There are two market segments of consumers for many product forms of athletic shoes: those who use the shoes to engage in the designated athletic activity and those who use the shoes primarily for casual wear and seldom engage in the athletic activity. a. Discuss the differences between these two segments in means-end chains. b. Draw means-end chains to illustrate your ideas. c. What types of special difficulties does a marketer face in promoting its products to two market segments of consumers who use the product in very different ways?

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a. Two market segments exist for consumers of athletic shoes. The first group includes customers who use the shoes for athletic activities. The “second segment includes individuals who purchase the shoes for casual wear and eventually use them for sporting activities.” Many customers “form means-end chains (MECs) by relating the attributes of different products to their personal needs, goals, and values.” The athletes in the first segment always want the best from the available shoes. Such high-involvement consumers purchase such shoes in order to achieve their goals. Low-involvement consumers form the second market segment. These individuals undergo the Involvement Consumer Experience (ICE) before engaging in different sporting activities.

b. The first segment understands the importance of various athlete shoes. This segment will purchase such shoes because of their powerful attributes. The group will also buy the products because of their functional strengths. The individuals will get the best experience during their sporting activities. The shoes will also make the individuals recognizable in society. This development occurs because the shoes present the best choices. The approach will produce the best state-of-mind. The second market will be examining the attributes of the shoes. They will also look for new attributes and information in order to understand the functional consequences of the shoes. The group will also take longer before developing the best product-consumer connections.

c. Advertisers face different challenges while trying to market their products to the above two segments. The first market segment will be full of competition. The issue of age is critical because it dictates the purchasing trends of different customers. The sporting activities of the targeted individuals can also affect the marketing strategy. The second market segment presents numerous obstacles to every marketer. These low-involvement consumers can purchase other substitute products. The marketer must identify the best messages in order to inform more customers about the strengths of his shoes. The products must also be acceptable. A positive advertising strategy will be critical towards retaining the targeted consumers.

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Academic.Tips. (2022) 'There are two market segments of consumers for many product forms of athletic shoes: those who use the shoes to engage in the designated athletic activity and those who use the shoes primarily for casual wear and seldom engage in the athletic activity. a. Discuss the differences between these two segments in means-end chains. b. Draw means-end chains to illustrate your ideas. c. What types of special difficulties does a marketer face in promoting its products to two market segments of consumers who use the product in very different ways'. 9 August.

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Academic.Tips. (2022, August 9). There are two market segments of consumers for many product forms of athletic shoes: those who use the shoes to engage in the designated athletic activity and those who use the shoes primarily for casual wear and seldom engage in the athletic activity. a. Discuss the differences between these two segments in means-end chains. b. Draw means-end chains to illustrate your ideas. c. What types of special difficulties does a marketer face in promoting its products to two market segments of consumers who use the product in very different ways? https://academic.tips/question/there-are-two-market-segments-of-consumers-for-many-product-forms-of-athletic-shoes-those-who-use-the-shoes-to-engage-in-the-designated-athletic-activity-and-those-who-use-the-shoes-primarily-for-cas/

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Academic.Tips. 2022. "There are two market segments of consumers for many product forms of athletic shoes: those who use the shoes to engage in the designated athletic activity and those who use the shoes primarily for casual wear and seldom engage in the athletic activity. a. Discuss the differences between these two segments in means-end chains. b. Draw means-end chains to illustrate your ideas. c. What types of special difficulties does a marketer face in promoting its products to two market segments of consumers who use the product in very different ways?" August 9, 2022. https://academic.tips/question/there-are-two-market-segments-of-consumers-for-many-product-forms-of-athletic-shoes-those-who-use-the-shoes-to-engage-in-the-designated-athletic-activity-and-those-who-use-the-shoes-primarily-for-cas/.

1. Academic.Tips. "There are two market segments of consumers for many product forms of athletic shoes: those who use the shoes to engage in the designated athletic activity and those who use the shoes primarily for casual wear and seldom engage in the athletic activity. a. Discuss the differences between these two segments in means-end chains. b. Draw means-end chains to illustrate your ideas. c. What types of special difficulties does a marketer face in promoting its products to two market segments of consumers who use the product in very different ways?" August 9, 2022. https://academic.tips/question/there-are-two-market-segments-of-consumers-for-many-product-forms-of-athletic-shoes-those-who-use-the-shoes-to-engage-in-the-designated-athletic-activity-and-those-who-use-the-shoes-primarily-for-cas/.

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Academic.Tips. "There are two market segments of consumers for many product forms of athletic shoes: those who use the shoes to engage in the designated athletic activity and those who use the shoes primarily for casual wear and seldom engage in the athletic activity. a. Discuss the differences between these two segments in means-end chains. b. Draw means-end chains to illustrate your ideas. c. What types of special difficulties does a marketer face in promoting its products to two market segments of consumers who use the product in very different ways?" August 9, 2022. https://academic.tips/question/there-are-two-market-segments-of-consumers-for-many-product-forms-of-athletic-shoes-those-who-use-the-shoes-to-engage-in-the-designated-athletic-activity-and-those-who-use-the-shoes-primarily-for-cas/.

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"There are two market segments of consumers for many product forms of athletic shoes: those who use the shoes to engage in the designated athletic activity and those who use the shoes primarily for casual wear and seldom engage in the athletic activity. a. Discuss the differences between these two segments in means-end chains. b. Draw means-end chains to illustrate your ideas. c. What types of special difficulties does a marketer face in promoting its products to two market segments of consumers who use the product in very different ways?" Academic.Tips, 9 Aug. 2022, academic.tips/question/there-are-two-market-segments-of-consumers-for-many-product-forms-of-athletic-shoes-those-who-use-the-shoes-to-engage-in-the-designated-athletic-activity-and-those-who-use-the-shoes-primarily-for-cas/.

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