Understanding the competitive landscape of the global football industry is essential to fully comprehend the level of success and the marketing efforts that Nike has showcased. In the past, the following sportswear brands had a significant presence in the football market – Nike, Adidas, New Balance, and Puma. Currently, the other competitors chose different niches and are not as relevant. However, Adidas remains to be the main competition for Nike in this market. This is mainly because this company has a contract for manufacturing apparel for the World Cup, which helps its advertising campaigns due to the presence of their logo in all football matches. This factor means that Addidas can receive a lot of exposure since football fans constantly see this brand’s logo on the clothes of their favorite football players. In addition, Adidas has a more significant market presence, resulting in it being the major company in the global football industry. Hence, the competitive landscape of the football industry changed over time, and currently, Nike and Adidas are the two major companies in this market.
Comment on the competitive landscape of the global football market and Nike’s position versus its major competitors.
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Academic.Tips. (2022) 'Comment on the competitive landscape of the global football market and Nike's position versus its major competitors'. 12 October.
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Academic.Tips. (2022, October 12). Comment on the competitive landscape of the global football market and Nike's position versus its major competitors. https://academic.tips/question/comment-on-the-competitive-landscape-of-the-global-football-market-and-nikes-position-versus-its-major-competitors/
References
Academic.Tips. 2022. "Comment on the competitive landscape of the global football market and Nike's position versus its major competitors." October 12, 2022. https://academic.tips/question/comment-on-the-competitive-landscape-of-the-global-football-market-and-nikes-position-versus-its-major-competitors/.
1. Academic.Tips. "Comment on the competitive landscape of the global football market and Nike's position versus its major competitors." October 12, 2022. https://academic.tips/question/comment-on-the-competitive-landscape-of-the-global-football-market-and-nikes-position-versus-its-major-competitors/.
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Academic.Tips. "Comment on the competitive landscape of the global football market and Nike's position versus its major competitors." October 12, 2022. https://academic.tips/question/comment-on-the-competitive-landscape-of-the-global-football-market-and-nikes-position-versus-its-major-competitors/.
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"Comment on the competitive landscape of the global football market and Nike's position versus its major competitors." Academic.Tips, 12 Oct. 2022, academic.tips/question/comment-on-the-competitive-landscape-of-the-global-football-market-and-nikes-position-versus-its-major-competitors/.