In a few paragraphs, please explain how the periodization of marketing eras could be understand as an evolution of marketing thought. What are the key themes of change throughout the eras?

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The periodization of the marketing eras allows seeing what was happening during the period in which an era or concept was born. Every era has characteristic features and contains times of effectiveness and failure. There were many attempts in each of the periods to improve the existing market and to satisfy the needs of sellers and consumers. Knowledge of the processes that took place in these periods is necessary to build an optimal marketing future.

During the era of production that ended at the beginning of the 20th century, the prevailing opinion was that the right product could sell itself. Business success was often determined only in terms of production achievements. The era of sales made a larger volume of products and improved the efficiency of the sales staff. In the early 1930s, the era of marketing was characterized by increased company attention to customer satisfaction. Today, companies focus on establishing relationships with both consumers and suppliers. It creates a long-term and developing relationship adding value to both parties.

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Academic.Tips. (2021) 'In a few paragraphs, please explain how the periodization of marketing eras could be understand as an evolution of marketing thought. What are the key themes of change throughout the eras'. 8 July.

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Academic.Tips. (2021, July 8). In a few paragraphs, please explain how the periodization of marketing eras could be understand as an evolution of marketing thought. What are the key themes of change throughout the eras? https://academic.tips/question/in-a-few-paragraphs-please-explain-how-the-periodization-of-marketing-eras-could-be-understand-as-an-evolution-of-marketing-thought-what-are-the-key-themes-of-change-throughout-the-eras/

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Academic.Tips. 2021. "In a few paragraphs, please explain how the periodization of marketing eras could be understand as an evolution of marketing thought. What are the key themes of change throughout the eras?" July 8, 2021. https://academic.tips/question/in-a-few-paragraphs-please-explain-how-the-periodization-of-marketing-eras-could-be-understand-as-an-evolution-of-marketing-thought-what-are-the-key-themes-of-change-throughout-the-eras/.

1. Academic.Tips. "In a few paragraphs, please explain how the periodization of marketing eras could be understand as an evolution of marketing thought. What are the key themes of change throughout the eras?" July 8, 2021. https://academic.tips/question/in-a-few-paragraphs-please-explain-how-the-periodization-of-marketing-eras-could-be-understand-as-an-evolution-of-marketing-thought-what-are-the-key-themes-of-change-throughout-the-eras/.

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Academic.Tips. "In a few paragraphs, please explain how the periodization of marketing eras could be understand as an evolution of marketing thought. What are the key themes of change throughout the eras?" July 8, 2021. https://academic.tips/question/in-a-few-paragraphs-please-explain-how-the-periodization-of-marketing-eras-could-be-understand-as-an-evolution-of-marketing-thought-what-are-the-key-themes-of-change-throughout-the-eras/.

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"In a few paragraphs, please explain how the periodization of marketing eras could be understand as an evolution of marketing thought. What are the key themes of change throughout the eras?" Academic.Tips, 8 July 2021, academic.tips/question/in-a-few-paragraphs-please-explain-how-the-periodization-of-marketing-eras-could-be-understand-as-an-evolution-of-marketing-thought-what-are-the-key-themes-of-change-throughout-the-eras/.

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