Thomas Tull wanted marketing to be one of his studio’s internal capabilities since the hardest thing about a studio is to get the audience’s attention. Producers need to be able to convince people that this movie is worth their attention. As one step in the building of marketing capabilities, Tull approached Matt Marolda and his software company Stratbridge. Marolda had started Stratbridge with the goal of applying analytics to business problems.
How did Thomas Tull from Legendary Entertainment and Matt Marolda from Stratbridge rethink the marketing of movies?
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Academic.Tips. 2021. "How did Thomas Tull from Legendary Entertainment and Matt Marolda from Stratbridge rethink the marketing of movies?" August 12, 2021. https://academic.tips/question/how-did-thomas-tull-from-legendary-entertainment-and-matt-marolda-from-stratbridge-rethink-the-marketing-of-movies/.
1. Academic.Tips. "How did Thomas Tull from Legendary Entertainment and Matt Marolda from Stratbridge rethink the marketing of movies?" August 12, 2021. https://academic.tips/question/how-did-thomas-tull-from-legendary-entertainment-and-matt-marolda-from-stratbridge-rethink-the-marketing-of-movies/.
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Academic.Tips. "How did Thomas Tull from Legendary Entertainment and Matt Marolda from Stratbridge rethink the marketing of movies?" August 12, 2021. https://academic.tips/question/how-did-thomas-tull-from-legendary-entertainment-and-matt-marolda-from-stratbridge-rethink-the-marketing-of-movies/.
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"How did Thomas Tull from Legendary Entertainment and Matt Marolda from Stratbridge rethink the marketing of movies?" Academic.Tips, 12 Aug. 2021, academic.tips/question/how-did-thomas-tull-from-legendary-entertainment-and-matt-marolda-from-stratbridge-rethink-the-marketing-of-movies/.
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