Nike abandoned the swoosh logo in its advertising and replaced it with the word nike in lowercase lettering. Why do you think Nike made this decision?

Nike Incorporation decided to abandon the swoosh logo in every advertising strategy and replaced it with the word “nike” in lowercase. This move has been critical towards supporting the firm’s marketing objectives. The firm’s advertising strategy focuses on the best ways to connect with every consumer. The company informs its...

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There are two market segments of consumers for many product forms of athletic shoes: those who use the shoes to engage in the designated athletic activity and those who use the shoes primarily for casual wear and seldom engage in the athletic activity. a. Discuss the differences between these two segments in means-end chains. b. Draw means-end chains to illustrate your ideas. c. What types of special difficulties does a marketer face in promoting its products to two market segments of consumers who use the product in very different ways?

a. Two market segments exist for consumers of athletic shoes. The first group includes customers who use the shoes for athletic activities. The “second segment includes individuals who purchase the shoes for casual wear and eventually use them for sporting activities.” Many customers “form means-end chains (MECs) by relating the...

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Visit the top 15 movie stocks according to HSX. Do you agree with the predictions of the Hollywood Stock Exchange? How would you use a tool like this if you were a movie producer?

I do agree with the predictions of the Hollywood stock exchange as they reflect future outcomes. The audience can never be wrong in expressing its movie preferences captured in these predictions. The audience predicts its best actors/actresses in a bid to try to get movie makers to produce more of...

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What is a push poll? Include in your description of a push poll all of these points: Who uses them? Why are they used? Are they effective? Are they legal? You must provide an actual, real-life example of a push poll.

A push poll is a technique of telemarketing that aims to disseminate negative information about a rival. They are not illegal, and there are examples of such polls having been carried during previous presidential elections. One example would be the one conducted by George W. Bush against his rival John...

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Some industry experts feel that it’s acceptable to appropriate symbols from another culture even if the buyer does not know their original meaning. They argue that even in the host society there is often disagreement about these meanings. What do you think?

Cultural appropriation or cooptation of symbols is common in mass marketing. It is an aspect that depends on the symbols and their meaning, and it is certainly a complex issue. For example, some symbols may have controversial or even unethical meanings, and in this case, they should not be used....

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Some activists object to Axe’s male-focused marketing because they claim it demeans women. In contrast, Dove’s “Natural Beauty” campaign gets kudos because it promotes more realistic expectations for girls. The same company—Unilever—owns both Axe and Dove. Is it hypocritical for a big company to sponsor positive messages about women in one of its divisions while it sends a different message in another?

This concept is not surprising, as Unilever utilizes the most effective marketing around the product category and brand identity which is appealing to the consumer to whom the product is marketed. It creates a knowledge structure with a proposition that has evolved into a schema over the years. Axe is...

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Companies and organizations in the United States spend billions of dollars to acquire and manage data on consumers such as credit information and transaction histories. Well-off consumers hold great attraction to marketers because they have greater buying potential. Today companies have the ability if they choose to offer a more attractive deal to higher-value customers to win their business. The flip side of this process is that potentially they can discriminate against low-income people who won’t qualify for lower prices. And in most cases, companies don’t permit consumers to access their database to learn what they know about them. Is it fair to stratify consumers in this way so that some get access to more attractive options than others?

The current status quo regarding such a targeted approach and stratification of specific consumer populations does not seem fair and violates concepts of business ethics and corporate social responsibility to promote equality. While such actions may not be illegal, it is a violation of the bond of trust with customers...

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How might the rise of peer-to-peer music sharing influence the structure of the music CPS? One guess is that this method erodes the dominance of the big labels because listeners are more likely to access music from lesser-known groups. Survey your friends to determine whether this is happening. Do they listen to a wider variety of artists, or simply download more from the big-time groups?

As has been evident in the past decade, the rise of non-traditional music distributors has had a profound impact on the industry and the dominance of labels. Platforms such as Spotify and other social media and peer-to-peer music sharing capabilities have greatly expanded the access and marketing models of music....

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Why is it difficult to place a product in a consumer’s evoked set after the person has already rejected that product? What strategies might a marketer use to accomplish this goal?

An evoked set is a list of brands and products which a consumer has pre-selected before making a purchase, either based on research or personal experience. Consumers have very short evoked sets because of the aspect of familiarity, dependent also on product type and culture. Once an impression of a...

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Applying Ansoff’s model, analyse the strategy directions for a hospitality or tourism organisation of your choice. Assess the suitability of the model for analysing hospitality and tourism organisations.

The present answer is about Ansoff Matrix and its application in the hospitality industry. Ansoff Matrix is an essential tool that is used by many businesses to define and implement strategies. However, the complex structure of the tourism and hospitality market and its fast development could make it difficult for...

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One of the vendors for Feets has come forward with a proposal to produce custom shoes for customers. What potential questions would you have for this vendor?

Creating services that imply greater care for customers and offer them unique products that have been custom-made for them is a perfect opportunity to enhance customer loyalty levels and ensure that the target population. Customers will view the identified step as an attempt to provide the best quality services and...

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What are the benefits of Scan It! app for customers and what are the risks?

As to benefits for customers, the Scan It! application showed to make shopping easier and quicker. Also, clients gained more opportunities to connect to brands since the latter had to provide as much information as possible about their products to make customers make a purchase. Lastly, it should be mentioned...

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In case of Scan It! app, how can analytics be used for business optimization?

Analytics refers to a systematic analysis of computerized data or statistics to find issues and trends in business. Analytics was an essential part of ensuring the success of Scan It! because it allowed the company to look at relevant data and make changes in operations to ensure customers’ adherence to...

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Pick two companies that try to establish different kinds of social relationships with their names, taglines, social media posts, or other branding elements. Describe the difference using specific examples.

Both commercial and non-profit organizations aim to get more customers; however, the ways in which these companies build social relationships with their customers are very different. Whereas commercial companies emphasize what their product or service can do for the customer, non-profit companies focus on what their contributors can do for...

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Give an example of a real company or product name that uses sound symbolism. Identify the relevant sounds and briefly explain how they relate to the meaning of the name and the brand the name supports.

Krispy Kreme donuts company uses double sound symbolism in its name to make it more appealing to the customers. First, a sequence of sounds “k,” “r,” “s,” and “p,” separated by “i,” creates a clear, somewhat crunchy sound. This reminds the audience of the crispy donut topping, such as icing,...

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Give an example of a company name, tagline, or slogan that uses a metaphor. Explain what the metaphor is with a brief mapping, and provide two conventional expressions of English that use the same metaphor.

A good example of the use of metaphorical expressions in a company’s slogan is Tropicana’s “Your daily ray of sunshine,” used to promote its orange juice products. Here, “sunshine” is a metaphor used to create a pleasant feeling about the product and emphasize its necessity. People see sunshine as something...

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In his “Seeing what’s next” book, Christensen states that “bigger isn’t always better” when discussing disruptive firms. Why might this be the case?

The size of the company does not necessarily translate into its successful innovation. The funds necessary to produce and market the product in the right niche are sufficient to make disruptive companies successful. The central premise of competitiveness is the ability to innovate effectively and deliver products that will be...

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How do asymmetries propel disruptive entrants? Provide an example of this occurring.

One of the illustrations of asymmetries’ propelling innovation is the emergence of air taxis. People are often frustrated to commute from large hubs to their destinations. Large airlines are unwilling to provide the services that could satisfy these needs. Air taxis are a popular alternative for many customers. These companies...

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How do you assess a firm’s Resources-Processes-Values (RPV)?

When assessing a firm’s RPV, it is necessary to focus on resources, processes, and values, in order to evaluate resources, tangible (products, technology, equipment, etc.) and intangible (human capital, brands, and knowledge) resources should be analyzed. When evaluating processes, typical processes (human resources management, production, research, budgeting, and the like),...

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How did the telephone industry undershoot initial customers (late 1800s)? Explain how this phenomenon still exists or doesn’t exist in the mobile telephone industry?

The telephone industry of the 1800s was characterized by the operation of numerous companies, but the quality of telephone communication was limited due to technological issues. The emergence of AT&T, the giant that quite monopolized the market and created its own network, made telephone communication easy and affordable for mainstream...

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The core signals of change involves evaluating three customer groups: Non-consumers, Consumers who are undershot, Consumers who are overshot. Define each of the subgroups and provide an example (real of hypothetical) where a customer may fall into one of the designated categories.

In order to predict the way innovations will develop (or whether they will develop), it is necessary to understand the peculiarities of three types of customers who largely define the process of innovation flourishing. Noncustomers can be regarded as one of the central powers affecting the evolvement of innovations. These...

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Critically analyze the resources and competences that a company in the video game consoles industry needs to possess to achieve competitive advantage. Discuss and justify your arguments.

To gain a competitive advantage in the video game console segment, a company needs to adopt strategies that will enable its devices to stand out and therefore appeal to a larger portion of the market. Current market analysis indicates that casual gamers prefer video consoles that are innovative, affordable, and...

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Critically analyze the strengths and weaknesses of Sony in the video game consoles industry and identify any potential opportunities and threats for that company. Provide full support and justification for your arguments.

SWOT Analysis for Sony Strengths Sony has various strengths that enable it to command a considerable market share in the video gaming industry. First, Sony’s video game devices and games are innovative, technologically advanced, and, therefore, attractive to gamers of all age groups. The devices are also suitable for hardcore...

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Prepare three different maps of strategic groups in the video game consoles industry, using different variables each time. Justify the selection of the variables, critically analyze the position of each competitor on the strategic group’s map and identify future opportunities for these companies based on their position

Figures 1, 2, and 3 show the different maps of strategic groups that outline the competition between the three main players in the video game industry. The 3rd generation video game consoles have been chosen to identify the main variables in the video console segment. According to the case study...

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When considering diversification strategies in developed and emerging world equity markets, what would be the determining factors in selecting a foreign market? Prioritize a set of factors in making such a decision.

The ability to select a viable foreign market is a crucial undertaking whenever there is a need to expand and diversify operational strategies. Before expanding to international markets, it is vital to consider the level of demand for products being marketed by an organization. Market demand is an essential selection...

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In What Ways Might New Store Design Differ From The Redesign Of An Established Store?

Due to the world’s increasing reliance on image recognition, successful retailers in the modern world are heavily investing in the creation of an attractive brand image for their products. Retailers lack adequate time and resources to develop new brand names every time they open new establishments since most of them...

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Which best describes how advertising influences consumer choice in an oligopoly? A) Advertising coaxes people to buy new products. B) Advertising alerts consumers to price reductions. C) Advertising undermines competition. D) Advertising informs brand knowledge.

D. advertising informs brand knowledge. Explanation: In an oligopoly, a small number of companies dominate the market for a specific commodity, choosing not to compete among each other in price or quality. The barrier of entry is very high, and therefore, new products surface infrequently. As such, the participants try...

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Which consideration must be addressed when deciding for whom to produce? A) Who can be most creative with the product? B) Who has the largest resource pool? C) Who has the greatest need? D) Who can bring in the greatest profit?

The correct answer is C, which is who has the greatest need. Explanation: Creativity (Answer A) and the number of resources (Answer B) do not help decide the stakeholders of the product, while Answer D is not an easily measurable or correctly predictable number. Every economy faces several problems, which...

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Which of the following things are generally true about alcohol advertisements: A) they have no effect on how much alcohol is consumed B) they target our expectations and perceptions about drinking C) they accurately depict the negative effects from drinking too much D) none of above

The correct answer is A (they have no effect on how much alcohol is consumed). Explanation: Advertisements allow liquor makers to promote alcoholic beverages, such as beer, wine, whiskey, and absinthe, through various media channels. Excessive consumption of such drinks usually results in hangovers, poor health, and can lead to...

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Provide the law of supply definition.

The law of supply implies that when the price of goods and services increases, its factors being equal, the offer of the number of services and goods rises, too. Explanation: The law of supply works this way because when the price of products or services increases, the seller may want...

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Define the long run supply curve.

The long run supply curve is a curve that reflects the relationship between the overall price level in a country and the real output that firms want and plan to realize in the long term. Explanation: In the long run, the prices of the end products sold as well as...

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What’s a non-price competition?

Non-price competition refers to the ways that help companies attract customers and increase sales without involving a change in price. Explanation: Very often the price of the product is not the main issue when there is competition between firms; it is only one of the many factors on the list....

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Define institutional advertising.

Institutional advertising practice stands for a type of indirect expression of an industry’s benefits, ideas, and usefulness, in an attempt to build a positive image among the general public, thus making them more likely to get themselves involved with the businesses comprising said industry. Explanation: Institutional advertising is a business...

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What is the largest single item in the food marketing bill?

United States food marketing bill’s largest single item is marketing bill series, which is the key component of a food dollar concept. Marketing bill series of the food marketing bill consists of two elements, which are farm share and bill. Explanation: The active use of marketing in managerial activities is only...

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What is market risk premium formula? Where can it be used?

A market risk premium formula is calculated by deducting a risk-free rate of return from the expected risk of return or from the market rate return. It is used by investors to determine the level of risk against risk-free investment. Explanation: The investors want to balance the risk with the...

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What is the inverse demand function?

Inverse demand function is a term used in economics to identify the inverse of a demand function. This can be represented as Price = f-1 (Quantity). Visually, the graph is identical to the demand function, but with switched axes. Explanation: The main difference between the demand function and the intermediate...

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Define market demand curve

The market demand curve derives from the summation of the individual demand curves of all consumers in the market. Explanation: The market demand curve reflects market demand. The market demand curve is flatter than the individual demand curves. It happens because when the price changes, the proportional change in market...

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What does the law of demand state?

The law of demand is a term used in microeconomics, which states that when other things that affect demand held constant, quantity demand and price of a good or service are inversely related to each other. When a price for a product falls, the demand for the same product increases,...

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What segmentation does the American Handgunner magazine use and why?

American Handgunner is a 110 plus pages magazine dedicated to handguns and all related shooting products. The magazine is published by FMG Publications and targeted at the consumer magazine sector of the market. It is positioning itself as the world’s best handgun magazine. Explanation: The magazine industry is dependent on market segmentation...

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What is the definition of card stacking propaganda? Where does it occur?

The card stacking propaganda is a technique which can be used in politics or marketing in order to appeal to the listeners by way of exaggerating positive fact and omitting negative information. Explanation: Card stacking is a form of propaganda, used in marketing, different advertisements, political speeches, and campaigns. Card...

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Provide the absolute advantage definition.

Absolute advantage theory implies that a specific entity, whether it is a country or a business organization, can produce a more significant number of goods than another establishment can within the same period. Another angle that one can look at it is that a company has higher production abilities, manufacturing...

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