Other than prediction markets, which marketing research techniques would you plan to use if you were investing millions of dollars in a movie?

I will definitely use test screenings to check if a movie is worth investing in. Since the audience rarely lies about its feelings toward a movie, getting its opinion would be the best thing to do. Apart from test screenings, I would also use past performances of movies as a technique to decide on whether to invest in a movie or not. Movie genres that had done well in the past productions would be the best investment options since there is evidence that the audience likes such genres.

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Academic.Tips. (2022) 'Other than prediction markets, which marketing research techniques would you plan to use if you were investing millions of dollars in a movie'. 9 August.

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Academic.Tips. (2022, August 9). Other than prediction markets, which marketing research techniques would you plan to use if you were investing millions of dollars in a movie? https://academic.tips/question/other-than-prediction-markets-which-marketing-research-techniques-would-you-plan-to-use-if-you-were-investing-millions-of-dollars-in-a-movie/

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Academic.Tips. 2022. "Other than prediction markets, which marketing research techniques would you plan to use if you were investing millions of dollars in a movie?" August 9, 2022. https://academic.tips/question/other-than-prediction-markets-which-marketing-research-techniques-would-you-plan-to-use-if-you-were-investing-millions-of-dollars-in-a-movie/.

1. Academic.Tips. "Other than prediction markets, which marketing research techniques would you plan to use if you were investing millions of dollars in a movie?" August 9, 2022. https://academic.tips/question/other-than-prediction-markets-which-marketing-research-techniques-would-you-plan-to-use-if-you-were-investing-millions-of-dollars-in-a-movie/.


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Academic.Tips. "Other than prediction markets, which marketing research techniques would you plan to use if you were investing millions of dollars in a movie?" August 9, 2022. https://academic.tips/question/other-than-prediction-markets-which-marketing-research-techniques-would-you-plan-to-use-if-you-were-investing-millions-of-dollars-in-a-movie/.

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"Other than prediction markets, which marketing research techniques would you plan to use if you were investing millions of dollars in a movie?" Academic.Tips, 9 Aug. 2022, academic.tips/question/other-than-prediction-markets-which-marketing-research-techniques-would-you-plan-to-use-if-you-were-investing-millions-of-dollars-in-a-movie/.

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