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A Marketing Plan For Swaziland Tea Company
If you were Khetsiwe, the Marketing Research Manager of Swaziland Tea Company, how would you define the research problem?
Explain problem identification and problem-solving research in detail. If you were Khetsiwe, the marketing manager, which one of the two would you use or both? Explain your answer. What type of information might Khetsiwe acquire using secondary data, and what type of information might be acquired using primary data sources? Given the three research designs, exploratory, descriptive, and causal research designs, explain their differences are, and similarities and in which circumstance is each research design best used.