An Analysis of Indian Maiden Maple Syrup

Provide a SWOT analysis of the company producing Indian Maiden Maple Syrup as described in the book “Case Studies in Aboriginal Business” by Shannon School of Business.

What is the background of the company and its founder, a lifestyle entrepreneur Mary Louise Bernard? How does her product respond to a gap in the local market? Where is the product available in the market? What role does the Indian Maiden legend play in the product’s marketing? What is the issue regarding the product’s future labeling?