Pros and Cons of Two Marketing Techniques

Outline the pros and cons of two marketing techniques you may use to market your selected product or service.

The marketing techniques should support the mission and vision of the organization and the brand identity of the product or service. Your selection should be based on fundamental marketing principles. You must include at least one traditional marketing technique (e.g., public relations, advertising, sales, and sales promotion, direct marketing) and one electronic/social media technique (e.g., social media, websites, blogs, podcasts/webcasts, YouTube).