Creating services that imply greater care for customers and offer them unique products that have been custom-made for them is a perfect opportunity to enhance customer loyalty levels and ensure that the target population. Customers will view the identified step as an attempt to provide the best quality services and meet their specific needs by paying attention to the unique characteristics of customers. As a result, a rapid increase in customer loyalty is expected.
However, the specified proposal raises a range of questions that are mostly linked to the means of managing quality and time management. The first and most obvious, one will have to ask the vendor about the time frame in which custom-made shoes will be produced. As a rule, it takes about two months to manufacture a shoe. Therefore, the specified option will not be suitable for the customers that need footwear immediately.
Also, orders may vary depending on a customer and include strange and even bizarre requirements (e.g., very unusual materials that are either unreasonably expensive or very difficult to obtain). Furthermore, customers are most likely to be unaware of the footwear production process, hence unreasonable demands that cannot be met or may lead to low-quality products that will not satisfy their needs. Thus, the following questions will need to be answered by the vendor:
- How long does the production and delivery of a custom pair of shoes take?
- How will you address unreasonable demands from customers regarding materials, decorations, and the properties of shoes?
- How do you ensure that the customers’ demands are understood and met entirely? In other words, how are you going to communicate with the customer to create the exact representation of what a customer needs?