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In terms of managing customer expectations, what are the three possible outcomes that may occur when expectations are compared to actual product performance? What should marketers do to manage expectations effectively, especially when customers’ expectations are unrealistic? Should a firm attempt to delight its customers by constantly exceeding their highest expectations?

The three customer expectations that can occur are implicit, static, and interpersonal reactions. Each of the said reactions has its pros and cons, and it is common to find marketers prefer one type of reaction over another. To manage expectations effectively, marketers have to create an expectation plan. First, the marketers have to decide what type of expectations they prefer and give reasons as to why those reactions are essential. Marketers should then analyze the reactions and come up with counter-reactions from the company. This will help the company if some of the reactions are unrealistic. Arguably, businesses should not entertain unrealistic expectations and never exceed the highest expectations. In turn, the companies will not disappoint the clients.

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Academic.Tips. (2022) 'In terms of managing customer expectations, what are the three possible outcomes that may occur when expectations are compared to actual product performance? What should marketers do to manage expectations effectively, especially when customers’ expectations are unrealistic? Should a firm attempt to delight its customers by constantly exceeding their highest expectations'. 26 September.

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Academic.Tips. (2022, September 26). In terms of managing customer expectations, what are the three possible outcomes that may occur when expectations are compared to actual product performance? What should marketers do to manage expectations effectively, especially when customers’ expectations are unrealistic? Should a firm attempt to delight its customers by constantly exceeding their highest expectations? https://academic.tips/question/in-terms-of-managing-customer-expectations-what-are-the-three-possible-outcomes-that-may-occur-when-expectations-are-compared-to-actual-product-performance-what-should-marketers-do-to-manage-expecta/

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Academic.Tips. 2022. "In terms of managing customer expectations, what are the three possible outcomes that may occur when expectations are compared to actual product performance? What should marketers do to manage expectations effectively, especially when customers’ expectations are unrealistic? Should a firm attempt to delight its customers by constantly exceeding their highest expectations?" September 26, 2022. https://academic.tips/question/in-terms-of-managing-customer-expectations-what-are-the-three-possible-outcomes-that-may-occur-when-expectations-are-compared-to-actual-product-performance-what-should-marketers-do-to-manage-expecta/.

1. Academic.Tips. "In terms of managing customer expectations, what are the three possible outcomes that may occur when expectations are compared to actual product performance? What should marketers do to manage expectations effectively, especially when customers’ expectations are unrealistic? Should a firm attempt to delight its customers by constantly exceeding their highest expectations?" September 26, 2022. https://academic.tips/question/in-terms-of-managing-customer-expectations-what-are-the-three-possible-outcomes-that-may-occur-when-expectations-are-compared-to-actual-product-performance-what-should-marketers-do-to-manage-expecta/.


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Academic.Tips. "In terms of managing customer expectations, what are the three possible outcomes that may occur when expectations are compared to actual product performance? What should marketers do to manage expectations effectively, especially when customers’ expectations are unrealistic? Should a firm attempt to delight its customers by constantly exceeding their highest expectations?" September 26, 2022. https://academic.tips/question/in-terms-of-managing-customer-expectations-what-are-the-three-possible-outcomes-that-may-occur-when-expectations-are-compared-to-actual-product-performance-what-should-marketers-do-to-manage-expecta/.

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"In terms of managing customer expectations, what are the three possible outcomes that may occur when expectations are compared to actual product performance? What should marketers do to manage expectations effectively, especially when customers’ expectations are unrealistic? Should a firm attempt to delight its customers by constantly exceeding their highest expectations?" Academic.Tips, 26 Sept. 2022, academic.tips/question/in-terms-of-managing-customer-expectations-what-are-the-three-possible-outcomes-that-may-occur-when-expectations-are-compared-to-actual-product-performance-what-should-marketers-do-to-manage-expecta/.

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