Nike uses its advertising strategy to create the best means-ends connections with its consumers. Nike “uses a complex marketing strategy that entails the use of powerful products and promotional strategies.” The company spends a lot of money on different print and television advertisements. The use of celebrities also encourages more individuals to purchase Nike’s shoes. The firm collaborates with different athletes in order to promote its brand. Some celebrities include Alex Rodriguez, Kevin Garnett, and Tiger Woods. The company “also promotes new sporting events such as mountain biking, hiking, and climbing.” Nike also uses female athletes to promote most of its products. The portrayal of women is a powerful strategy towards supporting Nike’s goals. This advertising strategy creates several means-end connections. The adverts also inform more people about the importance of physical exercises. This approach has made it easier for more people to purchase the company’s shoes. The inclusion of women explains why gender equality is meaningful today. Nike continues to get much support from more women. This approach explains why Nike has remained competitive in its industry.
Discuss Nike’s typical advertising strategy in terms of the types of means-end connections it creates in consumers.
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Academic.Tips. (2022) 'Discuss Nike’s typical advertising strategy in terms of the types of means-end connections it creates in consumers'. 27 January.
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Academic.Tips. (2022, January 27). Discuss Nike’s typical advertising strategy in terms of the types of means-end connections it creates in consumers. https://academic.tips/question/discuss-nikes-typical-advertising-strategy-in-terms-of-the-types-of-means-end-connections-it-creates-in-consumers/
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Academic.Tips. 2022. "Discuss Nike’s typical advertising strategy in terms of the types of means-end connections it creates in consumers." January 27, 2022. https://academic.tips/question/discuss-nikes-typical-advertising-strategy-in-terms-of-the-types-of-means-end-connections-it-creates-in-consumers/.
1. Academic.Tips. "Discuss Nike’s typical advertising strategy in terms of the types of means-end connections it creates in consumers." January 27, 2022. https://academic.tips/question/discuss-nikes-typical-advertising-strategy-in-terms-of-the-types-of-means-end-connections-it-creates-in-consumers/.
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Academic.Tips. "Discuss Nike’s typical advertising strategy in terms of the types of means-end connections it creates in consumers." January 27, 2022. https://academic.tips/question/discuss-nikes-typical-advertising-strategy-in-terms-of-the-types-of-means-end-connections-it-creates-in-consumers/.
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"Discuss Nike’s typical advertising strategy in terms of the types of means-end connections it creates in consumers." Academic.Tips, 27 Jan. 2022, academic.tips/question/discuss-nikes-typical-advertising-strategy-in-terms-of-the-types-of-means-end-connections-it-creates-in-consumers/.