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Select and discuss a relevant guest service story related to the hotel, restaurant, tourism, or airline industry. Guest service story is a critical component of service culture. Many companies in our hospitality industry, such as Ritz Carlton and Walt Disney World, are well-known for their service culture as well as...
Identify and evaluate the challenges with formulating a market-driven strategy for the product or service of your choice. Describe the context of the company and justify why the product or service was selected. Perform a market analysis and identify the different market segments in which the chosen product or service...
Assume you have decided that the organization needs to conduct additional primary research to get to the heart of consumer choice in the market. Explore which tools or techniques would be most effective and efficient in terms of gaining the most results at the lowest cost. Explore the type of...
Discuss and explain the marketing and data analytics of HSBC Holdings Plc. Discuss the key facts and relevant points about the company, and key financials of the company. What sector does the company operate within? What changes have impacted the sector and essentially the company? And why?
Imagine that you are the target. Choose a product that you use daily and create a Personal Media Network for yourself from the moment you wake in the morning until you go to sleep at night. Based on your PMN and your product, determine the media aperture for this product....
Imagine that you are a Marketing Manager in a TIM HORTONS company. Your job is to create a marketing plan based on the chosen product below, demonstrating your knowledge and implementation of the SIX CORE principles of marketing. What companies do you think you compete against and why? How do...
Analyze the smart TV buyers in the markets. Each market has to be discussed and analyzed separately under its headings and subheadings (three different discussions and analyses). To answer this question, create a value proposition for ACME’s proposed product. The value proposition should be clear and specific to ACME’s proposed...
How would you create a marketing plan report for the new Apple Watch series product launch? Provide a brief statement of the ultimate business goal of the marketing plan. Point out necessary sub-goals to achieve the ultimate goal (like key targets and activities that must be accomplished to achieve the...
Provide an overview of the American Apparel firm’s activity and reputation. Analyze American Apparel’s conflicting ethical stances as they relate to the power of “ethical” marketing vs. standard marketing practice. To what extent should the benefits of working for higher wages and a better environment makes people close their eyes...
Analyze the Volkswagen firm’s position in the world markets. Outline the operations of Volkswagen taking into account operations at home and in the host market. When did the firm enter the host market? How? What happened? Focus on the period in which Volkswagen entered the market. You may also want...
Analyze the article “International Business: Competing in the International Marketplace” by Hill & Hult. Evaluate investment protection and the effects of globalization on investor protection. Discuss financial crises in countries with poor regulation or weak institutions. Applied the topic of the globalization debate that globalization is inevitable. Does globalization mean...
Evaluate the role of Artificial Intelligence in marketing. How is Artificial Intelligence reshaping the marketing industry in the United Arab Emirates? What is the UAE’s marketing section? Show how your research work fits into the literature available on your subject matter. Also, show how your research objectives and questions intend...
Analyze and compare the social media presence of Apple and Samsung over the past month or two. On the platform Apple and Samsung both use, examine their social media presence over the past month to two months. Describe the tone and language used. Who do you think their audience or...
Using a product that you regularly purchase as an example, analyze its competitive advantage and value provided to customers. Does the product or service have a competitive advantage (cost, differentiation, etc.)? If not, what is your recommendation for it to attain a competitive advantage? Is a competitive advantage sustainable because...
Your team attends a trade conference on the subject of globalization. Consider whether the company should go global. There are some countries and companies that are fiercely loyal to their homes and would not consider going global. Others see it as a benefit to the company and its customers. Some...
Look at a specific advertisement to see how it works and see how it tries to sell the product/service it is advertising. You could research some background information on the company that is advertising the product in your advertisement. Or, you could research some information on the person or product...
Evaluate Magnolia Brand’s sustainable competitive advantage by analyzing the case study. How will the components of the external environment impact Magnolia Brand’s ability to realize its vision? Who are Magnolia Brand’s major competitors? What other factors are affecting the growth of the Magnolia Brand? What internal factors must be considered...
Critically comment upon the observed marketing strategies taken by an organization of your choice in the past five years and how Covid has affected these. The outbreak of Covid-19 has affected virtually all organizations worldwide since its outbreak early in 2020. Choose an organization that you are familiar with and...
Conduct a marketing audit of a company of your choice. A marketing audit is a systematic analysis of all marketing activities involved in a marketing planning process. Its main function is to collect data to find out the areas of lacking and provide solutions to those problems. Provide the name...
Create a marketing plan for the hypothetical company. Develop your company’s mission statement that has a long-term view and includes its industry, goals, and values. Identify the short-term goals and long-term goals you would like to achieve. Develop an environmental analysis that includes competitive, economic, political, legal, technological, and sociocultural...
Find an interesting sales message that you have received recently in the mail or email and analyze its influence and effectiveness. Which psychological tools of influence does this sales message use? What emotional appeals are used? What about logical appeals? Would you consider this sales message to be catering more...
Discuss the AdWord project’s Beauty & Wellness 2016 Adgroups and their rationale, goals, corresponding text ads, target market, campaign budget, bidding strategy, and proposed success metrics. The name Je Suis Femme clinic’s campaign for this AdWord project is Beauty & Wellness 2016. Its main goal is to increase overall awareness...
Provide an analysis of the message, text, colors, and music of the advertisement and define whether it is effective or not. What is the message of the advertisement? Is it clearly communicated to the viewer? Evaluate the text used in the advertisement. Does it effectively communicate the message to the...
Discuss Sony’s marketing plan/activities and comment on potential learnings. Explain the importance of the marketing activity for the success of Sony’s business. Prepare a SWOT analysis of Sony’s business highlighting internal strengths and weaknesses. Use the mix in a balanced way to define tactics related to the pricing and distribution...
Choose two advertisements to analyze according to the template laid out by Barthes in his essay, “Rhetoric of the Image.” These two advertisements must be taken from the same ad campaign of a product, or be taken from two different ad campaigns (perhaps from different eras) for the same brand/product,...
Select a prominent business you are interested in and would like to research. Imagine you are a brand or product manager for a prominent business. Select one product or service provided by your ”focus” business. You and your marketing staff have been tasked with selecting a target market segment to...
How well do Microsoft and Windows fit the monopoly market? Discuss how the nature of the market structure relates to the market outcomes observed. Discuss factors about the production technology of Microsoft and Windows. How large is the number of competitors? What is the degree of market power Microsoft and...
Develop the marketing planning process for Mom’s Hot Wings. Develop the marketing planning process for Mom’s Hot Wings: A mission statement, a SWOT analysis, objectives, a description of the target market, and a positioning strategy. Also, include a brief outline of the Marketing mix strategies: The product, Pricing, Distribution, and...
Analyze the diversification strategy of Disney. Explain how critical thinking for decision-making is applicable to the Disney scenario. Use evidence to support your explanations. What makes critical thinking crucial for decision-making? Explain how information (such as facts, opinions, and published reports) is used to determine or establish the context. Use...
What are your recommendations on how to make grow a flower shop? Becky’s Cottage Floral is a small local flower shop in Fund du lac City run by a nice lady. It focuses on delivering flowers to weeding and funerals and has a nice atmosphere. What you are proposing? What...
How can you make grow a flower shop regarding the competition aspect? Becky’s Cottage Floral is a small local flower shop in Fund du lac City run by a nice lady. It focuses on delivering flowers to weeding and funerals and has a nice atmosphere. Identify the competition of the...
Discuss the research methods of a student in the marketing department who wants to understand more about what attracts people to certain products. The student creates a document with pictures of cereal boxes and asks people to rate which box they would be most attracted to when searching for a...
Modern management considers organizational culture a powerful strategic tool that allows all departments and employees to focus on common goals. The members of the organization should know the fundamental mission of their organization. This will help them understand their own contribution to the organization’s mission. The mission implements the main...
Focused differentiation is a marketing approach that focuses on a specific market by providing a one-of-a-kind service or product feature that fulfills the needs of a particular client group. To meet its customers’ needs, the company examines its target consumers’ interests and preferences and its strengths and shortcomings. The company...
Volkswagen is diversifying into comparable items using a related product diversification approach, and it is growing while pooling resources. Sharing resources in design and marketing and the economy of scale are some benefits of this method. Diversification frequently outperforms single firms or unrelated diversification and can help mitigate the effects...
The epidemic of COVID-19 significantly influenced the Volkswagen Group’s operations during the reporting period, resulting in lower data for deliveries, sales revenue, and profit, as well as departures from the initial expectation. Currently, Volkswagen is already the market leader in Europe, and its sales are growing in the United States...
In my perspective, Porsche’s expansion through linked and regional diversifications would fail. First and foremost, I believe that global development demands corresponding diversifications. As a result of the variances between countries, product standards alter, resulting in differences in product specifications. Even though this strategy is sound, Porsche’s history as a...
The spinoff is not successful in PepsiCo’s assessment. Yum! Brands are profitable, with a net income of $1.09 billion for 2013. Consequently, Yum Brands produced an 11 percent increase in core operating profit and a 9 percent rise in EPS excluding Special Items in the third quarter,” stated Greg Creed,...
Yum Brands is a significant source of revenue and value for PepsiCo, and it should have remained in PepsiCo’s ownership. Furthermore, Pepsi might have benefited from KFC’s success in China by obtaining valuable information and assistance in making and selling its goods in China. Yum Brands and PepsiCo would have...
There is far too much fast-food competition in the United States. They compete on price, with a take-out product and a limited menu. KFC outlets in China, on the other hand, are posh, high-quality, and provide a wide range of goods. Furthermore, KFC’s offerings in China are tweaked to suit...
The brands have proven themselves to rise above various challenges. They can enter and conquer new environments in the small market. Their ability to grow through these challenges is to be uploaded. In my opinion, this is a temporary challenge that can be addressed quickly. It can be a precursor...
I would recommend that the CEO initiate a special committee that will come up with ways to leverage the current situation. This special committee will be responsible for formulating objectives that are used to assess the situation and come up with a viable solution.
The conglomerate is a term for a company that expands into markets different from the one in which it is currently operating. It is a business’s financial strategy aimed at raising shareholder value. The downside of that kind of strategy is that it increases the risk in one or more...
Mr. Lee, the company’s chairman, caused public humiliation by sending several malfunctioning mobile phones as gifts to its business associates. By boosting marketing and design investment, he transformed Samsung Electronics into a global leader. He helped non-Korean MBAs and PhDs adjust to their new roles in a larger, more homogeneous...
The global strategy that Samsung is pursuing is oriented on to international level. With its mindset fixed on diversification, Samsung can reduce costs through comparative favors. Samsung is looking forward to favorable tax laws and legal services to increase its market potential. The Evolutionary approach is related to Samsung. The...
The advert has some flaws. For example, there is a clear gender bias in its character development. Despite the flaws, the advert is very good. From an ethical standpoint, one can argue that the ad promotes core values embedded in American culture. It is important to note that the term...
I would not take the job, unfortunately. Indeed, many auto companies have contributed largely to the carbon percentage in the world. In turn, they have had a negative impact on the environment. Global warming and rapid climate change it is the only reason for such companies to invest in developing...
Looking at the chosen advert, one can argue that, indeed, television commercials are not about products at all. The premise suggests that many television commercials will focus on one item or idea and then subtly relate it to the product at the end. In advertising, this approach ensures that the...
Developing a worldwide competitive edge is a difficult task. Competitive advantages are circumstances that enable a business to create a product or service at a reduced cost or in a more appealing manner for customers. Companies that use their internal strengths to exploit environmental opportunities and neutralize environmental threats while...
Analyze “The Conscious Marketer” by J. Joseph. What did you learn from the book “The Conscious Marketer”? Pick a brand and analyze its product line based on the principles of the book. For that same brand, analysis of its branding is based on the principles of the book. What recommendations,...
Why did Geely acquire Volvo? What are the benefits of acquisition? What are the potential costs and risks? The Volvo acquisition allowed Geely to grow its sales in China. Why might an acquisition have been preferred to simply licensing the brand and know-how from Volvo (assuming that was an option)?...
Create a uniform pricing strategy for the company of your choice. Identify the name of the company, brand, or product. Explain if the product is demand elastic or inelastic and why. What data supports that this company, brand, or product has used this pricing strategy? Do you believe this example...
Would McDonald’s be the first fast-food chain to use wild salmon? Does McDonald’s use high-end supplies/products? If not, make an informed argument for how/why this different approach could be successful. Could they make a profit with the high cost? Salmon is very expensive to buy! Are you suggesting focusing just...
What is a “new-to-the-market” idea? For your assignment, you’ll need to come up with a “new-to-the-market” idea that you can use for your marketing plan. Explain what this type of product is. Think of things like when hats came out with lights on them or when PODS first hit the...
Perform a thorough Five Forces analysis of the cellular telephone industry. The focus of your Five Forces analysis is the physical product of cell phones rather than cellular service providers (such as AT&T, Verizon, etc.), although you may want to include a discussion of these carriers if you deem such...
Select a product sold or service to sell overseas and select the most attractive country and most appropriate entry strategy. Select a product sold or service to sell overseas and choose a product or service from a company or organization with which you are familiar. Research the global marketplace and...
Analyze Tesla’s marketing strategies. To what extent is Tesla successful with its marketing strategies that provide them the #2 spot in the electric car manufacturer with the most sales in the world? Give brief background information about the organization and the problem. Synthesize the results of your findings. The 3-5...
Select a product described as one of the “Biggest Product Flops” of 2019 that you will bring back to the market. Describe the initial product, including the original target market and reason(s) for failure. Identify a new target market, including specific segmentation criteria. Describe the changes needed to meet the...
Review the market and product stipulations for the project. Select a product, real or imagined, that would be launched in Senegal. Your product must be a tangible product and not a service. Your product must be sold through brick-and-mortar locations and not directly to consumers via the Internet. Your product...
Summarize the article “Personal Jurisdiction and the Marketing of Goods and Services on the Internet” by Dickerson. After reading the article “Personal Jurisdiction and the Marketing of Goods and Services on the Internet” by Dickerson, please prepare a summary. You must list five to ten key points from the article,...
Evaluate Travelodge UK’s ability to sustain strategic advantage where a strategic issue of price competition as the external factor has been identified. In relation to the key strategic issue of fierce price competition, use 2 of the following models/theories to critically assess Travelodge UK’s ability to respond to the external...
For Uber, what is the impact on the share of revenues with autonomous cars and the impact on BMH? Are they short or long-term flexibility? Based on ridesharing, $10 per trip excess incentives: What are the revenues for drivers (who are suppliers) and Uber revenues? What is your analysis to...
Design a sales promotion program to increase lunch sales for Café Sunshine. Café Sunshine is a fictional coffee and sandwich shop in the fictional US city of Seaside. It is located in the business district of the city, and its target market is people who work in the area. The...
Determine the size of the market for the ECRHS product or service you are recommending. Assume East Chestnut Regional Health is located in the market in which you live or work. Next, multiply the percentage of people likely to purchase your recommended ECRHS product or service by the estimate of...
Prepare a breakeven analysis for the client East Chestnut Regional Health. A breakeven analysis determines the number of products or amount of services that must be sold to consumers for the organization to break even or cover the costs of production or provision of the product or service. Prepare a...
Show how to develop a few key sections to anchor an agile team charter. Introduce the company whose product you’re working on with the positioning statement. What’s important to this business? Why? How is it measured with regard to customer/user behavior? For which problem scenarios or jobs to be done...
Develop a view of an appropriate communication strategy for a product. Provide a brief product introduction. Identify the target audience in the host country for your product. Use Porter’s generic strategy to determine your competitive advantage and the width of the audience covered. Will you deploy a push strategy or...
What is Marketing Myopia, and when a business suffers from it? As Theodore Levitt states, “Creativity is thinking up new things. Innovation is doing new things.” Discuss the classic Theodore Levitt 1960 paper called Marketing Myopia. ‘Marketing myopia’ is a term coined by Theodore Levitt. A business suffers from marketing...
Prepare the recommendation part of the marketing plan for Dusk Group Limited. The company is seeking recommendations on future marketing direction that includes opening a new concept store in Australia. To answer the question, provide input for the target market(s), product offerings, new location, and launch communications plan. Specifically, the...
Using the company and research sources, conduct research to acquire information related to consumer behavior, product or service, and price associated with the company you selected. Discuss how the company could use these types of research findings to develop a marketing plan to meet the company’s marketing objectives and business...
Discuss the importance of strategic planning for marketing. Analyze the characteristics of an effective mission statement. Outline the five main components of the marketing plan. Explain three tools and techniques for the situation analysis: market summary, SWOT analysis, and competition analysis. Explain the basic tools and techniques of marketing strategy:...
Analyze the Chinese market and make recommendations for Tesco’s marketing strategies. You are hired as a marketing consultant to Tesco in China. Your main responsibilities are to analyze the Chinese market and make recommendations for marketing strategies moving forward after its significant failure in the Chinese retail market. You are...
Create a Nike marketing plan. Analyze an action plan & budgeting, risk assessment & contingency plan. You’ll need to do an action plan, risk assessment & contingency plan, and critical analysis of the marketing plan developed for Nike. The action plan must be developed according to the objective defined at...
Explore the following services industry challenge: Not all customers communicate when they are dissatisfied, and not all service managers take steps to resolve customer concerns. As service managers, in a perfect world, 100% of customers would proactively communicate with service firms when there were instances of failure or dissatisfaction. Once...
Explain in what way technology is used by ZipCar, and why it is essential to ZipCar’s ability to deliver ”Wheels When You Want Them.” Discuss the security challenges that exist for ZipCar and its customers and the actions the company takes to avoid or mitigate the risks. Describe the data...
Conduct an analysis of the first P for your chosen company’s product or service. Analyze the product and the company’s primary target market. What are the niche characteristics of the product and the traits of the primary target market? Analyze the branding of the product, including the intended audience and...
Analyze an advertisement used by your focus business and suggest improvements. The executive leadership team of your focus business has tasked you, the brand/product manager, to create a presentation that analyzes a recent advertisement used by your focus business for the ONE product or service you have selected, and suggests...
Analyze the PESO (paid, earned, shared, owned) model of public relations. Research how the Coca-Cola company communicates (also known as which PR tactics are used) with its public. Evaluate and describe the benefits of using the tactic (traditional and new); the appeal (see lecture notes) of the brand’s message represented...
What are the issues and challenges of Lenovo to defend its market share in the global PC market? Analyze Lenovo’s success. Point out China’s PC business. Discuss targeting new product areas such as tablets, smartphones, and smart televisions (TVs). Determine the PC Plus strategy. Analyze the company’s decision to focus...
Consider the expansion of Harvey Norman (opening a chain of stores) into either France or South Korea. You are a representative from the internationally famous consultancy firm ‘Prestige Worldwide,’ which has been contracted by your selected case company. Your client is looking to expand. Based on the respective levels of...
Apply your knowledge of key marketing theoretical frameworks to the actual business situation of the Rivian company. Identify which segmentation approaches (geographic, psychographic, demographic, or behavioral) Rivian should use to identify the target audience for its R1S vehicle. Using segmentation approaches, develop a customer profile for Rivian’s R1S vehicle. With...
How would you create a persuasive speech with the title “Sell Me a Product”? Your speech would present a product you will be creating and designing: a phone app or gadget of your choice that is currently not in existence! This product does not have to be realistic or something...
What are the international marketing implications of South Africa, according to the International News? The International News will be focused on analyzing marketing activities that currently occur around the world. You will select an item in the news about South Africa and the international implications and submit your discussion about...
Perform a market assessment for Osborne Cosmetic. Osborne Cosmetic’s owners, new in their role as healthcare entrepreneurs, wish to gain a better understanding of competition in the market and enlist you to prepare an associated assessment. The owners are familiar with Porter’s Five Forces Model and feel as though their...
Identify the Pivotal Position of Kiewit Corporation. Explain how this position differentially impacts—or has the potential to differentially impact—a firm competitive advantage. Conduct a job analysis for your pivotal position. You might simply paint a picture of the job and how it fits into the organization. You do not need...
Analyze the position of Adolph Coors in the brewing industry. Rarely in Adolph Coors Company’s 113-year history has there been a year with as many success stories as 1985. Why did Coors’s competitive position in the U.S. brewing industry deteriorate between the mid-1970s and the mid-1980s? What must Coors do...
Develop the Marketing Mix strategies for East Chestnut Regional Health System. Summarise your product or service strategy for a new or revised existing product or service you recommend that East Chestnut Regional Health System develop. Include the following elements: customer value, collaborator value, and company value. Explain your product or...
Conduct company performance comparison. Compare market conditions from the previous year with the company’s performance for that same year. Conclude how the market conditions that year influenced the company’s performance, such as interest rates, Federal Reserve Bank monetary policy changes, or other market conditions relevant to the company you selected.
Create a communication plan for “Shelfy: The Solution to Food Waste by Vitesy.” Create an integrated marketing communication plan to help it to grow revenue as if you are its newly hired marketing team. Apply theories and knowledge to the specific case of your chosen project. The plan will require...
Compare and contrast marketing news stories. Find two published marketing news stories from different reputable sources concerning different brands or organizations and aspects of marketing. Discuss and analyze the stories using appropriate marketing terminology, definitions, and concepts, and apply marketing frameworks, tools, etc. Before each piece of analysis starts you...
What are Blue Origin’s top five competitors in the space flight and engineering market? Briefly identify and analyze Blue Origin’s top five space flight and engineering competitors. Since Amazon’s strategy involves expansion by acquisition, identify which competitors Blue Origin will likely acquire first and why. As of 2021, Blue Origin...
Create a “Healthy McDonald’s” marketing scenario for Australian McDonald’s. By assembling healthier and higher quality foods for new menus, McDonald’s will see a rise in sale metrics and customer satisfaction. Create a “Healthy McDonald’s” marketing scenario for McDonald’s Australia for the best business position in the post-COVID-19 business environment over...
How and why do tourists consume guide or transport services? Discuss how guide or transport services enhance tourism consumption. Describe the process or how tourists consume it. Explain examples like how guide and transport services encourage identity construction through cultural, ethnic, gender/sexual, regional, and national understanding. Discuss how the internet...
Create a marketing plan for the veterans’ program named “Housing and empowering our heroes.” To develop an effective marketing plan for an organization, it is first necessary to identify the target markets. Clearly state what it is that your organization hopes to accomplish for the clients you serve. Your mission...
For one product or service you are focusing on, describe who you are targeting and what you think the brand positioning should be for that target market segment. Compare two companies you found that most people consider when deciding between your product or service and other similar competitive brands. Justify...
Analyze the AFI Strategy Framework on Netflix. Describe Netflix’s strategy process over time. What approach to the strategy process does Netflix follow? What works well with this approach? How was Netflix able to disrupt the U.S. home entertainment industry? Describe Netflix’s innovation strategy over time. How did its business model...
Analyze Michael Moss’s marketing and health approaches. Michael Moss is a leading expert on the food industry, health and wellness, and marketing. Moss brings to life the creative ways food manufacturers use the science of human behavior, biology, and marketing. Using humor, case studies, and insight gleaned from investigative reporting...
Read and prepare to discuss the article “Chase Sapphire: Creating a Millennial Cult Brand” by Shelle Santana, Jill Avery, and Christine Snively. What CV does Chase Sapphire Reserve card (CSR) offer to its customers? How does CSR acquire customers successfully? Is it sustainable? What changes would you make to their...
How would you propose setting up learning relationships with customers? Imagine you operate a chain of flower shops/garden stores. The products in your stores include fertilizers, weed, bug killers, tools, and other gardening supplies, as well as your own fresh bouquets of flowers and potted plants. Your customers consist primarily...
Analyze the Vioxx case in the context of MerckLinks. MerckLinks is a major pharmaceutical company. The patents of Fosamax and Zocor expired in 2006. Merck had planned Vioxx to be its next Blockbuster drug. What might Merck have done when information came out that Vioxx caused Cardiovascular problems? Was it...