The Skechers Company’s Integrated Marketing Campaign
Discuss and analyze the integrated marketing campaign of Skechers.
Critically evaluate the company’s current integrated marketing campaign by presenting at least five found examples and considering how it targets consumers’ attitudes, culture, family influences, group and individual differences, social class, consumer learning processes, and personal buying decision-making processes. Critically evaluate whether the integrated marketing campaign demonstrates a strong or weak alignment to your findings in the first and second assessments. Propose at least three strategic recommendations that address previously identified weak alignment or ways to strengthen the strong alignment.