Using the product or service you selected, consider how your client will market this product/service to potential customers in Generations Z and Alpha. Is your client ready to do so? Describe Gen Z in terms of behavioral, demographic, and psychographic characteristics. Describe Generation Alpha in terms of behavioral, demographic, and psychographic characteristics. What are some changes you would recommend to reflect Gen Z and Alpha?

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Generation Z consists of people aged 10-25, and it may be regarded as the most sexually, racially, and ethnically diverse population in human history. It values equal human rights, tolerance, and individual differences at the same time. Its representatives are more skeptical of advertising and companies’ promises.

Instead, they pay attention to brands’ policies in relation to social consciousness, racial and gender equity, sustainability, climate change, and economic opportunities. At the same time, the representatives of the last Generation Alpha are not more than ten years old. Although they do not have their own purchasing power yet, they influence the decision of their parents. At the same time, this generation is characterized by a strong commitment to technologies and the opportunities provided by social media.

In general, it is possible to conclude that Nike successfully markets its products to both generations as it currently focuses on sustainability, diversity, and inclusion, along with the use of all communication channels, including digital ones. To stay competitive in the future, it may continue developing in these directions.

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Academic.Tips. (2023) 'Using the product or service you selected, consider how your client will market this product/service to potential customers in Generations Z and Alpha. Is your client ready to do so? Describe Gen Z in terms of behavioral, demographic, and psychographic characteristics. Describe Generation Alpha in terms of behavioral, demographic, and psychographic characteristics. What are some changes you would recommend to reflect Gen Z and Alpha'. 11 February.

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Academic.Tips. (2023, February 11). Using the product or service you selected, consider how your client will market this product/service to potential customers in Generations Z and Alpha. Is your client ready to do so? Describe Gen Z in terms of behavioral, demographic, and psychographic characteristics. Describe Generation Alpha in terms of behavioral, demographic, and psychographic characteristics. What are some changes you would recommend to reflect Gen Z and Alpha? https://academic.tips/question/using-the-product-or-service-you-selected-consider-how-your-client-will-market-this-product-service-to-potential-customers-in-generations-z-and-alpha-is-your-client-ready-to-do-so-describe-gen-z-in/

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Academic.Tips. 2023. "Using the product or service you selected, consider how your client will market this product/service to potential customers in Generations Z and Alpha. Is your client ready to do so? Describe Gen Z in terms of behavioral, demographic, and psychographic characteristics. Describe Generation Alpha in terms of behavioral, demographic, and psychographic characteristics. What are some changes you would recommend to reflect Gen Z and Alpha?" February 11, 2023. https://academic.tips/question/using-the-product-or-service-you-selected-consider-how-your-client-will-market-this-product-service-to-potential-customers-in-generations-z-and-alpha-is-your-client-ready-to-do-so-describe-gen-z-in/.

1. Academic.Tips. "Using the product or service you selected, consider how your client will market this product/service to potential customers in Generations Z and Alpha. Is your client ready to do so? Describe Gen Z in terms of behavioral, demographic, and psychographic characteristics. Describe Generation Alpha in terms of behavioral, demographic, and psychographic characteristics. What are some changes you would recommend to reflect Gen Z and Alpha?" February 11, 2023. https://academic.tips/question/using-the-product-or-service-you-selected-consider-how-your-client-will-market-this-product-service-to-potential-customers-in-generations-z-and-alpha-is-your-client-ready-to-do-so-describe-gen-z-in/.

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Academic.Tips. "Using the product or service you selected, consider how your client will market this product/service to potential customers in Generations Z and Alpha. Is your client ready to do so? Describe Gen Z in terms of behavioral, demographic, and psychographic characteristics. Describe Generation Alpha in terms of behavioral, demographic, and psychographic characteristics. What are some changes you would recommend to reflect Gen Z and Alpha?" February 11, 2023. https://academic.tips/question/using-the-product-or-service-you-selected-consider-how-your-client-will-market-this-product-service-to-potential-customers-in-generations-z-and-alpha-is-your-client-ready-to-do-so-describe-gen-z-in/.

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"Using the product or service you selected, consider how your client will market this product/service to potential customers in Generations Z and Alpha. Is your client ready to do so? Describe Gen Z in terms of behavioral, demographic, and psychographic characteristics. Describe Generation Alpha in terms of behavioral, demographic, and psychographic characteristics. What are some changes you would recommend to reflect Gen Z and Alpha?" Academic.Tips, 11 Feb. 2023, academic.tips/question/using-the-product-or-service-you-selected-consider-how-your-client-will-market-this-product-service-to-potential-customers-in-generations-z-and-alpha-is-your-client-ready-to-do-so-describe-gen-z-in/.

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