United States food marketing bill’s largest single item is marketing bill series, which is the key component of a food dollar concept. Marketing bill series of the food marketing bill consists of two elements, which are farm share and bill.
The active use of marketing in managerial activities is only expanding. In modern conditions, farms are forced to independently seek effective forms of marketing management and independently build marketing relationships.
The objective laws of the market management system require the legislative and executive authorities to take certain macro-marketing measures to regulate the food market, such as marketing bill, which are not able to implement direct producers at the micro level.
Agricultural marketing is a relatively new direction in management and, like any other science, it should be studied, developed in relation to the conditions of the national market and skillfully put into practice. Thus, the subject of consideration in this article will be agricultural marketing at the macro level.
Due to the concentration of marketing activities in agricultural cooperatives, American farmers have gained enormous trading market power, which allowed them to actively influence the prices at which they sell their products and buy the necessary production materials.
The trading activities of US agricultural cooperatives have thus become a powerful lever in regulating market prices. The US Department of Agriculture has 20 agencies with a separate Agricultural Cooperative Service. The Agency for Marketing and Regulation of State Programs performs many functions, the essence of which is to create favorable conditions for trade transactions to all participants in the agricultural and industrial complex.
It is aimed at improving the market management system in order to provide consumers with high-quality food at affordable prices, and farmer families and the rest of the country’s population with stable incomes that allow them to maintain a modern standard of living.