Some consumers believe that athletic shoes are highly involving. A good example of these customers includes young children. Such children “will always analyze the characteristics, aspects, and benefits of every popular shoe model”. Some “intrinsic sources of involvement for athletic shoes include love for sports, passion, desire for quality shoes, and cultural expectations.” Some situational sources of involvement include “the surrounding environment, different sporting activities, peer influence, and competing brands.” Such factors encourage more people to purchase their favorite athletic shoes. New connections will arise between these athlete shoes and consumers. Such connections will form different means-end chains depending on every targeted attribute. The first means-end chain will arise from the Functional Consequence (FC) of the shoes. The users will feel younger and energetic after purchasing Nike shoes. The attributes of the shoes will also create a new means-end chain. The shoes will deliver the best features and aspects that make them admirable. The connection will ensure every consumer has a sense of belonging to his or her respective sub-cultural group. These means-end chains will be critical towards marketing the shoes to the highly involved consumers. The marketing strategies for the moderately involved consumers should be intensive. The strategy should use new adverts that depict more celebrities. The company should identify new avenues such as social media sites to market its superior shoes.
Identify some intrinsic and situational sources of involvement for athletic shoes, and describe some of the likely means-end chains for the most involved customers. Discuss how Nike’s advertising strategies might differ in marketing a shoe to highly involved and moderately involved consumers.
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Academic.Tips. (2022) 'Identify some intrinsic and situational sources of involvement for athletic shoes, and describe some of the likely means-end chains for the most involved customers. Discuss how Nike’s advertising strategies might differ in marketing a shoe to highly involved and moderately involved consumers'. 17 January.
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Academic.Tips. (2022, January 17). Identify some intrinsic and situational sources of involvement for athletic shoes, and describe some of the likely means-end chains for the most involved customers. Discuss how Nike’s advertising strategies might differ in marketing a shoe to highly involved and moderately involved consumers. https://academic.tips/question/identify-some-intrinsic-and-situational-sources-of-involvement-for-athletic-shoes-and-describe-some-of-the-likely-means-end-chains-for-the-most-involved-customers-discuss-how-nikes-advertis/
References
Academic.Tips. 2022. "Identify some intrinsic and situational sources of involvement for athletic shoes, and describe some of the likely means-end chains for the most involved customers. Discuss how Nike’s advertising strategies might differ in marketing a shoe to highly involved and moderately involved consumers." January 17, 2022. https://academic.tips/question/identify-some-intrinsic-and-situational-sources-of-involvement-for-athletic-shoes-and-describe-some-of-the-likely-means-end-chains-for-the-most-involved-customers-discuss-how-nikes-advertis/.
1. Academic.Tips. "Identify some intrinsic and situational sources of involvement for athletic shoes, and describe some of the likely means-end chains for the most involved customers. Discuss how Nike’s advertising strategies might differ in marketing a shoe to highly involved and moderately involved consumers." January 17, 2022. https://academic.tips/question/identify-some-intrinsic-and-situational-sources-of-involvement-for-athletic-shoes-and-describe-some-of-the-likely-means-end-chains-for-the-most-involved-customers-discuss-how-nikes-advertis/.
Bibliography
Academic.Tips. "Identify some intrinsic and situational sources of involvement for athletic shoes, and describe some of the likely means-end chains for the most involved customers. Discuss how Nike’s advertising strategies might differ in marketing a shoe to highly involved and moderately involved consumers." January 17, 2022. https://academic.tips/question/identify-some-intrinsic-and-situational-sources-of-involvement-for-athletic-shoes-and-describe-some-of-the-likely-means-end-chains-for-the-most-involved-customers-discuss-how-nikes-advertis/.
Work Cited
"Identify some intrinsic and situational sources of involvement for athletic shoes, and describe some of the likely means-end chains for the most involved customers. Discuss how Nike’s advertising strategies might differ in marketing a shoe to highly involved and moderately involved consumers." Academic.Tips, 17 Jan. 2022, academic.tips/question/identify-some-intrinsic-and-situational-sources-of-involvement-for-athletic-shoes-and-describe-some-of-the-likely-means-end-chains-for-the-most-involved-customers-discuss-how-nikes-advertis/.