In his “Seeing what’s next” book, Christensen states that “bigger isn’t always better” when discussing disruptive firms. Why might this be the case?

A

The size of the company does not necessarily translate into its successful innovation. The funds necessary to produce and market the product in the right niche are sufficient to make disruptive companies successful. The central premise of competitiveness is the ability to innovate effectively and deliver products that will be popular and will satisfy customers’ needs. Some corporations invest millions, but their new products fail. Therefore, the size of the company or the availability of extensive resources is not the core factor affecting the ability to innovate.

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Academic.Tips. 2021. "In his “Seeing what’s next” book, Christensen states that “bigger isn’t always better” when discussing disruptive firms. Why might this be the case?" June 10, 2021. https://academic.tips/question/in-his-seeing-whats-next-book-christensen-states-that-bigger-isnt-always-better-when-discussing-disruptive-firms-why-might-this-be-the-case/.

1. Academic.Tips. "In his “Seeing what’s next” book, Christensen states that “bigger isn’t always better” when discussing disruptive firms. Why might this be the case?" June 10, 2021. https://academic.tips/question/in-his-seeing-whats-next-book-christensen-states-that-bigger-isnt-always-better-when-discussing-disruptive-firms-why-might-this-be-the-case/.


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Academic.Tips. "In his “Seeing what’s next” book, Christensen states that “bigger isn’t always better” when discussing disruptive firms. Why might this be the case?" June 10, 2021. https://academic.tips/question/in-his-seeing-whats-next-book-christensen-states-that-bigger-isnt-always-better-when-discussing-disruptive-firms-why-might-this-be-the-case/.

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"In his “Seeing what’s next” book, Christensen states that “bigger isn’t always better” when discussing disruptive firms. Why might this be the case?" Academic.Tips, 10 June 2021, academic.tips/question/in-his-seeing-whats-next-book-christensen-states-that-bigger-isnt-always-better-when-discussing-disruptive-firms-why-might-this-be-the-case/.

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