AMD (Advanced Micro Devices) is a semiconductor firm that is based in Silicon Valley and was established in 1969. Despite its complicated history, AMD has achieved a competitive advantage over its rival companies and share in the market due to its constantly advanced designs. Competitive advantage is a privilege that results in products and services that distinguish from the typical goods in the specific field or are less expensive than opponents.
Intel, a California-based global enterprise and technology firm, is considered the competitor of AMD in the sphere of computer equipment since the segment was dominated by it. Advanced Micro Devices employed strategic management decisions in order to achieve a competitive advantage. Firstly, the company concentrated on diversity instead of advertising and brand awareness, creating more goods, offering availability, and improving functioning.
Secondly, AMD initiated producing processors that surpassed Intel on various metrics. Finally, the firm lured the partners to itself, while Intel was facing a lack of details. The strategies that Advanced Micro Devices implemented contributed not only to market entry but also to fortunate rivalry.