Could Casper have achieved the same level of success with a different pricing strategy? Explain.

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It is unlikely that a different pricing strategy would have caused Casper’s current success. With its low costs of entry, the mattress industry has high competition levels, with most new companies preferring the DTC strategy.

Thus, Casper would be less likely to withstand external competition from more innovative brands. To achieve tremendous success with a different strategy, Casper would also have to outperform older companies with clearly established brand names in terms of popularity, which would be challenging.

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Academic.Tips. (2023) 'Could Casper have achieved the same level of success with a different pricing strategy? Explain'. 25 March.

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Academic.Tips. (2023, March 25). Could Casper have achieved the same level of success with a different pricing strategy? Explain. https://academic.tips/question/could-casper-have-achieved-the-same-level-of-success-with-a-different-pricing-strategy-explain/

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Academic.Tips. 2023. "Could Casper have achieved the same level of success with a different pricing strategy? Explain." March 25, 2023. https://academic.tips/question/could-casper-have-achieved-the-same-level-of-success-with-a-different-pricing-strategy-explain/.

1. Academic.Tips. "Could Casper have achieved the same level of success with a different pricing strategy? Explain." March 25, 2023. https://academic.tips/question/could-casper-have-achieved-the-same-level-of-success-with-a-different-pricing-strategy-explain/.

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Academic.Tips. "Could Casper have achieved the same level of success with a different pricing strategy? Explain." March 25, 2023. https://academic.tips/question/could-casper-have-achieved-the-same-level-of-success-with-a-different-pricing-strategy-explain/.

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"Could Casper have achieved the same level of success with a different pricing strategy? Explain." Academic.Tips, 25 Mar. 2023, academic.tips/question/could-casper-have-achieved-the-same-level-of-success-with-a-different-pricing-strategy-explain/.

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