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Research of Product by Reflecting on the Selling Cycle Stages
Select a product and research it by reflecting on each of the selling cycle stages.
To begin, introduce the product (an image or a web link may be useful), state why it was selected, and introduce the selected sales cycle chosen for the exercise. Report on each step of the sales cycle (Johnston’s or Futrell’s). Comment on the benefit of the exercise and what may need further work to prepare for possible challenges that may be faced on the presentation day.