A good example of the use of metaphorical expressions in a company’s slogan is Tropicana’s “Your daily ray of sunshine,” used to promote its orange juice products. Here, “sunshine” is a metaphor used to create a pleasant feeling about the product and emphasize its necessity. People see sunshine as something positive and healthy since sunlight is an integral part of nature; it gives people’s skin a nice summer glow and makes the world around look more beautiful. The phrase can also be associated with two English expressions: “a ray of sunshine,” referring to a happy person who makes others feel better, and “walking on sunshine,” which means being happy and careless.
Give an example of a company name, tagline, or slogan that uses a metaphor. Explain what the metaphor is with a brief mapping, and provide two conventional expressions of English that use the same metaphor.
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Academic.Tips. (2021) 'Give an example of a company name, tagline, or slogan that uses a metaphor. Explain what the metaphor is with a brief mapping, and provide two conventional expressions of English that use the same metaphor'. 11 June.
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Academic.Tips. (2021, June 11). Give an example of a company name, tagline, or slogan that uses a metaphor. Explain what the metaphor is with a brief mapping, and provide two conventional expressions of English that use the same metaphor. https://academic.tips/question/give-an-example-of-a-company-name-tagline-or-slogan-that-uses-a-metaphor-explain-what-the-metaphor-is-with-a-brief-mapping-and-provide-two-conventional-expressions-of-english-that-use-the-same-met/
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Academic.Tips. 2021. "Give an example of a company name, tagline, or slogan that uses a metaphor. Explain what the metaphor is with a brief mapping, and provide two conventional expressions of English that use the same metaphor." June 11, 2021. https://academic.tips/question/give-an-example-of-a-company-name-tagline-or-slogan-that-uses-a-metaphor-explain-what-the-metaphor-is-with-a-brief-mapping-and-provide-two-conventional-expressions-of-english-that-use-the-same-met/.
1. Academic.Tips. "Give an example of a company name, tagline, or slogan that uses a metaphor. Explain what the metaphor is with a brief mapping, and provide two conventional expressions of English that use the same metaphor." June 11, 2021. https://academic.tips/question/give-an-example-of-a-company-name-tagline-or-slogan-that-uses-a-metaphor-explain-what-the-metaphor-is-with-a-brief-mapping-and-provide-two-conventional-expressions-of-english-that-use-the-same-met/.
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Academic.Tips. "Give an example of a company name, tagline, or slogan that uses a metaphor. Explain what the metaphor is with a brief mapping, and provide two conventional expressions of English that use the same metaphor." June 11, 2021. https://academic.tips/question/give-an-example-of-a-company-name-tagline-or-slogan-that-uses-a-metaphor-explain-what-the-metaphor-is-with-a-brief-mapping-and-provide-two-conventional-expressions-of-english-that-use-the-same-met/.
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"Give an example of a company name, tagline, or slogan that uses a metaphor. Explain what the metaphor is with a brief mapping, and provide two conventional expressions of English that use the same metaphor." Academic.Tips, 11 June 2021, academic.tips/question/give-an-example-of-a-company-name-tagline-or-slogan-that-uses-a-metaphor-explain-what-the-metaphor-is-with-a-brief-mapping-and-provide-two-conventional-expressions-of-english-that-use-the-same-met/.
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