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Curating Brand Futures Through Social Commerce
Determine the channels of distribution and the proper assortment across all channels.
You are the Chief Merchandising Officer for an existing fashion brand or retailer of your choice. As Chief Merchant, it is your responsibility to determine the channels of distribution and the proper assortment across all channels. Within your job, you must also address the phasing of when merchandise will launch by channel, considering the holistic brand experience. Your goal is to deliver customers the product they desire when they want it and maximize sales.