Why is it difficult to place a product in a consumer’s evoked set after the person has already rejected that product? What strategies might a marketer use to accomplish this goal?

Need a paper written? Our academic experts can create an original essay on any subject for ~~$13.00~~ $11/page Learn More

An evoked set is a list of brands and products which a consumer has pre-selected before making a purchase, either based on research or personal experience. Consumers have very short evoked sets because of the aspect of familiarity, dependent also on product type and culture. Once an impression of a brand is ruined for the consumer, it is difficult to change it for them or their inner circle with whom they may share their opinions. A marketer may be able to place a rejected brand in the consumer’s evoked set through the use of an innovative positioning strategy within a category as well as the creation of an exemplary product that gains positive reviews and may tip the scales in favor in comparison to any negative past impressions.

Rate the answer:

Further research on topic

Organizational and Consumer’s Buying Behavior

Answer by Academic.tip's expert

An answer to this question is provided by one of our experts who specializes in marketing. Let us know how much you liked it and give it a rating.

Cite this page

Select a citation style:

References

Academic.Tips. (2022) 'Why is it difficult to place a product in a consumer’s evoked set after the person has already rejected that product? What strategies might a marketer use to accomplish this goal'. 20 November.

Reference

Academic.Tips. (2022, November 20). Why is it difficult to place a product in a consumer’s evoked set after the person has already rejected that product? What strategies might a marketer use to accomplish this goal? https://academic.tips/question/why-is-it-difficult-to-place-a-product-in-a-consumers-evoked-set-after-the-person-has-already-rejected-that-product-what-strategies-might-a-marketer-use-to-accomplish-this-goal/

References

Academic.Tips. 2022. "Why is it difficult to place a product in a consumer’s evoked set after the person has already rejected that product? What strategies might a marketer use to accomplish this goal?" November 20, 2022. https://academic.tips/question/why-is-it-difficult-to-place-a-product-in-a-consumers-evoked-set-after-the-person-has-already-rejected-that-product-what-strategies-might-a-marketer-use-to-accomplish-this-goal/.

1. Academic.Tips. "Why is it difficult to place a product in a consumer’s evoked set after the person has already rejected that product? What strategies might a marketer use to accomplish this goal?" November 20, 2022. https://academic.tips/question/why-is-it-difficult-to-place-a-product-in-a-consumers-evoked-set-after-the-person-has-already-rejected-that-product-what-strategies-might-a-marketer-use-to-accomplish-this-goal/.

Bibliography

Academic.Tips. "Why is it difficult to place a product in a consumer’s evoked set after the person has already rejected that product? What strategies might a marketer use to accomplish this goal?" November 20, 2022. https://academic.tips/question/why-is-it-difficult-to-place-a-product-in-a-consumers-evoked-set-after-the-person-has-already-rejected-that-product-what-strategies-might-a-marketer-use-to-accomplish-this-goal/.

Work Cited

"Why is it difficult to place a product in a consumer’s evoked set after the person has already rejected that product? What strategies might a marketer use to accomplish this goal?" Academic.Tips, 20 Nov. 2022, academic.tips/question/why-is-it-difficult-to-place-a-product-in-a-consumers-evoked-set-after-the-person-has-already-rejected-that-product-what-strategies-might-a-marketer-use-to-accomplish-this-goal/.

Copy