Product Portfolio and Recommendations for Entering Market

Choose a company. Analyze the company’s product portfolio and select one of its existing products or services and identify a country that you would recommend the company to enter.

Recommend a product or service and a country and provide a macro-environmental analysis (PESTEL) explaining the possible opportunities as well as threats your client could face within the market of your recommended country and provide possible solutions. Critically assess three modes of market entry that could be suitable to your client. Out of the three options, make a recommendation with justification as to the most appropriate one.