The Sega Company’s Marketing Plan

Develop a marketing plan for Sega company.

Your answer must include a general description of the company:

  • marketing (short-term) goals and (long-term) objectives;
  • competitive advantage (what? its source/s);
  • major competitors (comparative analysis);
  • market trends and needs;
  • target markets strategies (what strategies are to be used and why? how many targets?).