The segmentation of movie audiences was based on the Hollywood standard known as “four-quadrant marketing.” The quadrants were as follows: men under 25, men over 25, women under 25, and women over 25. Sometimes a fifth quadrant was added, intended for viewers of a particular ethnicity, but in general, a four-quadrant approach became the basis of a feature film. Very rarely was a film made that did not appeal to at least two quadrants, and many of the most successful films of all time appealed to four quadrants.
What are the four quadrants, plus one quadrant of successfully marketed films?
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Academic.Tips. (2021, August 12). What are the four quadrants, plus one quadrant of successfully marketed films? https://academic.tips/question/what-are-the-four-quadrants-plus-one-quadrant-of-successfully-marketed-films/
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Academic.Tips. 2021. "What are the four quadrants, plus one quadrant of successfully marketed films?" August 12, 2021. https://academic.tips/question/what-are-the-four-quadrants-plus-one-quadrant-of-successfully-marketed-films/.
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Academic.Tips. "What are the four quadrants, plus one quadrant of successfully marketed films?" August 12, 2021. https://academic.tips/question/what-are-the-four-quadrants-plus-one-quadrant-of-successfully-marketed-films/.
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"What are the four quadrants, plus one quadrant of successfully marketed films?" Academic.Tips, 12 Aug. 2021, academic.tips/question/what-are-the-four-quadrants-plus-one-quadrant-of-successfully-marketed-films/.
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