Self-reinforcing commitment involves various standard evaluation and improvement initiatives that a business can undertake to improve its product. Self-reinforcement enables businesses to improve customer confidence in business practices and products while also reducing the cost of failure to uphold quality standards.
Self-reinforcing commitment is seen in Boeing through ongoing trials before the airline could be launched to the public. The company undertakes self-monitoring of its innovations to conform to the set regulations. Boeing is committed to improving and retaining its services to its potential clients within the airline business.