Red Bull’s Sports and Social Media Marketing Strategies

Analyze Red Bull’s sports and social media marketing strategies.

How does the sponsorship of world-class extreme sports athletes and events help promote sales? Describe Red Bull’s social media strategy and how it impacts marketing and sales plans. How does the quantity and quality of social media content impact sales? Is video content important to Red Bull’s social media strategy? Examine the implications of an integrated marketing program for Red Bull’s economic success. Does a consistent message across multiple platforms impact sales?