The promotional mix for The Hunger Games utilized all forms of social media to create brand awareness. YouTube was used to run teasers and advertisements both as separate videos and quick commercials before other videos. The advertisement team created a campaign called Capitol Couture with futuristic fashion and releasing Capital portraits, dramatic photographs of protagonists. These were published simultaneously to Facebook, Twitter, and Instagram feeds to generate excitement from fans and tease aspects from the film. All of the social media intertwined with the main website and Tumblr blog. Each platform provided links to others that would encourage users to follow the promotions across various social media. Facebook had a dedicated One Panem page that featured videos and photos and major announcements. Twitter was used for major announcements as well and contained links to the promotions and videos while running a promotion posting thematic tweets based on the movie’s plot. Instagram was used for visual and photographic promotion, particularly with Capitol Couture.
How did each of these social media provide their part of The Hunger Games campaign mix? a. YouTube, b. Facebook, c. Twitter, d. Instagram.
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Academic.Tips. (2021) 'How did each of these social media provide their part of The Hunger Games campaign mix? a. YouTube, b. Facebook, c. Twitter, d. Instagram'. 12 August.
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Academic.Tips. (2021, August 12). How did each of these social media provide their part of The Hunger Games campaign mix? a. YouTube, b. Facebook, c. Twitter, d. Instagram. https://academic.tips/question/how-did-each-of-these-social-media-provide-their-part-of-the-hunger-games-campaign-mix-a-youtube-b-facebook-c-twitter-d-instagram/
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Academic.Tips. 2021. "How did each of these social media provide their part of The Hunger Games campaign mix? a. YouTube, b. Facebook, c. Twitter, d. Instagram." August 12, 2021. https://academic.tips/question/how-did-each-of-these-social-media-provide-their-part-of-the-hunger-games-campaign-mix-a-youtube-b-facebook-c-twitter-d-instagram/.
1. Academic.Tips. "How did each of these social media provide their part of The Hunger Games campaign mix? a. YouTube, b. Facebook, c. Twitter, d. Instagram." August 12, 2021. https://academic.tips/question/how-did-each-of-these-social-media-provide-their-part-of-the-hunger-games-campaign-mix-a-youtube-b-facebook-c-twitter-d-instagram/.
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Academic.Tips. "How did each of these social media provide their part of The Hunger Games campaign mix? a. YouTube, b. Facebook, c. Twitter, d. Instagram." August 12, 2021. https://academic.tips/question/how-did-each-of-these-social-media-provide-their-part-of-the-hunger-games-campaign-mix-a-youtube-b-facebook-c-twitter-d-instagram/.
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"How did each of these social media provide their part of The Hunger Games campaign mix? a. YouTube, b. Facebook, c. Twitter, d. Instagram." Academic.Tips, 12 Aug. 2021, academic.tips/question/how-did-each-of-these-social-media-provide-their-part-of-the-hunger-games-campaign-mix-a-youtube-b-facebook-c-twitter-d-instagram/.