In the first place, it is necessary to note that Sony’s success suggests that the company’s strategies are effective. The company is famous for its region-specific marketing, and an example of this strategy (as well as its outcomes) has been mentioned above. At the same time, the introduction of Plato can be seen as an example of an attempt to create a more uniform global image. Clearly, the character can easily fit in the US market. However, it can also be effective globally as the global market is also diverse, and the message entailed in character can also become understood by people from different cultural backgrounds. Some may think that it is better to develop a universal strategy as it will save a lot of time and effort since there will be no need for the development of region-specific approaches.
Nonetheless, it would be most beneficial for the company to utilize a mixed approach. Thus, the company could work on a uniform global strategy but come up with region-specific strategies from time to time. This would help the company attract more customers and meet the needs of existing ones. Development of region-specific strategies will also show care of the company and readiness to listen to people and understand their needs and wants.
What do you think about Sony’s tradition of region-specific or nation-specific marketing? Would Sony be better served by working to create a more uniform global image?
Cite this page
References
Academic.Tips. (2022) 'What do you think about Sony’s tradition of region-specific or nation-specific marketing? Would Sony be better served by working to create a more uniform global image'. 17 January.
Reference
Academic.Tips. (2022, January 17). What do you think about Sony’s tradition of region-specific or nation-specific marketing? Would Sony be better served by working to create a more uniform global image? https://academic.tips/question/what-do-you-think-about-sonys-tradition-of-region-specific-or-nation-specific-marketing-would-sony-be-better-served-by-working-to-create-a-more-uniform-global-image/
References
Academic.Tips. 2022. "What do you think about Sony’s tradition of region-specific or nation-specific marketing? Would Sony be better served by working to create a more uniform global image?" January 17, 2022. https://academic.tips/question/what-do-you-think-about-sonys-tradition-of-region-specific-or-nation-specific-marketing-would-sony-be-better-served-by-working-to-create-a-more-uniform-global-image/.
1. Academic.Tips. "What do you think about Sony’s tradition of region-specific or nation-specific marketing? Would Sony be better served by working to create a more uniform global image?" January 17, 2022. https://academic.tips/question/what-do-you-think-about-sonys-tradition-of-region-specific-or-nation-specific-marketing-would-sony-be-better-served-by-working-to-create-a-more-uniform-global-image/.
Bibliography
Academic.Tips. "What do you think about Sony’s tradition of region-specific or nation-specific marketing? Would Sony be better served by working to create a more uniform global image?" January 17, 2022. https://academic.tips/question/what-do-you-think-about-sonys-tradition-of-region-specific-or-nation-specific-marketing-would-sony-be-better-served-by-working-to-create-a-more-uniform-global-image/.
Work Cited
"What do you think about Sony’s tradition of region-specific or nation-specific marketing? Would Sony be better served by working to create a more uniform global image?" Academic.Tips, 17 Jan. 2022, academic.tips/question/what-do-you-think-about-sonys-tradition-of-region-specific-or-nation-specific-marketing-would-sony-be-better-served-by-working-to-create-a-more-uniform-global-image/.