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How do you react when one of your favorite songs turns up in a commercial? Is this use of nostalgia an effective way to market a product? Why or why not?

The personal take on the issue is that it is an unavoidable phenomenon and the decision to keep away from it is more detrimental to the musician. Songs heard in a commercial can stir emotions and generate interest, often serving as one of the most effective emotional marketing tools. I tend to get rather excited and potentially emotionally connect with an advertisement when hearing a song that I enjoy. People often associate certain emotions with music, particularly popular songs, creating an aspect of familiarity. It becomes effective in marketing since the emotional connection will most likely trigger a psychological reaction when seeing a product of that brand in real life, prompting a purchase. What musicians can do is refuse songs to be used in the marketing of products or companies which they do not support or consider unethical.

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Academic.Tips. (2022) 'How do you react when one of your favorite songs turns up in a commercial? Is this use of nostalgia an effective way to market a product? Why or why not'. 28 January.

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Academic.Tips. (2022, January 28). How do you react when one of your favorite songs turns up in a commercial? Is this use of nostalgia an effective way to market a product? Why or why not? https://academic.tips/question/how-do-you-react-when-one-of-your-favorite-songs-turns-up-in-a-commercial-is-this-use-of-nostalgia-an-effective-way-to-market-a-product-why-or-why-not/

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Academic.Tips. 2022. "How do you react when one of your favorite songs turns up in a commercial? Is this use of nostalgia an effective way to market a product? Why or why not?" January 28, 2022. https://academic.tips/question/how-do-you-react-when-one-of-your-favorite-songs-turns-up-in-a-commercial-is-this-use-of-nostalgia-an-effective-way-to-market-a-product-why-or-why-not/.

1. Academic.Tips. "How do you react when one of your favorite songs turns up in a commercial? Is this use of nostalgia an effective way to market a product? Why or why not?" January 28, 2022. https://academic.tips/question/how-do-you-react-when-one-of-your-favorite-songs-turns-up-in-a-commercial-is-this-use-of-nostalgia-an-effective-way-to-market-a-product-why-or-why-not/.


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Academic.Tips. "How do you react when one of your favorite songs turns up in a commercial? Is this use of nostalgia an effective way to market a product? Why or why not?" January 28, 2022. https://academic.tips/question/how-do-you-react-when-one-of-your-favorite-songs-turns-up-in-a-commercial-is-this-use-of-nostalgia-an-effective-way-to-market-a-product-why-or-why-not/.

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"How do you react when one of your favorite songs turns up in a commercial? Is this use of nostalgia an effective way to market a product? Why or why not?" Academic.Tips, 28 Jan. 2022, academic.tips/question/how-do-you-react-when-one-of-your-favorite-songs-turns-up-in-a-commercial-is-this-use-of-nostalgia-an-effective-way-to-market-a-product-why-or-why-not/.

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