The storytelling campaign was aimed towards passionate fans of the previous movie and books, driving the large fan base of the popular franchise. The filmmakers, along with the advertising campaign, created challenges that allowed for fans to actively participate and create user-generated content. This became key to the social media strategy and subsequent popularity of the promotional strategy that allowed for an engaged, creative, and self-driven, relatively low-cost promotion in the various events and challenges created regarding the film’s universe. The challenges were set up so that the fan participation process was gamified through social media possibilities using specific hashtags, earning points, unlocking badges, and connecting with friends and the fandom community.
What were the keystones in audience engagement as described in the case of The Hunger Games promotional campaign?
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Academic.Tips. (2021) 'What were the keystones in audience engagement as described in the case of The Hunger Games promotional campaign'. 12 August.
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Academic.Tips. (2021, August 12). What were the keystones in audience engagement as described in the case of The Hunger Games promotional campaign? https://academic.tips/question/what-were-the-keystones-in-audience-engagement-as-described-in-the-case-of-the-hunger-games-promotional-campaign/
References
Academic.Tips. 2021. "What were the keystones in audience engagement as described in the case of The Hunger Games promotional campaign?" August 12, 2021. https://academic.tips/question/what-were-the-keystones-in-audience-engagement-as-described-in-the-case-of-the-hunger-games-promotional-campaign/.
1. Academic.Tips. "What were the keystones in audience engagement as described in the case of The Hunger Games promotional campaign?" August 12, 2021. https://academic.tips/question/what-were-the-keystones-in-audience-engagement-as-described-in-the-case-of-the-hunger-games-promotional-campaign/.
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Academic.Tips. "What were the keystones in audience engagement as described in the case of The Hunger Games promotional campaign?" August 12, 2021. https://academic.tips/question/what-were-the-keystones-in-audience-engagement-as-described-in-the-case-of-the-hunger-games-promotional-campaign/.
Work Cited
"What were the keystones in audience engagement as described in the case of The Hunger Games promotional campaign?" Academic.Tips, 12 Aug. 2021, academic.tips/question/what-were-the-keystones-in-audience-engagement-as-described-in-the-case-of-the-hunger-games-promotional-campaign/.