A Marketing Plan for the Apple Company

Create a marketing plan for the Apple Company.

Provide a general description of the product. Conduct a SWOT analysis and Internal analysis of the company (strengths and weaknesses). Provide external environmental analysis (impact of the external environment such as demographic, socio-economic, technological, legal, political, natural, global forces, and critical issues. What else do we need to know to implement improvements, and how can we get the needed information?