The establishment of the All-Conditions Gear (ACG) unit introduced a new logo to many customers. The company introduced new athletes such as Mike Michalchuk to endorse the new ACG Unit. The “decision to reach an alternative market was critical towards making the company profitable”. The ACG unit would satisfy the needs of different consumers. The approach would ensure the company realized its goals. The unit would satisfy the needs of different consumers in various sporting fields. The move was essential towards creating a new product line that could support the company’s goals. It is agreeable that this new division can support Nike’s cool image. A number of opportunities are notable in this market. New non-conventional sports such as skating and snowboarding are also becoming common in different corners of the world. This development explains why the ACG unit will increase the number of potential customers. Some barriers can affect this new unit. The emergence of new competitors is a major threat to the ACG unit. This fact explains why ACG should deviate from Nike’s traditional advertising approach in order to attract more consumers. This practice will ensure the company widens its presence in the market. This decision will be essential towards empowering more sportspeople.
What do you think of Nike’s attempt to reach the “alternative” market through its ACG unit? What barriers and opportunities exist? Should ACG deviate from Nike’s traditional advertising strategy to reach these consumers?
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Academic.Tips. (2022) 'What do you think of Nike’s attempt to reach the “alternative” market through its ACG unit? What barriers and opportunities exist? Should ACG deviate from Nike’s traditional advertising strategy to reach these consumers'. 27 January.
Reference
Academic.Tips. (2022, January 27). What do you think of Nike’s attempt to reach the “alternative” market through its ACG unit? What barriers and opportunities exist? Should ACG deviate from Nike’s traditional advertising strategy to reach these consumers? https://academic.tips/question/what-do-you-think-of-nikes-attempt-to-reach-the-alternative-market-through-its-acg-unit-what-barriers-and-opportunities-exist-should-acg-deviate-from-nikes-tradit/
References
Academic.Tips. 2022. "What do you think of Nike’s attempt to reach the “alternative” market through its ACG unit? What barriers and opportunities exist? Should ACG deviate from Nike’s traditional advertising strategy to reach these consumers?" January 27, 2022. https://academic.tips/question/what-do-you-think-of-nikes-attempt-to-reach-the-alternative-market-through-its-acg-unit-what-barriers-and-opportunities-exist-should-acg-deviate-from-nikes-tradit/.
1. Academic.Tips. "What do you think of Nike’s attempt to reach the “alternative” market through its ACG unit? What barriers and opportunities exist? Should ACG deviate from Nike’s traditional advertising strategy to reach these consumers?" January 27, 2022. https://academic.tips/question/what-do-you-think-of-nikes-attempt-to-reach-the-alternative-market-through-its-acg-unit-what-barriers-and-opportunities-exist-should-acg-deviate-from-nikes-tradit/.
Bibliography
Academic.Tips. "What do you think of Nike’s attempt to reach the “alternative” market through its ACG unit? What barriers and opportunities exist? Should ACG deviate from Nike’s traditional advertising strategy to reach these consumers?" January 27, 2022. https://academic.tips/question/what-do-you-think-of-nikes-attempt-to-reach-the-alternative-market-through-its-acg-unit-what-barriers-and-opportunities-exist-should-acg-deviate-from-nikes-tradit/.
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"What do you think of Nike’s attempt to reach the “alternative” market through its ACG unit? What barriers and opportunities exist? Should ACG deviate from Nike’s traditional advertising strategy to reach these consumers?" Academic.Tips, 27 Jan. 2022, academic.tips/question/what-do-you-think-of-nikes-attempt-to-reach-the-alternative-market-through-its-acg-unit-what-barriers-and-opportunities-exist-should-acg-deviate-from-nikes-tradit/.