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Managerial and Public Attitudes toward Ethics in Marketing Research
Discuss managerial and public attitudes toward ethics in marketing research.
Is marketing research vital in any business environment that needs to understand its consumers? What are the factors to consider when deciding how researchers will collect this data? What are the hypothesis and major research question? Also, determine ethics in marketing research. Which qualitative research methods were used? How will a combination of surveys and in-depth interviews be employed to determine why minorities are investing at a lesser rate?