Give an example of a real company or product name that uses sound symbolism. Identify the relevant sounds and briefly explain how they relate to the meaning of the name and the brand the name supports.

Krispy Kreme donuts company uses double sound symbolism in its name to make it more appealing to the customers. First, a sequence of sounds “k,” “r,” “s,” and “p,” separated by “i,” creates a clear, somewhat crunchy sound. This reminds the audience of the crispy donut topping, such as icing, sprinkles, and chocolate. On the other hand, the second part follows the sound pattern of the word “cream,” creating a strong association with the donuts’ smooth, creamy filling. Therefore, both words are examples of sound symbolism that makes the customers associate the brand name with its primary product, which is an effective marketing technique.

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Academic.Tips. (2021) 'Give an example of a real company or product name that uses sound symbolism. Identify the relevant sounds and briefly explain how they relate to the meaning of the name and the brand the name supports'. 11 June.

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Academic.Tips. (2021, June 11). Give an example of a real company or product name that uses sound symbolism. Identify the relevant sounds and briefly explain how they relate to the meaning of the name and the brand the name supports. https://academic.tips/question/give-an-example-of-a-real-company-or-product-name-that-uses-sound-symbolism-identify-the-relevant-sounds-and-briefly-explain-how-they-relate-to-the-meaning-of-the-name-and-the-brand-the-name-supports/

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Academic.Tips. 2021. "Give an example of a real company or product name that uses sound symbolism. Identify the relevant sounds and briefly explain how they relate to the meaning of the name and the brand the name supports." June 11, 2021. https://academic.tips/question/give-an-example-of-a-real-company-or-product-name-that-uses-sound-symbolism-identify-the-relevant-sounds-and-briefly-explain-how-they-relate-to-the-meaning-of-the-name-and-the-brand-the-name-supports/.

1. Academic.Tips. "Give an example of a real company or product name that uses sound symbolism. Identify the relevant sounds and briefly explain how they relate to the meaning of the name and the brand the name supports." June 11, 2021. https://academic.tips/question/give-an-example-of-a-real-company-or-product-name-that-uses-sound-symbolism-identify-the-relevant-sounds-and-briefly-explain-how-they-relate-to-the-meaning-of-the-name-and-the-brand-the-name-supports/.


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Academic.Tips. "Give an example of a real company or product name that uses sound symbolism. Identify the relevant sounds and briefly explain how they relate to the meaning of the name and the brand the name supports." June 11, 2021. https://academic.tips/question/give-an-example-of-a-real-company-or-product-name-that-uses-sound-symbolism-identify-the-relevant-sounds-and-briefly-explain-how-they-relate-to-the-meaning-of-the-name-and-the-brand-the-name-supports/.

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"Give an example of a real company or product name that uses sound symbolism. Identify the relevant sounds and briefly explain how they relate to the meaning of the name and the brand the name supports." Academic.Tips, 11 June 2021, academic.tips/question/give-an-example-of-a-real-company-or-product-name-that-uses-sound-symbolism-identify-the-relevant-sounds-and-briefly-explain-how-they-relate-to-the-meaning-of-the-name-and-the-brand-the-name-supports/.

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