Many movie rental successes have been filmed in four squares, such as Star Wars, The Wizard of Oz, Avatar, Independence Day, Despicable Me, Harry Potter, Jurassic Park, and The Hunger Games. The agreement to measure the square of the effect in the field of cinematography was to track likely demand a movie title for six weeks before its release.
This experience has shown that success can be achieved when, for example, distributors have enjoyed seeing 80% awareness among viewers over 18 years. At the same time, marketing campaigns focus on a specific category of people on weekends. Video on Demand (VOD), streaming services such as Netflix and Amazon, overseas markets, and even DVD and Blu-ray releases have added revenue throughout the film.
The purpose of marketing television advertising, as well as ubiquitous online advertising, is to increase the demand for tickets on the day of rental. The movie industry relies on the effectiveness of television spots, outdoor advertising, newspaper ads, and radio, not evidence.
Until 2014, studios recognized digital marketing as an option but did not consider it particularly relevant or essential. Until 2016, there was technology to connect movie payers to online interaction, but high barriers to fulfillment pushed this idea away in the future.