Case Study: East Chestnut Regional Health System

Assume East Chestnut Regional Health’s upper management has asked you to analyze its current marketing strategies from both ethical and financial perspectives. Provide an analysis.

Create a Financial and Ethical Impact Analysis for ECRHS’s current healthcare marketing strategy for upper management based on the above factors. Include a summary of each section in your analysis:

• Mission, vision, values, and objectives and their financial and ethical impact;
• Organizational structure and culture and their financial and ethical impact;
• Current marketing strategies;
• Current financial analysis;
• Competitive advantage;
• Current value chain;
• Current target market;
• External environmental factors and their impact.

Cite at least three reputable references to support your assignment (e.g., trade or industry publications, government or agency sites, scholarly works, or other sources of similar quality).