According to French and Raven, there are five power bases, namely legitimate, reward, expert, referent, and coercive. It can be argued that the five traditional power bases still play an essential role in today’s era of collaboration. It is important to point out that in supply chain collaboration, two or more companies work together to realize their supply chain goals. On normal occasions, some of the involved parties have more power than others, even though they might be on a neutral contract. Having said so, one of the similarities between the power bases and the notion of collaborative supply chains is the importance of power or illusion of power. On the other hand, a difference between the two concepts is that whereas the power bases rely heavily on cognitive aspects, supply chain collaboration depends on structured business agreements.
Compare and contrast the traditional use of power in a marketing channel versus today’s notion of integrated and collaborative supply chains. Do the five traditional power bases still play a role in today’s era of collaboration? Explain.
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Academic.Tips. (2021) 'Compare and contrast the traditional use of power in a marketing channel versus today’s notion of integrated and collaborative supply chains. Do the five traditional power bases still play a role in today’s era of collaboration? Explain'. 25 August.
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Academic.Tips. (2021, August 25). Compare and contrast the traditional use of power in a marketing channel versus today’s notion of integrated and collaborative supply chains. Do the five traditional power bases still play a role in today’s era of collaboration? Explain. https://academic.tips/question/compare-and-contrast-the-traditional-use-of-power-in-a-marketing-channel-versus-todays-notion-of-integrated-and-collaborative-supply-chains-do-the-five-traditional-power-bases-still-play-a-r/
References
Academic.Tips. 2021. "Compare and contrast the traditional use of power in a marketing channel versus today’s notion of integrated and collaborative supply chains. Do the five traditional power bases still play a role in today’s era of collaboration? Explain." August 25, 2021. https://academic.tips/question/compare-and-contrast-the-traditional-use-of-power-in-a-marketing-channel-versus-todays-notion-of-integrated-and-collaborative-supply-chains-do-the-five-traditional-power-bases-still-play-a-r/.
1. Academic.Tips. "Compare and contrast the traditional use of power in a marketing channel versus today’s notion of integrated and collaborative supply chains. Do the five traditional power bases still play a role in today’s era of collaboration? Explain." August 25, 2021. https://academic.tips/question/compare-and-contrast-the-traditional-use-of-power-in-a-marketing-channel-versus-todays-notion-of-integrated-and-collaborative-supply-chains-do-the-five-traditional-power-bases-still-play-a-r/.
Bibliography
Academic.Tips. "Compare and contrast the traditional use of power in a marketing channel versus today’s notion of integrated and collaborative supply chains. Do the five traditional power bases still play a role in today’s era of collaboration? Explain." August 25, 2021. https://academic.tips/question/compare-and-contrast-the-traditional-use-of-power-in-a-marketing-channel-versus-todays-notion-of-integrated-and-collaborative-supply-chains-do-the-five-traditional-power-bases-still-play-a-r/.
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"Compare and contrast the traditional use of power in a marketing channel versus today’s notion of integrated and collaborative supply chains. Do the five traditional power bases still play a role in today’s era of collaboration? Explain." Academic.Tips, 25 Aug. 2021, academic.tips/question/compare-and-contrast-the-traditional-use-of-power-in-a-marketing-channel-versus-todays-notion-of-integrated-and-collaborative-supply-chains-do-the-five-traditional-power-bases-still-play-a-r/.